Weren't able to attend the 2009 Marketing to African-Americans with
Excellence (MAAX) Summit? Order the workbook which contains hard
copies of the presentations made by some of the nation's top experts on
Black consumer marketing, including:
Carol H. Williams Agency
Media Economics Group
Salon Sense Magazine Sanders\Wingo
Target Market News
The MasterMind Group
The Media Audit
The Nielsen Company
U.S. Census Bureau
2009 by Target Market News Inc. All rights reserved
228 S. Wabash Ave.
Chicago, IL 60604
Black Caucus of State Legislators partner on broadband adoption
(December 7, 2009) The Comcast Foundation announced today that it has
made a $50,000 grant to the National Black Caucus of State Legislators (NBCSL)
to form the "NBCSL/Comcast Broadband Legislative Fellowship" in order to
increase efforts to conduct research and develop solutions regarding
broadband adoption among African Americans.
According to the Pew Internet & American Life Project's 2009 "Home
Broadband Adoption" study and the "Broadband Imperatives for African
Americans" report spearheaded by NBCSL and the Joint Center for
Political and Economic Studies, there is a disproportionate rate of
broadband accessibility and adoption among African American communities.
The newly formed Fellowship between Comcast and NBCSL will provide
support for two graduate level public policy fellows to develop public
policy recommendations to increase broadband adoption and use by African
Americans. The recommendations developed by the Fellowship will further
direct the efforts of NBCSL in authoring recommendations to Congress and
the Federal Communications Commission (FCC) as they develop national and
local solutions to alleviate disparities in broadband access, adoption,
Comcast Executive Vice President David L. Cohen presented the Comcast
Foundation's financial contribution to NBCSL President Calvin Smyre,
creating the Fellowship during NBCSL's "Joint Minority Legislative
Broadband Summit" in Fort Lauderdale, Florida, on December 5, 2009.
"There's no reason why America can't become the most connected nation on
earth, but to do so it will take hard work and leadership," said Cohen.
"Comcast is proud to partner with NBCSL to continue progress toward a
connected America that includes all of its communities."
"This is where scholarship and public policy converge to ensure that
NBCSL does its part to eradicate the digital divide and provide all
Americans with the benefits of broadband," said NBCSL President and
Georgia State Representative Calvin Smyre. NBCSL has been a progressive
leader in addressing economic, social and political issues that face
Americans -- particularly African Americans. Healthcare, juvenile
justice, education and international trade are among the policies that
NBCSL will address at the state, local and federal levels. Comcast's
partnership with the NBCSL further enables Comcast to create
opportunities and empower the communities it serves.
Comcast powers dreams in the communities it serves by providing access
to innovative technology, volunteering time, giving financial support
and partnering with organizations to make communities stronger. Its new
endeavor with NBCSL further solidifies that commitment. The company
focuses its community investment initiatives on building tomorrow's
leaders, promoting community service and expanding digital literacy.
Since 2001, Comcast has provided $1.4 billion in cash and in-kind
support to national and local non-profit organizations in 39 states and
Washington D.C. The company has made a $1.2 million commitment to
sponsor the One Economy Corporation's Digital Connectors program for
three years, beginning in 2009.