Black Broadcasting Network launches nationally on Verizon FiOS TV VOD

(December 21, 2009) The Black Broadcasting Network (BBN), an African American owned and operated cable network is now available nationally on Verizon FiOS TV Video on Demand. The 24/7 network targets an underserved urban 18-34 demographic.

BBN programming will focus on popular entertainment and a variety of program genres featuring African American and Latino artists, casts, comedians, producers, filmmakers and athletes. Genres include the latest in movies, music, music videos, independent films, black college sports, reality shows, comedy, and current affairs. The announcement was made by the network’s Chairman/CEO, Ricky Anderson and President/COO Yusef Muhammad.

"We are excited about our affiliation with Verizon FiOS TV," said Anderson. "This day established our existence in broadcast cable. The network will focus on programming that is appealing, interesting, entertaining and culturally relevant to urban viewers today."

Black Broadcasting Network targets the underserved viewers through its unique programming niche. Notable programs include coverage of popular black college sports, the Premier Basketball League, boxing, films and an exclusive library of original productions. BBN believes its strongest competitive advantage is a non-traditional approach, to be where the audience is--on multiple platforms including linear, VOD, broadband and mobile.

"Black Broadcasting Network is the dominant source of programming for black Audiences and the newest addition in black television. BBN attracts today's urban audience - an audience who not only creates popular culture, but maintains it as an integral part of their identity," says Yusef Muhammad, of Black Broadcasting Network. "BBN offers an outlet for indie producers to showcase their talent across multiple platforms."

About Black Broadcasting Network
Black Broadcasting Network (BBN), America's newest 24-hour, cable channel, is created specifically for today's hip, urban viewer. We deliver a mix of movies, sports and original programming, providing our audience with the latest in black films, music, comedy, and positive urban lifestyle programming. Our viewers will get programming they can't find anywhere else, appealing to a hipper, younger audience while delivering current and modern entertainment they crave.

More information is available at www.blackbroadcasting.com


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