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 Black Stats          
Frequently requested data on African American consumers

Black Buying Power:
  $744 Billion (2006)

Black U.S. Population:
  38.3 million

Top Five Black Cities
  - New York
  - Chicago
  - Detroit
  - Philadelphia
  - Houston

Top Five Black Metros:
  - New York-New Jersey
  - Washington-Baltimore
  - Chicago-Gary
  - Los Angeles
  - Philadelphia

Top Five Expenditures:
 - Housing $121.6 bil.
 - Food $59.2 bil.
 - Cars/Trucks $32.1 bil.
 - Clothing $27.7 bil.
 - Health Care $17.8 bil.

Click here for more stats from "The Buying Power of Black America."
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Bureau Data

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Black Cable TV Ratings for Week of December 7 - 13
Jacksons special, Heisman presentation gave usual cable favorites competition

(December 17, 2009) Cable viewing among black households during the second week of December saw the usual line-up of favorites heading the Top 25 list. A couple of specials, however, provided some competition. A&E's The Jacksons: A Family Dynasty, drew more than one million black viewers for each of two airings. The drama leading up to this year's Heisman Trophy presentation [congratulations, Mark Ingram of the University of Alabama] attracted 891,000 black viewers to see the naming of the best college football player.

The most watched cable network in black homes was again TBS with 10.2 million viewers for its Wednesday night block of Tyler Perry comedies. ESPN followed in second with 4.6 million watchers for four shows. USA was third, pulling 4.1 million for five programs.

The total number of black viewers for the Top 25, as we head into the holiday season, was down 6.3 percent from the previous week to 28.1 million.

Top 25 Cable Shows in Black Households

   Rank | Program | Network | AA Rating | AA Share | Viewers 2+

1

NFL REGULAR SEASON

ESPN

10.8

15.8

2,020

2

HOUSE OF PAYNE

TBS

10.1

14.4

2,203

3

MEET THE BROWNS

TBS

9.8

14.3

2,127

4

MEET THE BROWNS

TBS

8.9

12.6

1,858

5

HOUSE OF PAYNE

TBS

7.9

11.4

1,705

6

HOUSE OF PAYNE

TBS

6.7

9.8

1,327

7

JACKSONS:A FAMILY DYNASTY

A&E

6.3

8.7

1,220

8

JACKSONS:A FAMILY DYNASTY

A&E

6.3

8.7

1,163

9

WWE ENTERTAINMENT

USA

5.4

7.7

1,034

10

HOUSE OF PAYNE

TBS

5.2

7.7

1,026

11

WWE ENTERTAINMENT

USA

5.1

7.0

1,013

12

PHINEAS AND FERB

DISNEY

5.0

7.9

1,185

13

NBA REGULAR SEASON FRI 

ESPN

4.6

7.6

922

14

KEEPING UP KARDASHIANS

E!

4.6

6.3

860

15

FOR THE LOVE OF RAY J 2

VH1

4.5

6.2

881

16

HEISMAN TROPHY PRESENT 

ESPN

4.4

6.9

891

17

THE CLOSER

TNT

4.4

6.1

768

18

NBA REGULAR SEASON FRI 

ESPN

4.3

6.8

793

19

BET MOVIE OF THE WEEK

BET

4.2

5.8

984

20

LAW & ORDER: SVU

USA

4.1

6.3

755

21

LAW & ORDER: SVU

USA

4.0

6.2

708

22

EVERYBODY HATES CHRIS

NICK

3.9

5.6

641

23

NBA BASKETBALL

TNT

3.9

5.7

750

24

LAW & ORDER: SVU

USA

3.7

5.7

672

25

BET MOVIE OF THE WEEK

BET

3.7

5.4

671

Source: Nielsen Media Research. Ranked by share of audience watching. Based on live and same day viewing. Number of viewers shown in thousands (1,000 = 1 million). Representing more than 13.45 million television households in the U.S., the African-American television audience is the largest minority segment in Nielsen's measurement samples. All times eastern.

Click here for last week's Top 25 cable TV chart



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