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Black
TV Ratings for Week of December 14 - 20 TV viewing
among black households cuts back as holidays approach (December
22, 2009) As Christmas approached, viewers spent less time in front of
the television and more time preparing for the holidays. Sunday night
continued to be the evening with the biggest portion of the week's
primetime audience (13 million), and viewing patterns remained much as
usual. The No.1 show, NBC's Sunday Night Football, had a 22% drop in
audience from the previous week.
CBS was the most watched network for the Top 25 most popular shows in
black households, with 15.1 million for ten shows. Fox moved up to
second in appeal with 8.9 million for seven shows. NBC claimed 6.8
million for four programs.
The total number of viewers for the Top 25 dropped 8.1 percent,
according to Nielsen data, to 37.1 million.
Top 25
Broadcast Shows in Black Households
Rank | Program | Network | % AA Homes | No.
of AA Viewers 2+
1
NBC SUNDAY
NIGHT FOOTBALL
NBC
13.70
2,627
2
J.
HUDSON:HOME FOR XMAS
ABC
12.90
2,281
3
SUNDAY
NIGHT NFL PRE-KICK
NBC
10.30
1,874
4
NCIS: LOS
ANGELES
CBS
9.60
1,858
5
THE GOOD
WIFE
CBS
9.50
1,742
6
FIND MY
FAMILY
ABC
9.00
1,673
7
NCIS
CBS
8.70
1,797
8
CSI: MIAMI
CBS
8.70
1,557
9
SIMPSONS
FOX
8.60
1,774
10
CSI: NY
CBS
8.20
1,486
11
FOOTBALL
NITE AMERICA PT 3
NBC
8.10
1,438
12
CSI
CBS
7.90
1,533
13
CRIMINAL
MINDS
CBS
7.70
1,463
14
CLEVELAND
FOX
7.50
1,641
15
THE
MENTALIST
CBS
7.50
1,350
16
60 MINUTES
CBS
6.90
1,220
17
20/20-FRI
ABC
6.50
1,164
18
FAMILY GUY
FOX
6.30
1,452
19
20/20
SPECIAL-12/18
ABC
5.90
1,059
20
SO YOU
THINK CN DANCE-WED
FOX
5.70
1,118
21
SURVIVOR:
SAMOA
CBS
5.60
1,111
22
AMW:
AMERICA FIGHTS BACK
FOX
5.50
1,115
23
LAW AND
ORDER
NBC
5.20
872
24
AMERICAN
DAD
FOX
5.10
1,056
25
SO YOU
THINK CN DANCE-TUE
FOX
5.10
842
Source: Nielsen Media
Research. Number of viewers ages 2+ shown in thousands (1,000 = 1
million). Rankings are based on share of black households. Representing
more than 13.45 million television households in the U.S., the
African-American television audience is the largest minority segment in
Nielsen measurement samples. All times eastern.
Click here for last week's Top 25 TV chart
