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 Communications
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 Black Stats          
Frequently requested data on African American consumers

Black Buying Power:
  $744 Billion (2006)

Black U.S. Population:
  38.3 million

Top Five Black Cities
  - New York
  - Chicago
  - Detroit
  - Philadelphia
  - Houston

Top Five Black Metros:
  - New York-New Jersey
  - Washington-Baltimore
  - Chicago-Gary
  - Los Angeles
  - Philadelphia

Top Five Expenditures:
 - Housing $121.6 bil.
 - Food $59.2 bil.
 - Cars/Trucks $32.1 bil.
 - Clothing $27.7 bil.
 - Health Care $17.8 bil.

Click here for more stats from "The Buying Power of Black America."
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Bureau Data

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Black TV Ratings for Week of December 7 - 13
Obama interviews draw big audiences, but football was still No.1 for the week

(December 16, 2009) President Obama got plenty of face time this past Sunday with interviews on ABC's special with Oprah Winfrey, Christmas at the White House, and CBS' 60 Minutes. Both shows, however, couldn't top the NFL's Vikings vs Cardinals game, which was the most watched show in black households for the week with 3.3 million viewers. Oprah's Obama special (which didn't even make the top 20 in white households) was second with 2.5 million black viewers.

CBS was again black viewers' favorite network, with 14.2 million tuning in nine programs. NBC followed with 12 million watchers for seven shows. ABC had eight million across eight shows.

The total number of viewers watching the Top 25 most popular shows in black homes, according to Nielsen, was up 18 percent over the previous week to 40.4 million.

Top 25 Broadcast Shows in Black Households

 Rank | Program | Network | % AA Homes | No. of AA Viewers 2+

1

NBC SUNDAY NIGHT FOOTBALL

NBC

16.7

3,377

2

XMAS AT THE WHITE HOUSE

ABC

12.8

2,557

3

SUNDAY NIGHT NFL PRE-KICK

NBC

11.8

2,368

4

60 MINUTES

CBS

11.7

2,197

5

CSI: MIAMI

CBS

9.1

1,732

6

CSI: NY

CBS

8.6

1,527

7

THE MENTALIST

CBS

8.3

1,440

8

FOOTBALL NT AMERICA PT 3

NBC

8.3

1,603

9

CSI

CBS

8.2

1,549

10

NCIS: LOS ANGELES

CBS

8.1

1,559

11

NCIS

CBS

8.1

1,519

12

CRIMINAL MINDS

CBS

8.1

1,409

13

EXTREME MAKEOVER:HM ED-8P

ABC

7.5

1,428

14

LAW AND ORDER

NBC

7.2

1,146

15

FAMILY GUY

FOX

7.2

1,669

16

DATELINE FRI

NBC

7.2

1,155

17

THE GOOD WIFE

CBS

7.1

1,278

18

CLEVELAND

FOX

7.0

1,621

19

DISNEY PREP & LANDING

ABC

6.6

1,546

20

BARBARA WALTERS PRESENTS

ABC

6.6

1,223

21

CHARLIE BROWN CHRISTMAS

ABC

6.4

1,339

22

LAW AND ORDER:SVU

NBC

6.4

1,182

23

SIMPSONS

FOX

6.2

1,365

24

AMERICAN DAD

FOX

6.1

1,454

25

BIGGEST LOSER 8

NBC

6.1

1,202

Source: Nielsen Media Research. Number of viewers ages 2+ shown in thousands (1,000 = 1 million). Rankings are based on share of black households. Representing more than 13.45 million television households in the U.S., the African-American television audience is the largest minority segment in Nielsen measurement samples. All times eastern.

Click here for last week's Top 25 TV chart



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