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 Black Stats          
Frequently requested data on African American consumers

Black Buying Power:
  $744 Billion (2006)

Black U.S. Population:
  38.3 million

Top Five Black Cities
  - New York
  - Chicago
  - Detroit
  - Philadelphia
  - Houston

Top Five Black Metros:
  - New York-New Jersey
  - Washington-Baltimore
  - Chicago-Gary
  - Los Angeles
  - Philadelphia

Top Five Expenditures:
 - Housing $121.6 bil.
 - Food $59.2 bil.
 - Cars/Trucks $32.1 bil.
 - Clothing $27.7 bil.
 - Health Care $17.8 bil.

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Ford names finalists for 'Taurus Top Ten Competition' of those who make a difference

(December 21, 2009) Ford has selected ten outstanding finalists for the "Taurus Top Ten," a competition designed to shine a spotlight on individuals that are not only on top in their respective fields, but who also make a difference in the communities around them. One Grand Prize Winner will take home an all-new 2010 Ford Taurus, receive a $10,000 donation to a charitable organization of their choice and win a trip for two to a high-profile professional basketball experience. Ford encourages the community to log on and vote at www.fordurban.com/taurustopten

To emphasize the 2010 Taurus' ten class-exclusive features, Ford chose ten outstanding individuals who are top performers in the fields of philanthropy, business, entertainment and sports whose actions are making positive impacts in the world around them.

"We are extremely excited about all 10 of the individuals who have been chosen as finalists for the Taurus Top Ten Campaign," said Crystal Worthem, multicultural marketing manager, Ford Motor Company. "Each of the finalists are doing great things both in their careers and in the community and we are proud to be able to highlight them and their efforts. Giving back to the community has always and continues to be an integral component to Ford's DNA so to be able to highlight some of the everyday people who are making a difference in their respective communities, is definitely viewed as a win for us."

The Top Ten Finalists are:

* Anthony Martin of Philadelphia, PA. Founder/Executive Director of the Urban Youth Racing School (UYRS) which uses innovative educational techniques to teach students science, technology, engineering and math (STEM). UYRS uses motorsports to increase students' exposure to self-directed learning, scientific inquiry and the transfer of knowledge.

* Chianti Cleggett of Trussville, AL. Cleggett founded the Young Women's Empowerment Conference (YWEC).

* Johnny Deas of Lewisville, TX. A former Marine, Deas founded GREAT IDEAS EDUTAINMENT FOUNDATION - a non-profit using entertainment to teach financial literacy and life skills in urban communities.

*Jovonna Townsend of Philadelphia, PA who is the founder of JO'NI Mentor and Model Program (JMMP), is an after school program dedicated to empowering Philadelphia's inner city youth between the ages of 14-21.

*Keith Howell of Dallas TX, who created Goals-2-Score Inc. (G2S) in 2001, a non-profit organization working with high school basketball players to earn them college basketball scholarships.

* Kevin De'Laine of Huntsville, AL. De'Laine who served in the US Navy, created the Superior Sports Network with the mission of giving HBCU student athletes a voice, exposure and connection with the world.

* Marcus Carson of Charlotte, NC. Carson is the Executive Director for Growing Kings Inc. - a non-profit organization providing mentoring programs for at-risk middle-school aged boys in Birmingham, Alabama and Charlotte, North Carolina.

* Robert Johnson of Concord, NC. Johnson represents the African American fan base of NASCAR, as the only African American, Strength Conditioning Trainer at the NEXTEL Cup level.

*Thornton Thomas Tipps of Conover, NC. Tipps founded the Carolina College Tours, a non-profit organization created to raise awareness, educate and assist with the transition from high school to college.

*William Friday of Richardmon, VA. As Treasurer for the National Organization of Concerned Black men, Friday has served in various areas of community service.

The "Taurus Top Ten" Grand Prize champion will be determined by the community at large and the winner will be announced during a high-profile professional basketball experience hosted by Famed Sportscaster James Brown. Voters can log onto www.fordurban.com/topten now through January 21, 2010 to vote for their favorite candidate.

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