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 Communications
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 Black Stats          
Frequently requested data on African American consumers

Black Buying Power:
  $744 Billion (2006)

Black U.S. Population:
  38.3 million

Top Five Black Cities
  - New York
  - Chicago
  - Detroit
  - Philadelphia
  - Houston

Top Five Black Metros:
  - New York-New Jersey
  - Washington-Baltimore
  - Chicago-Gary
  - Los Angeles
  - Philadelphia

Top Five Expenditures:
 - Housing $121.6 bil.
 - Food $59.2 bil.
 - Cars/Trucks $32.1 bil.
 - Clothing $27.7 bil.
 - Health Care $17.8 bil.

Click here for more stats from "The Buying Power of Black America."
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Bureau Data

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Black Cable TV Ratings for Week of December 14 - 20
NBA, NFL capture viewers' interests in run-up to Christmas holiday

(December 25, 2009) The weather outside was frightful in the week prior to the Christmas holiday, causing black viewers to delay last minute shopping and camp out in front of their favorite cable shows. The big winner was sports, especially the premium NFL channel. Eight of the Top 25 most watched cable programs for the third week of December were games.

TBS managed to remain the most watched cable network with 8.3 million tuning in its block of Tyler Perry comedies. ESPN and the NFL Channel practically tied for second with 3.57 million and 3.52 million viewers respectively.

The total number of viewers watching the Top 25 cable shows in black households was 26.3 million -- a six percent drop from the previous week.

Top 25 Cable Shows in Black Households

   Rank | Program | Network | AA Rating | AA Share | Viewers 2+
 

1

NFL REGULAR SEASON  

ESPN

11.2

16.2

2,128

2

MEET THE BROWNS

TBS

9.4

14.3

1,906

3

MEET THE BROWNS

TBS

9.4

14.0

1,844

4

NFL REGULAR SEASON GAME

NFL

7.8

11.9

1,733

5

HOUSE OF PAYNE

TBS

7.7

11.3

1,504

6

HOUSE OF PAYNE

TBS

6.7

9.9

1,313

7

WWE ENTERTAINMENT

USA

5.9

8.3

1,267

8

KEEPING UP KARDASHIANS

E! TV

5.8

8.3

1,192

9

WWE ENTERTAINMENT

USA

5.5

7.9

1,158

10

HOUSE OF PAYNE

TBS

5.3

8.1

1,003

11

NFL REGULAR SEASON GAME

NFL

4.9

7.3

979

12

FOR THE LOVE OF RAY J

VH1

4.7

6.6

947

13

WWE ENTERTAINMENT

USA

4.5

6.4

872

14

PRE-KICK

NFL

4.1

6.5

808

15

NBA REGULAR SEASON FRI 

ESPN

4.1

6.4

784

16

I WANT TO WORK FOR DIDDY2

VH1

4.1

5.9

850

17

HOUSE OF PAYNE

TBS

4.0

6.2

738

18

SOUL TRAIN AWARDS

BET

4.0

5.7

764

19

MONICA: STILL STANDING

BET

3.9

5.8

612

20

NBA BASKETBALL

TNT

3.9

5.8

707

21

NBA REGULAR SEASON FRI 

ESPN

3.8

6.2

664

22

BAD GIRLS CLUB

OXYGEN

3.7

5.6

715

23

NBA BASKETBALL

TNT

3.7

6.3

625

24

EVERYBODY HATES CHRIS

NICK

3.6

5.5

698

25

THE CLOSER

TNT

3.6

5.1

572

Source: Nielsen Media Research. Ranked by share of audience watching. Based on live and same day viewing. Number of viewers shown in thousands (1,000 = 1 million). Representing more than 13.45 million television households in the U.S., the African-American television audience is the largest minority segment in Nielsen's measurement samples. All times eastern.

Click here for last week's Top 25 cable TV chart



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