THE LATEST NEWS
Black TV Ratings for Week of February 16 - 22
Fox's 'Empire' passes the eight million mark; 'Oscars' lift ABC to week's
(February 25, 2015) Fox's "Empire" continued its unprecedented ascent,
reaching 8.7 million black viewers and more than 13 million overall. That
makes six consecutive weeks of growth for the Wednesday night hip-hop
drama. The week's other big broadcasts events, ABC's "Oscars" and CBS' "Stevie
Dori J. Maynard, longtime champion of diversity in
journalism, dies at age 56
25, 2015) Dori J. Maynard, president of the Robert C. Maynard Institute
for Journalism Education and longtime champion of diversity in journalism
and civic life, died Tuesday, Feb. 24, at her West Oakland home. She was
56. Bob Butler, president of the National Association of Black
Journalists, said "You can hardly put into words how important the work
Dori and the Maynard Institute did...
Interactive One launches HB Studios to create
original programming for online channel
(February 25, 2015) Interactive One, the leadling online platform for the
African American community, announced today the launch of HelloBeautful
Studios. This move marks a major expansion of iOne's Women channel, which
includes HelloBeautiful.com. The new digital video studio will be based in
Los Angeles, with a new production space dedicated to creating compelling
original series for Black females. This new space will...
Award-winning creative director puts different spin
on young black men as 'statistics'
24, 2015) Twenty Medford, MA High School students and the NAACP Mystic
Valley Branch are the collective face of a powerful message in a 30-second
PSA going viral on the Internet, entitled "Statistic." The black & white
commercial is designed to increase self-confidence in young
African-American men while dispelling some preconceived opinions that
exist in the general public. The statistics presented in the PSA track
positive numbers related to...
Miller announces her departure as Ebony magazine editor-in-chief
(February 20, 2015) Mitzi Miller, editor-in-chief of Ebony Magazine, has
announced that she will step down from her current role to pursue new
ventures that include creating stories for television and film. This
announcement comes on the heels of the success of With This Ring, the
Lifetime movie starring Regina Hall, Jill Scott and Eve, based on the
2006 bestselling book The Vow which Miller co-authored.
Black TV Ratings for Week of February 9 - 15
Audience for Fox's 'Empire' now bigger than
'Scandal' and 'Murder' combined
(February 10, 2015) Popularity for Fox's "Empire" seems unstoppable, as
the music industry drama passed the eight million mark for total number of
black viewers. That more than ABC's hit "Scandal" and How To Get Away With
Murder" combined. However, with little other programming that can match
the appeal of its mega-hit, the Fox network has yet to find other shows to
benefit from Empire's lead...
Carol H. Williams agency unveils campaign for ComEd
effort on STEM awareness
20, 2015) ComEd is partnering with The Remix Project Chicago to launch its
"Power of Possibilities" campaign. This campaign will help Chicago-area
youth discover how science, technology, engineering and math (STEM) can
unlock the possibilities...
Cafe Mocha airs 'Celebrate Her' radio vignettes for
Black History Month
(February 20, 2015) The Cafe Mocha radio show celebrates Black History
Month with an innovative series honoring women entitled #CelebrateHer. The
radio vignettes recognize African American women from the Civil Rights
movement to today's female trailblazers who are making a difference
Ad industry veteran, co-founder of Lockhart & Pettus
agency, passes at age 81
18, 2015) Keith Lockhart, who co-founded the pioneering New York-based
advertising agency, Lockhart & Pettus, died on February 6 at Pen Bay
Medical Center in Rockport, Maine following a lengthy battle against
cancer. He was 81 years old. Keith had a long and successful career in
advertising. His first assignment...
Al Anderson, an African-American marketing pioneer,
dies at the age of 72
18, 2015) One of the long time veterans of African-American marketing,
Al Anderson, died on Wednesday, February 18 in Atlanta, Ga. following an
accident in his home. Anderson, the founder and chairman of Anderson
Communications, Inc., was 72 years old.
Anderson Communications was founded in 1971, making it the second oldest
African-American owned marketing and advertising firm in the country...
Black Cable TV Ratings for Week of February 2 - 8
For third week, OWN's 'Haves and the Have Nots' is No.1 cable show in
(February 12, 2015) Tyler Perry's "Haves and the Have Not's" was the
most watched cable show in Black households for the third consecutive
week. The original drama maintained its lead over BET's "Being Mary
Jane" with 2.6 million viewers.
Riding the popularity of its "Haves/Have Nots," OWN also took...
rolls out new GS F model at Chicago Auto Show with an eye towards black
2015) Lexus is showcasing its new GS F sedan as it makes its debut
appearance at the Chicago Auto Show with a program of special interest
to African American auto consumers. The GS F is the newest addition to
the Lexus' brand's "F" lineage...
Burrell Communications launches a social initiative,
'Black Is Human,' with video series
(February 12, 2015) Burrell Communications Group has launched its newest
social initiative, Black is Human. This effort provides a glimpse of the
African American experience through stories often unheard. Black is Human
takes an honest look at our community, celebrates its spirit and
illuminates a truer picture. The first of a series of videos from Black is
Human is titled "Our Black Boys...
Black TV Ratings for Week of February 2 - 8
Fox's 'Empire' audience continues to climb after
four consecutive weeks
10, 2015) Fox's unprecedented hit drama, "Empire" has set a record among
television debuts with four straight weeks of audience growth. Of the 11.4
million of overall viewers, its core viewership of fans is 67 percent
Black -- the highest ever recorded for any prime time series. Move over
Olivia and Annalise...
agency announces executive appointments for Greg Edwards, Matilda Ivey
9, 2015) UWG kicked off the year with two new executive appointments and
a new head of Digital Strategy. Greg Edwards (left) will be the new SVP/Director
of Client Services and Managing Director of the Dearborn office. Matilda
Ivey rejoins the agency as Vice President and Director of Client
Services and New Business, and Melissa Davis is the new VP/Director of
Oprah Winfrey and
Ava DuVernay creating original drama series for OWN Network
6, 2015) After working together on the acclaimed Oscar-nominated film,
"Selma," Oprah Winfrey and award-winning filmmaker Ava DuVernay have
joined together to create a new original drama series for OWN: Oprah
Winfrey Network. Inspired by the acclaimed novel "Queen Sugar," DuVernay
is set to write, direct and executive produce the project, marking her
first television drama series. Winfrey will executive produce and appear
in multiple episodes in...
'African Ancestry Radio' in observance of Black History Month
(February 6, 2015) SiriusXM today announced the launch of "African
Ancestry Radio," a three-week series of live, call-in shows during which
the hosts help listeners and celebrities of African descent in their
quest to reconnect with their heritage. Hosted by Gina Paige, co-founder
of African Ancestry, and award-winning producer Shirley Neal, "African
Ancestry Radio" launched live on Sunday, February 8...
Bounce TV starts
year with double-digit viewership gains for January
(February 6, 2015) Bounce TV roared into the New Year as the nation's
first-ever and rapidly-expanding broadcast television network for
African Americans delivered its most-watched month in network history
for January 2015.
For the month, Primetime viewership for Bounce TV grew significantly in
Households and targeted sales demos with increases of +17% among...
AARP, TV One
launch 'The New 50,' a branding initiative aimed at Black consumers
(January 29, 2015) Looking to shift its brand identity among African
Americans, AARP is joining TV One and One Solution (part of the Radio
One family of media companies) for The New 50, a content platform
profiling well-known and successful African Americans that have found
unparalleled success in their second act of life...
CEO Don Thompson, marketing director Rob Jackson
29, 2015) In announcing his retirement as President and Chief Executive
Officer of McDonald's Corporation, Don Thompson (left) said in a statement
that "there is a time and season for everything." The Board of Directors
of the restaurant giant apparently agreed, as a wave of restructuring was
also instituted with layoffs taking place in its African American
Black TV Ratings for Week of January 12 - 18
Six million Black viewers for Fox's 'Empire' keeps drama at No.1 on the
(January 22, 2015) In its second week as the newest entry on the Fox
network, "Empire" attracted an even larger audience than in its debut
week. The Wednesday prime time drama had a 13 percent increase among all
Black viewers, for a total of 6.3 million. Black viewers were 61 percent
of the total...
'The Nightly Show with Larry Wilmore' has solid
debut on Comedy Central
21, 2015) In his debut on Monday, Jan. 19th as the only African-American
hosting a late-night TV show, Larry Wilmore attracted a very respectable
963,000 viewers, according to Nielsen. That means that the new entry on
the Comedy Central cable channel was able to hold to 79 percent of the 1.2
million viewers that watched hit lead-in show, "The Daily Show with Jon
Black business leaders expand campaign of free
tickets for students to see 'Selma'
19, 2015) An additional 12 locations have joined the growing movement led
by African-American business leaders to raise funds for students across
the country to see the Academy Award-nominated film "SELMA" for free,
expanding the first-of-its-kind campaign to 25 locations nationwide...
Black Cable TV Ratings for Week of January 5 - 11
OWN's 'Have, Have Nots' wins tight race for week's
most watched cable show
(January 15, 2015) Tyler Perry's "Have and the Have Not's" took the OWN
network to a solid win with Black cable viewers. For the first week of the
New Year, the show took No.1 on the Top 25 with 2.8 total black viewers.
OWN notched four entries on the week's Top 25 and earned the distinction
of most watched cable network in...
Black TV Ratings for Week of January 5 - 11
Record-breaking debut for 'Empire' pushes Fox to No.
2 network in black homes
15, 2015) The much-anticipated premiere of the Fox network's newest
series, "Empire," delivered record-setting audience numbers. The Wednesday
night hip-hop drama attracted a total viewership of 9.9 million, 57
percent (or 5.6 million) of which were Black. That makes "Empire" the
highest-rated series debut for a network since...