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Black
Cable TV Ratings for Week of December 14 - 20
NBA, NFL capture viewers' interests in run-up to Christmas holiday (December
25, 2009) The weather outside was frightful in the week prior to the
Christmas holiday, causing black viewers to delay last minute shopping
and camp out in front of their favorite cable shows. The big winner was
sports, especially the premium NFL channel. Eight of the Top 25 most
watched cable programs for the third week of December were games.
TBS managed to remain the most watched cable network with 8.3 million
tuning in its block of Tyler Perry comedies. ESPN and the NFL Channel
practically tied for second with 3.57 million and 3.52 million viewers
respectively.
The total number of viewers watching the Top 25 cable shows in black
households was 26.3 million -- a six percent drop from the previous
week.
Top 25
Cable Shows in Black Households
Rank | Program | Network | AA Rating | AA
Share | Viewers 2+
1
NFL
REGULAR SEASON
ESPN
11.2
16.2
2,128
2
MEET THE
BROWNS
TBS
9.4
14.3
1,906
3
MEET THE
BROWNS
TBS
9.4
14.0
1,844
4
NFL
REGULAR SEASON GAME
NFL
7.8
11.9
1,733
5
HOUSE OF
PAYNE
TBS
7.7
11.3
1,504
6
HOUSE OF
PAYNE
TBS
6.7
9.9
1,313
7
WWE
ENTERTAINMENT
USA
5.9
8.3
1,267
8
KEEPING UP
KARDASHIANS
E! TV
5.8
8.3
1,192
9
WWE
ENTERTAINMENT
USA
5.5
7.9
1,158
10
HOUSE OF
PAYNE
TBS
5.3
8.1
1,003
11
NFL
REGULAR SEASON GAME
NFL
4.9
7.3
979
12
FOR THE
LOVE OF RAY J
VH1
4.7
6.6
947
13
WWE
ENTERTAINMENT
USA
4.5
6.4
872
14
PRE-KICK
NFL
4.1
6.5
808
15
NBA
REGULAR SEASON FRI
ESPN
4.1
6.4
784
16
I WANT TO
WORK FOR DIDDY2
VH1
4.1
5.9
850
17
HOUSE OF
PAYNE
TBS
4.0
6.2
738
18
SOUL TRAIN
AWARDS
BET
4.0
5.7
764
19
MONICA:
STILL STANDING
BET
3.9
5.8
612
20
NBA
BASKETBALL
TNT
3.9
5.8
707
21
NBA
REGULAR SEASON FRI
ESPN
3.8
6.2
664
22
BAD GIRLS
CLUB
OXYGEN
3.7
5.6
715
23
NBA
BASKETBALL
TNT
3.7
6.3
625
24
EVERYBODY
HATES CHRIS
NICK
3.6
5.5
698
25
THE CLOSER
TNT
3.6
5.1
572
Source: Nielsen Media
Research. Ranked by share of audience watching. Based on live and same
day viewing. Number of viewers shown in thousands (1,000 = 1 million).
Representing more than 13.45 million television households in the U.S.,
the African-American television audience is the largest minority segment
in Nielsen's measurement samples. All times eastern.
