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 Communications
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 Black Stats          
Frequently requested data on African American consumers

Black Buying Power:
  $744 Billion (2006)

Black U.S. Population:
  38.3 million

Top Five Black Cities
  - New York
  - Chicago
  - Detroit
  - Philadelphia
  - Houston

Top Five Black Metros:
  - New York-New Jersey
  - Washington-Baltimore
  - Chicago-Gary
  - Los Angeles
  - Philadelphia

Top Five Expenditures:
 - Housing $121.6 bil.
 - Food $59.2 bil.
 - Cars/Trucks $32.1 bil.
 - Clothing $27.7 bil.
 - Health Care $17.8 bil.

Click here for more stats from "The Buying Power of Black America."
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U.S. Census 
Bureau Data

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Black Cable TV Ratings for Week of Nov. 30 - Dec. 6
Football, Tyler Perry comedies top cable favorites as December begins

(December 9, 2009) As winter begins, black households return indoors to their favorite programs, and for cable that means Monday Night Football and the Tyler Perry Tuesday night comedy block on TBS. The NFL match-up between the New England Patroits and the New Orleans Saints pulled in 3.4 million black viewers. House of Payne and Meet The Browns each attracted more than two million watchers to claim the No.2 and No.3 spots.

TBS remained the week's favorite cable network in black households, with 10.6 million viewers. ESPN followed with 3.4 million for its three Top 25 shows. Nickelodeon attracted 3.1 million for third place.

The total number of viewers watching the Top 25 most popular cable shows, according to Nielsen, was 30.1 million, or three percent fewer than the week before.

Top 25 Cable Shows in Black Households

   Rank | Program | Network | AA Rating | AA Share | Viewers 2+

1

NFL REGULAR SEASON 

ESPN

16.8

24.2

3,420

2

HOUSE OF PAYNE

TBS

11.7

16.9

2,515

3

MEET THE BROWNS

TBS

10.8

15.9

2,389

4

MEET THE BROWNS

TBS

9.6

13.9

2,009

5

HOUSE OF PAYNE

TBS

8.0

11.7

1,536

6

HOUSE OF PAYNE

TBS

7.0

10.4

1,285

7

ICARLY MOVIE: IQUITICARLY

NICK

6.5

10.1

1,495

8

NBA REG SEASON FRI

ESPN

5.9

9.7

1,187

9

WWE ENTERTAINMENT

USA

5.1

7.2

1,108

10

SOUL TRAIN AWARDS

BET

5.1

7.8

1,086

11

WWE ENTERTAINMENT

USA

5.0

7.3

1,121

12

MONK

USA

4.8

7.3

918

13

HOUSE OF PAYNE

TBS

4.7

7.0

868

14

I WANT TO WORK FOR DIDDY2

VH1

4.3

6.2

831

15

BET MOVIE OF THE WEEK

BET

4.2

6.6

819

16

NBA REG SEASON FRI

ESPN

4.2

6.5

860

17

FOR THE LOVE OF RAY J 2

VH1

4.2

5.9

863

18

NBA BASKETBALL

TNT

4.1

6.2

707

19

EVERYBODY HATES CHRIS

NICK

4.0

5.7

802

20

PHINEAS AND FERB

DISNEY

4.0

6.0

780

21

THE GAME

BET

3.9

5.8

728

22

NBA BASKETBALL

TNT

3.8

6.7

673

23

PHINEAS AND FERB

DISNEY

3.8

5.7

697

24

DORA THE EXPLORER

NICK

3.7

5.1

808

25

WHITE COLLAR

USA

3.7

5.5

662

Source: Nielsen Media Research. Ranked by share of audience watching. Based on live and same day viewing. Number of viewers shown in thousands (1,000 = 1 million). Representing more than 13.45 million television households in the U.S., the African-American television audience is the largest minority segment in Nielsen's measurement samples. All times eastern.

Click here for last week's Top 25 cable TV chart


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