THE LATEST NEWS
Black Cable TV Ratings for Week of April 6 - 12
VH1's 'Love & Hip Hop' gets first No.1 spot on Top
25 for its fifth season
(April 15, 2015) Celebrating it's fifth year as VH1's highest rated docu-drama
series, "Love & Hip Hop" took its first No.1 spot for the season on the
Top 25 cable chart. While drawing significantly fewer viewers than did
OWN's "Have and the Have Nots," L&HH is helped by being shown twice on
Monday nights, before and after "Black Ink Crew..."
Black TV Ratings for Week of April 6 - 12
Black households showed continued loyalty to NCAA
14, 2015) The NCAA enjoyed another record-setting televised journey on the
Road to the Final Four. The title championship game between Duke and
Wisconsin attracted 3.882 million total black viewers, making them 13.7
percent of the total TV audience and 18 percent greater than the total
black viewership for last year's final game...
Walton Isaacson joins young entrepreneurs with
mentors for Scion's Motivatour
(April 13, 2015) The ad agency Walton Isaacson put a new twist on "the
elevator pitch" by selecting 14 millennial entrepreneurs to convince a
group of celebrity mentors to lend their expertise to their dream
businesses. The pitch takes place in a Scion as part of the agency's
Motivatour. Over the last month 14 millennial entrepreneurs...
campaign addressing concerns of 'Black Woman At Work'
(April 10, 2015) Essence, the leading media company targeting interests
of African-American women, has announced an initiative to focus on
"Black Women At Work." The campaign will use findings revealed in a
study commissioned from the Added Value Cheskin research firm...
Trevor Noah named next host for Comedy Central's 'The Daily Show'
30, 2015) Comedy Central announced today that Trevor Noah, the 31-year-old
comedian from South Africa, will be Jon Stewart's successor on "The Daily
Show." A date was not announced for his debut. An occasional contributor
to Stewart's program since last year, Noah has hosted a late-night show in
South Africa. He perhaps best-known to most American TV viewers for his...
Black Cable TV Ratings for Week of March 16 - 22
'Too Darn Hot Party' makes OWN the week's most
watched cable network
26, 2015) OWN and Tyler Perry decided to celebrate their winning
"Love Thy Neighbor,"
"For Better or Worse," "The Haves and the Have Nots" and "If Loving You is
the successful "Too Darn Hot Party" special. The show gave the network
another winner in its line-up during the third week of March and the
star-filled program held on to 1.6 million of its lead-in audience...
Black TV Ratings for Week of March 16 - 22
produces the largest ever Black audience for a prime time TV series
(March 24, 2015) What
may be most remarkable -- and unspoken -- about the historic first season
finale of Fox's "Empire" is that if not a single white viewer had ever
tuned in, the show's Black audience alone would have ranked it as last
week's No.6 show in the nation. Total white viewership for the hip-hop
drama never exceeded 39% for any episode, and dropped to...
ahead with USA Today on next phase of 'Race Together' initiative
(March 22, 2015) Following the controversial launch of its "Race Together"
initiative to encourage conversations among customers and workers about
ethnic diversity, Starbucks CEO, Howard Schultz announced the next step in
an open letter to the company's employees and partners. Starbucks and USA
TODAY will jointly publish more than two million national inserts and
stand alone specials entitled "Race Together." A digital hub...
launches new targeted social media platform, The Untold Stories Collection
20, 2015) Wells Fargo & Company has launched The Untold Stories
Collection, a social media movement dedicated to sharing personal stories
that define what it means to be African American. The program leverages
the reach, power and influence of social media to provide an intimate look
into the African American experience...
names Marie McKenzie Vice President of Global Destination Services
20, 2015) Carnival Corporation, the world's largest travel and leisure
company, has announced that Marie McKenzie has been named vice president
of global destinations services and sourcing, a new role and function for
the company. As part of this new function, McKenzie will...
Nielsen's multicultural 'Super Consumer' report
highlights market opportunities
(March 19, 201) With multicultural consumer spending in the United States
today at $3.4 trillion, this "super consumer" group has tremendous impact
on U.S. mainstream culture, according to a Nielsen report released today.
The report, The Multicultural Edge: Rising Super Consumers, identifies
multicultural consumers as the most dynamic and fasting growing segment of
the U.S. consumer economy...
Walton Isaacson names Kirsten Atkinson Vice
President of Media and Branded Integration
17, 2015) Kirsten Atkinson has joined Walton Isaacson as VP of Media and
Branded Integration, a new position, effective immediately. Atkinson, who
has over 15 years of advertising experience across package goods,
technology, beer and automotive, was previously with Team One where she
served as a Media Director. In her new position she reports to the
Black Cable TV Ratings for Week of March 2 - 8
'Haves and the Have Nots' again gives OWN the No.1 cable show in black
(March 17, 2015) Holding on to its weeks-long title of most watched
cable show in Black households, "The Haves and the Have Nots" on
the OWN network remained No.1 on the Top 25. The show has consistently
drawn 2.5 million viewers, beating out its nearest competitor, Bravo's
"Real Housewives of Atlanta...
CEO says March issue missed due to rate dispute with advertisers
15, 2015) For what is believed to be only the second time in its 69-year
history, Ebony magazine unexpectedly missed the release of a monthly
scheduled issue. The March 2015 edition has been re-dated "March-April"
as a result, said Johnson Publishing Co. executives, of a dispute with
some advertisers over their contracts. News of the missed issue first
appeared Friday, March 13th in
Journal-isms column by Richard Prince on MIJE.org...
Black TV Ratings for Week of March 2 - 8
Empire's growth to more than nine million black viewers surprises the show's
(March 12, 2015) Fox's "Empire" continues to make TV history. After
passing the nine million mark last week in the number of Black TV viewers,
the Wednesday night drama added nearly another half million viewers in the
first week of March. That makes seven consecutive weeks of continuous
audience growth, and the first time that such an increase can be credited
to Black households...
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