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 Black Stats  
Frequently requested data on African American consumers

Black Buying Power:
 $836 Billion (2010)

Black U.S. Population:
 41.1 million

Top Five Black Cities
 - New York
 - Chicago
 - Detroit
 - Philadelphia
 - Houston

Top Five Black Metros:
 - New York-New Jersey
 - Washington-Baltimore
 - Chicago-Gary
 - Los Angeles
 - Philadelphia

Top Five Expenditures:
 - Housing $203.8 bil.
 - Food $65.2 bil.
 - Cars/Trucks $29.1 bil.
 - Clothing $29.3 bil.
 - Health Care $23.6 bil.
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U.S. Census 
Bureau Data

Click here to go to African-American Census Bureau data


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EBONY Magazine appoints Darhil Crooks creative director

(December 10, 2010) EBONY magazine's Editor-in-Chief, Amy DuBois Barnett has announced the appointment of Darhil Crooks as creative director of EBONY magazine. Crooks begins his new role with the iconic magazine on January 3, 2011.

"I am very excited to welcome Darhil Crooks to the EBONY family," said Barnett. "Darhil's singular creative vision for the EBONY brand and his tremendous background working at best-in-class magazines will be of great value as we usher in a new era at the publication."

Crooks joins EBONY from Esquire Magazine where he served as art director from April 2005 to present. Prior to Esquire, Crooks was associate art director at Men's Journal and Complex Magazine. He was also the assistant art director for Vanguarde Media, where he helped to redesign Savoy Magazine and design Honey Magazine. Crooks studied at the School of Visual Arts in New York City.

"I am thrilled to be joining EBONY magazine at a very important time in its history," said Crooks. "The magazine has been a cornerstone in African-American homes for 65 years and I look forward to working alongside Amy and her team to ensure its place for the next generation."

In his role as creative director for EBONY magazine, Crooks will ensure that the magazine maintains a distinct visual perspective. He will oversee the art department, and is responsible for EBONY's overall art, design and layout concepts. He will be based in Chicago.

Johnson Publishing Company, Inc., a privately held company founded in 1942 by the late John H. Johnson, is the publisher of the iconic magazines Ebony and Jet with a combined readership of more than 17 million and Fashion Fair Cosmetics serving the beauty needs of women of color worldwide. Ebony marked its 65th anniversary in 2010. Jet celebrates its 60th anniversary in 2011. Linda Johnson Rice serves as Chairman. Desiree Rogers is Chief Executive Officer.

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IMAGES USA selected as African-American advertising agency for KFC

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Universal Pictures names Talitha Watkins, Fabian Castro VP Multicultural Marketing

Diverse: Issues In Higher Education magazine launches Websites

Minority, civil rights groups back Rep. Rush for top Dem on subcommittee

Future growth in the digital population expected to come from minorities

Black TV Ratings for Week of November 8 - 14 'Detroit 1-8-7' gives ABC most watch network title but is still being canceled

Black Cable TV Ratings for Week of Nov. 8 - 14 Cable viewing among black households continues to show strong growth

Columbia College president issues statement on purchase of JPC building

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New 'Buying Power' report: Black consumers spend as economy grows
Details $507 billion in expenditures

(November 1, 2010) African-American consumers are cautiously increasing their spending in some key product categories, even as they continue to make adjustments in a slowly growing economy. The finding comes from the soon to be issued 16th annual edition of "The Buying Power of Black America" report.

In 2009, black households spent an estimated $507 billion in 27 product and services categories. That's an increase of 16.6% over the $435 billion spent in 2008. African-Americans' total earned income for 2009 is estimated at $836 billion...

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