HOME  |   STATS  |   PUBLICATIONS  | REGISTER  | ADVERTISE   CONTACT US  |  SEARCH  


 ORDER THE WORKBOOK!

 
Weren't able to attend the 2009 Marketing to African-Americans with Excellence (MAAX) Summit? Order the workbook which contains hard copies of the presentations made by some of the nation's top experts on Black consumer marketing, including:

Arbitron
Burrell Communications
Carol H. Williams Agency
FUSE Advertising
GlobalHue
Hunter-Miller Group
MEE Productions
Media Economics Group
Nia Enterprises
OwensMorris
 Communications
Salon Sense Magazine Sanders\Wingo
Target Market News
The MasterMind Group
The Media Audit
The Nielsen Company
U.S. Census Bureau
UniWorld Group
...and more


Click here to order
_________________


 Departments        
Advertising & PR News
Marketing News
TV & Cable News
Radio News
Magazine News
Newspaper News
Internet News

Retailing News
Consumer Research

Expenditure Data
People in the News
Industry News
Company Bios and
  Background


 Register Here       
STAY IN-THE-KNOW!
Are you getting the latest industry news when it happens via e-mail
?



Click here for free delivery of the Target Market News Bulletin
You'll receive news of breaking stories, exclusives, updates and headlines on the latest developments in African American marketing and media

 Black Stats          
Frequently requested data on African American consumers

Black Buying Power:
  $744 Billion (2006)

Black U.S. Population:
  38.3 million

Top Five Black Cities
  - New York
  - Chicago
  - Detroit
  - Philadelphia
  - Houston

Top Five Black Metros:
  - New York-New Jersey
  - Washington-Baltimore
  - Chicago-Gary
  - Los Angeles
  - Philadelphia

Top Five Expenditures:
 - Housing $121.6 bil.
 - Food $59.2 bil.
 - Cars/Trucks $32.1 bil.
 - Clothing $27.7 bil.
 - Health Care $17.8 bil.

Click here for more stats from "The Buying Power of Black America."
______________________
Get quick access to key
U.S. Census 
Bureau Data

Click here to go to African-American Census Bureau data

_____________________


Copyright
(c) 2009 by
Target Market News Inc.

All rights reserved
Business address:
228 S. Wabash Ave.
Suite 210
Chicago, IL 60604
t.  312-408-1881 
info@targetmarketnews.com
 

Black TV Ratings for Week of Nov. 30 - Dec. 6
Football dominates the Top 25 chart; CBS remains most watched network

(December 8, 2009) The first week of December was uneventful -- meaning black households' TV viewing habits were uninterrupted by any must-see specials -- and the usual suspects attracted their usual audiences. Sunday Night Football on NBC and The OT on Fox were the only offerings drawing more than two million black viewers on the Top 25.

CBS easily maintained its supremacy over the Top 25 as the week's most watched network. It pulled in 14.4 million watchers for 12 of its shows. ABC was second with 9.1 million for seven shows. Fox squeaked pass NBC into third with 5.4 million for three shows.

The total number of viewers watching the Top 25 favorite shows in black households, as cited by Nielsen, was 34.2 million. That's nine percent fewer than watched the previous week.

Top 25 Broadcast Shows in Black Households

 Rank | Program | Network | % AA Homes | No. of AA Viewers 2+

1

NBC SUN. NIGHT FOOTBALL

NBC

13.4

6.9

2,571

2

THE OT

FOX

12.7

6.6

2,486

3

BCS SELECT SHOW

FOX

8.4

4.2

1,574

4

NCIS 9P SPECIAL

CBS

8.1

3.6

1,354

5

SUNDAY NIGHT NFL PRE-KICK

NBC

7.9

4.0

1,494

6

PRIVATE PRACTICE

ABC

7.8

3.7

1,384

7

DESPERATE HOUSEWIVES

ABC

7.7

4.1

1,529

8

60 MINUTES

CBS

7.7

3.6

1,332

9

BIG 12 CHAMPIONSHIP

ABC

7.1

3.8

1,436

10

AMAZING RACE 15

CBS

7.0

3.5

1,317

11

CRIMINAL MINDS 10PM-SP

CBS

7.0

3.3

1,228

12

VICTORIA'S SECRET FASHION

CBS

6.8

3.3

1,220

13

EXTREME MAKEOVER:HM ED-8P

ABC

6.7

3.5

1,319

14

GRAMMY NOMINATION CONCERT

CBS

6.7

3.6

1,334

15

BROTHERS & SISTERS

ABC

6.6

3.3

1,223

16

20/20-FRI

ABC

6.5

3.1

1,166

17

CBS NEWS SP REPORT: ADDR ANALYS

CBS

6.5

3.2

1,185

18

FAMILY GUY

FOX

6.4

3.8

1,412

19

CSI: MIAMI

CBS

6.3

3.0

1,119

20

FLASHFORWARD

ABC

6.1

2.9

1,083

21

FOOTBALL NT AMERICA PT 3

NBC

5.8

2.8

1,066

22

RUDOLPH RED-NOSE REINDEER

CBS

5.8

3.7

1,396

23

COLD CASE

CBS

5.7

2.6

972

24

NCIS: LOS ANGELES-SUN SP

CBS

5.6

2.8

1,051

25

THE MENTALIST

CBS

5.6

2.6

963

Source: Nielsen Media Research. Number of viewers ages 2+ shown in thousands (1,000 = 1 million). Rankings are based on share of black households. Representing more than 13.45 million television households in the U.S., the African-American television audience is the largest minority segment in Nielsen measurement samples. All times eastern.

Click here for last week's Top 25 TV chart


Go to Target Market News homepage


 







_________________________________________________________________________________________