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 ORDER THE WORKBOOK!

 
Weren't able to attend the 2009 Marketing to African-Americans with Excellence (MAAX) Summit? Order the workbook which contains hard copies of the presentations made by some of the nation's top experts on Black consumer marketing, including:

Arbitron
Burrell Communications
Carol H. Williams Agency
FUSE Advertising
GlobalHue
Hunter-Miller Group
MEE Productions
Media Economics Group
Nia Enterprises
OwensMorris
 Communications
Salon Sense Magazine Sanders\Wingo
Target Market News
The MasterMind Group
The Media Audit
The Nielsen Company
U.S. Census Bureau
UniWorld Group
...and more


Click here to order
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 Black Stats          
Frequently requested data on African American consumers

Black Buying Power:
  $744 Billion (2006)

Black U.S. Population:
  38.3 million

Top Five Black Cities
  - New York
  - Chicago
  - Detroit
  - Philadelphia
  - Houston

Top Five Black Metros:
  - New York-New Jersey
  - Washington-Baltimore
  - Chicago-Gary
  - Los Angeles
  - Philadelphia

Top Five Expenditures:
 - Housing $121.6 bil.
 - Food $59.2 bil.
 - Cars/Trucks $32.1 bil.
 - Clothing $27.7 bil.
 - Health Care $17.8 bil.

Click here for more stats from "The Buying Power of Black America."
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Get quick access to key
U.S. Census 
Bureau Data

Click here to go to African-American Census Bureau data

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Vibe Magazine returns Dec. 15th with dual covers of Chris Brown and Drake

(December 8, 2009) Vibe Lifestyle Network, parent company of Vibe Magazine and Vibe.com, announced the inaugural "Resurrection Issue" will feature two different covers: controversial R&B singer Chris Brown and up-and-coming triple threat singer/rapper/actor Drake. In the last six weeks Vibe has expanded its content mix, improved its paper, increased its size, re-designed the book and re-launched Vibe.com.

"The Resurrection Issue of Vibe is about recreating and redefining hip-hop culture. We can reset the tables, embrace how far culture has come and most importantly, take it to the next level," said Vibe Lifestyle Network Co-CEO and Chief Creative Officer Brett Wright. "Chris Brown and Drake represent the next generation and both have insights to share regarding their respective futures," commented Jermaine Hall, Vibe"s Editor-in-Chief.

"The Passion of Chris" allows fallen R&B idol Chris Brown the chance to discuss his side of the very public altercation with ex-girlfriend Rihanna, his upcoming album and his plans to reclaim his place on top of the music industry.

"Rookie of the Year" is a comprehensive interview with Canadian singer/rapper/actor Drake. Discovered by soon-to-be-jailed rapper Lil Wayne, Drake explores the pressures of putting together 2010"s most highly anticipated release.

"Vibe was an iconic publication that was always the first to spotlight new artists and music they believed in," said Drake. "To be part of the new regime is a true honor."

The issue also takes Vibe back to its roots in investigative reporting with "Death of a Salesman," a look into the 2008 suicide of Island Def Jam Executive Vice President Shakir Stewart. The issue also contains a fashion shoot with model Amber Rose.

Charter advertisers include Nissan, US Census, State Farm, Sean John, Def Jam, Rocawear, Argyle Culture, Pepsi, Luster, Cadillac, Toyota, The Racktrap and Lugz.

VIBE Lifestyle Network is the parent company of VIBE Magazine and VIBE.COM and is the premier destination for the hip-hop generation. VIBE Lifestyle Network is a vertical content and advertising network which represents over 25 websites reaching over 19 million unique users per month. The new VIBE.com and VIBE Lifestyle Network are the premier destinations for urban music, entertainment, culture and lifestyle for the aspirational 18-34 year old.


Go to Target Market News homepage

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