Weren't able to attend the 2009 Marketing to African-Americans with
Excellence (MAAX) Summit? Order the workbook which contains hard
copies of the presentations made by some of the nation's top experts on
Black consumer marketing, including:
Carol H. Williams Agency
Media Economics Group
Salon Sense Magazine Sanders\Wingo
Target Market News
The MasterMind Group
The Media Audit
The Nielsen Company
U.S. Census Bureau
2009 by Target Market News Inc. All rights reserved
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'Multicultural Agency of the Decade' by Adweek magazine
14, 2009) GlobalHue, the nation's largest minority-owned, full-service
marketing communications agency, has been honored by AdWeek as
"Multicultural Agency of the Decade." The AdWeek award was announced by
the publication today.
Among the reasons for the award, as identified by AdWeek, are
GlobalHue's consistent growth over the 10-year period, the agency's
leadership throughout this decade as the only multicultural agency to
offer fully integrated communication services across the three main
ethnic segments, and its visionary evolution beyond traditional
multicultural marketing to a broader definition and competency for the
increasingly diverse Total U.S. Market.
"GlobalHue was selected as our multicultural agency of the decade
because of their intelligent use of research to shape the agency and
thereby serve clients better," said Mike Chapman, editor, AdWeek. "With
memorable creative, consistent client accolades and a truly
multicultural approach, GlobalHue was the clear choice."
"We are honored to be recognized by AdWeek for the success of our
investments in growing the breadth of services across the three main
U.S. ethnic markets," said Don Coleman, founder and CEO of GlobalHue.
"Looking ahead, our multicultural markets are of even greater relevance
to marketers as the U.S. continues to be increasingly diverse in
demography and culture."
In 1988, Don Coleman and Associates (DCA) was founded as an
African-American agency. In 2000, DCA purchased the nation's
fourth-largest Hispanic agency and third-largest Asian agency. Today,
GlobalHue is a holding company for four separate business units:
GlobalHue Africanic, the largest advertising agency for the
African-American market; GlobalHue Latino, the fourth largest for the
Hispanic market; GlobalHue Asian; and GlobalHue Next, which has as its
focus the Total Market. In September 2009, GlobalHue Next received its
first assignment, the global advertising campaign for the Chrysler
Group's Jeep brand.
GlobalHue is the nation's largest minority-owned, full-service marketing
communications agency dedicated to multicultural consumers. Named "No. 1
African-American and No. 4 Hispanic Agency" by Advertising Age Magazine
in its 65th Annual Agency Report, the GlobalHue umbrella has four
full-service, independently owned and operated communications agencies:
GlobalHue Africanic; GlobalHue Latino; GlobalHue Asian; and GlobalHue
Next. All provide market expertise to clients who want to reach
African-American, Hispanic, Asian American, urban and youth consumers.
The agencies have offices in Detroit, New York and Los Angeles, as well
as satellite offices in other key markets.
Together, the agencies have more than 350 employees who handle
full-service marketing, advertising, media planning and buying, digital,
events and promotions, and public relations for many clients. In 2008,
GlobalHue's capitalized billings were $820 million.
GlobalHue boasts several blue-chip clients, including Verizon, Walmart,
Chrysler Group LLC, U.S. Navy, Bermuda Department of Tourism, U.S.
Census Bureau, FedEx, MGM Grand Detroit and Subway.