Black Stats Frequently requested
data on African American consumers
Black Buying Power:
$836 Billion (2010)
Black U.S. Population:
Top Five Black Cities
- New York
Top Five Black Metros:
- New York-New Jersey
- Los Angeles
Top Five Expenditures:
- Housing $203.8 bil.
- Food $65.2 bil.
- Cars/Trucks $29.1 bil.
- Clothing $29.3 bil.
- Health Care $23.6 bil. ______________________
Quick access to key stats
Click here to go to African-American Census Bureau
2010 by Target Market News Inc. All rights reserved
228 S. Wabash Ave.
Chicago, IL 60604
EBONY Magazine appoints Darhil Crooks creative director
10, 2010) EBONY magazine's Editor-in-Chief, Amy DuBois Barnett has
announced the appointment of Darhil Crooks as creative director of EBONY
magazine. Crooks begins his new role with the iconic magazine on January
"I am very excited to welcome Darhil Crooks to the EBONY family," said
Barnett. "Darhil's singular creative vision for the EBONY brand and his
tremendous background working at best-in-class magazines will be of
great value as we usher in a new era at the publication."
Crooks joins EBONY from Esquire Magazine where he served as art director
from April 2005 to present. Prior to Esquire, Crooks was associate art
director at Men's Journal and Complex Magazine. He was also the
assistant art director for Vanguarde Media, where he helped to redesign
Savoy Magazine and design Honey Magazine. Crooks studied at the School
of Visual Arts in New York City.
"I am thrilled to be joining EBONY magazine at a very important time in
its history," said Crooks. "The magazine has been a cornerstone in
African-American homes for 65 years and I look forward to working
alongside Amy and her team to ensure its place for the next generation."
In his role as creative director for EBONY magazine, Crooks will ensure
that the magazine maintains a distinct visual perspective. He will
oversee the art department, and is responsible for EBONY's overall art,
design and layout concepts. He will be based in Chicago.
Johnson Publishing Company, Inc., a privately held company founded in
1942 by the late John H. Johnson, is the publisher of the iconic
magazines Ebony and Jet with a combined readership of more than 17
million and Fashion Fair Cosmetics serving the beauty needs of women of
color worldwide. Ebony marked its 65th anniversary in 2010. Jet
celebrates its 60th anniversary in 2011. Linda Johnson Rice serves as
Chairman. Desiree Rogers is Chief Executive Officer.
JUST RELEASED New
'Buying Power' report: Black consumers spend as economy grows Details $507
1, 2010) African-American consumers are cautiously increasing their
spending in some key product categories, even as they continue to make
adjustments in a slowly growing economy. The finding comes from the soon
to be issued 16th annual edition of "The Buying Power of Black America"
In 2009, black households spent an estimated $507 billion in 27 product
and services categories. That's an increase of 16.6% over the $435 billion
spent in 2008. African-Americans' total earned income for 2009 is
estimated at $836 billion...