Black Stats Frequently requested
data on African American consumers
Black Buying Power:
$836 Billion (2010)
Black U.S. Population:
Top Five Black Cities
- New York
Top Five Black Metros:
- New York-New Jersey
- Los Angeles
Top Five Expenditures:
- Housing $203.8 bil.
- Food $65.2 bil.
- Cars/Trucks $29.1 bil.
- Clothing $29.3 bil.
- Health Care $23.6 bil. ______________________
Quick access to key stats
Click here to go to African-American Census Bureau
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Broadband use and multiplatform TV viewing increase among all ethnic
(December 27, 2010)Horowitz Associates' latest study, Multiplatform
Content and Services: Multicultural Edition, focuses on multiplatform TV
consumption among Black, Hispanic, Asian, and White broadband users.
A study fielded by Horowitz earlier this year suggested that although
Black and Hispanic homes under-index for broadband, they are driving new
broadband growth. In Horowitz's new study, multicultural consumers with
broadband also lead the way in ownership of video-enabled handheld
devices: 84% of Asian and 83% of Hispanic and Black broadband users can
access video on a handheld, compared to 74% of Whites.
With growing access to alternative platforms and more robust content on
them, the study finds multicultural consumers are generally more
involved in multiplatform TV than Whites. Almost half (48%) of Asian,
46% of Hispanic, and 35% of both Black and White broadband users watch
TV content online; 16% of Asian, 22% of Hispanic, 19% of Black, and 15%
of White broadband users watch TV content on a handheld (weekly data).
Despite heavy usage of multiplatform TV, the traditional set still
dominates. Seventy-four percent of Black broadband users who watch TV
on alternative platforms report that most of their viewing still occurs
primarily on the TV set. Among other groups, 70% of Asians, 75% of
Hispanics and 75% of Whites reported doing so.
On the other hand, for 24% of Black broadband users, alternative
platforms are now used equally or more than traditional TV. Twenty-nine
percent of Asians and 22% of Hispanics said the same.
One-quarter of Asian (24%) and White (25%) multichannel subscribers say
they are considering/might consider cancelling their TV subscriptions if
more of their favorite content were available online. The potential for
cord-cutting is lower among Hispanics and Blacks; still 18% of Hispanic,
and 13% of Black multichannel subscribers are considering/would consider
cutting the cord.
"Our data consistently show that multicultural audiences tend to be on
the leading edge for advanced technologies and services," asserts
Adriana Waterston, VP of Business Development for Horowitz Associates.
"When it comes to alternative TV platforms, multicultural consumers want
more choice, not less. Any players in the multicultural space need to
deliver what viewers are coming to expect: cross-platform content."
JUST RELEASED New
"Buying Power" report: Black consumers spend as economy grows Details $507
1, 2010) African-American consumers are cautiously increasing their
spending in some key product categories, even as they continue to make
adjustments in a slowly growing economy. The finding comes from the soon
to be issued 16th annual edition of "The Buying Power of Black America"
In 2009, black households spent an estimated $507 billion in 27 product
and services categories. That"s an increase of 16.6% over the $435 billion
spent in 2008. African-Americans" total earned income for 2009 is
estimated at $836 billion...