March 13, 2009

Amtrak unveils new black, Hispanic print and online campaign for Acela service

By Chuck Stogel
Brandweek.com
(March 11, 2009) Amtrak on March 10, broke a new Acela Express print and online ad campaign targeting African American and Hispanic consumers.

Meanwhile, the national railroad service on Wednesday, March 11, followed with the launch of a TV branding spot for passenger rail service.

The ethnic effort, "My Track to Success" -- via Images USA -- features African American and...
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TheRoot.com hires Michael Clark as dedicated sales manager

By Marcus Robinson
BlackWeb 2.0
(March 11, 2009) TheRoot.com, the black targeted online news magazine owned by the Washington Post, has hired Michael Clark to serve as their dedicated sales manager. Clark’s previous roles included top manager at Black Planet, where he secured advertisers including Volvo, Ford, State Farm, Coca-Cola, New Balance and GlaxoSmithKline.

Prior to joining Black Planet, Clark served as Director of Sales...
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Comedy Central cancels David Alan Greir's 'Chocolate News'

From EURWeb.com
(March 9, 2009) Television has suffered a sudden hemorrhage of black men. Within days of D.L. Hughley's CNN show being cancelled, Comedy Central announced Tuesday that David Alan Grier's "Chocolate News" has also been given a pink slip.

Grier did not mention the sketch comedy series Monday night during the video package that introduced his debut on...
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NABOB Presents its 25th Annual Communications Awards Dinner

The National Association of Black Owned Broadcasters and the NABOB Foundation will host their 25th Annual Communications Awards Dinner, Thursday, March 19, 2009, 7:00 p.m., at the Marriott Wardman Park Hotel, 2660 Woodley Road NW, in Washington, D.C. Comedian and radio personality Steve Harvey hosts a star-studded evening honoring African-American legends and leaders in entertainment and broadcasting.

The NABOB 2009 honorees include Chaka Khan,  Mo’Nique, Andrae Crouch, Keyshia Cole, Jerry ‘The Ice Man’ Butler, and Cicely Tyson. The legendary female group LaBelle will be honored and will also provide the entertainment. For further information contact DeSane & Associates, 201-342-0909 or 201-681-8238

 Just 2 Days Left To Register!
Target Market News Summits provide access to top newsmakers

The upcoming African American Magazine and Internet Summits will be bringing leading newsmakers to Chicago. The Target Market News events, which take place on March 16 and 17, will feature presentations from top executives who have been in news in recent weeks.

Here are some of the speakers whose companies have made headlines:

PHILMORE ANDERSON IV, Founder and CEO of Sahara Media, Inc. just announced the re-launch of Honey Magazine’s website. After raising millions in private placements to acquire and develop the popular women’s publication, Anderson has plenty of insights to share at the Internet Summit about venture capital and the growing importance of social media platforms.

TERESA HAIRSTON, Gospel Today Magazine founder and publisher, recently announced that after nearly 20 years, GT is now going "digital." The magazine has walked away from printing, postage and newsstands in exchange for online subscriptions for its content. Publishers at the Magazine Summit who are contemplating a similar strategy for their current titles or start-ups will want to hear how she did it.

KEVIN McFALL, Vice President Products & Content for RushmoreDrive.com, will be on hand to talk about the importance of SEO (Search Engine Optimization) as well as his company’s strategy in forming partnerships last month with ESPN, Loop21.com and GlobalGrind.com. Attendees at the Internet Summit will get an insider’s perspective that will help with their own strategies.

Register now to hear from our expert panels of top media and advertising executives:

Aaron Walton, Co-Founder, Walton | Isaacson LLC

Aiesha Powell, Advertising Research Director,  Johnson Publishing Co.

Asten Morgan, Executive Director, National Sales, Glam Media

Barry Cooper, Entrepreneur & Consultant, Founder, BlackVoices.com

Beverly A. Coley, President, Almae Publishers Representatives

Deborah Gray Young, Director of Media, Burrell Communications Group

Don Moore, Agency Team Leader, Google

Edwin Avent, Publisher, Heart & Soul Magazine

Eric Easter, Chief of Digital Strategy, Johnson Publishing Co.

Garrett Mullins, Vice President - Sales & Business Developoment, Compete.com

Kenny Johnson, President, The Richmond Group

Len Burnett, Co-Founder, Uptown Magazine

Rorary Wilder, Executive Director/Partner, AdGroups.com

Terri Winston, Publisher, Salon Sense Magazine


William R. Moss, III, President & CEO,  HBCU Connect, LLC

(Additional speakers to be announced. Program is subject to change.)

Click here to register for both Summits
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The Urban Radio Summit to be presented in April 17th by Target Market News

Target Market News has announced that it will present The 2009 Urban Radio Summit in Chicago in April, the latest addition to its series of conferences. This newly formed annual event will bring together leading marketers, advertising agencies, research companies, syndication firms and urban radio broadcasters in a day-long conference exploring opportunities for tapping the $800 billion African-American consumer market...
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RECENT NEWS STORIES
Black Cable TV Ratings for Week of March 2 - 8 'Sunday Best' gives BET a strong contender; TBS most watched network

The Media Audit says online shopping by black consumers is up 50%

Kizart Media Partners acquires Power of Urban Radio trademark

Black TV Ratings for Week of March 2 - 8 'American Idol' holds on to No.1 on Top 25; CBS network sustains popularity

Why Lexus is spreading sustainability message to African-Americans

Honey Magazine's re-launch goes live with Website, social networking platforms

Black-oriented browser, Blackbird, reaches 100,000 downloads

Atlanta-based IMAGES USA marketing agency celebrates its 20th anniversary

GAO: Accuracy of 2010 census may be jeopardized due to untested technology

Bob Johnson talks about fight for ‘must-carry’ status for new Urban TV channel

Richard Pegue, 1944-2009: Chicago radio veteran known for spinning dusties

Click here for more recent stories

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