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 Black Stats  
Frequently requested data on African American consumers

Black Buying Power:
 $836 Billion (2010)

Black U.S. Population:
 41.1 million

Top Five Black Cities
 - New York
 - Chicago
 - Detroit
 - Philadelphia
 - Houston

Top Five Black Metros:
 - New York-New Jersey
 - Washington-Baltimore
 - Chicago-Gary
 - Los Angeles
 - Philadelphia

Top Five Expenditures:
 - Housing $203.8 bil.
 - Food $65.2 bil.
 - Cars/Trucks $29.1 bil.
 - Clothing $29.3 bil.
 - Health Care $23.6 bil.
uick access to key stats
U.S. Census 
Bureau Data

Click here to go to African-American Census Bureau data


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GoBlackbook.com combines needs of black professionals with social networking

(December 6, 2010) A new Website has been launched designed to introduce African-American business professionals to each other and to the benefits of social networking. GoBlackbook.com is not comparing itself to Facebook or LinkedIn. James Parker, founder and CEO of the Chicago-based tech start-up said that "African-American professionals and entrepreneurs like the idea of a networking site designed with them in mind."

GoBlackbook.com or the "Blackbook" takes social media to the next level by designing a site that has a "some of this" and a "some of that" approach for its members and great ad positioning for advertisers. It apparently is drawing attention. In less than three weeks since its debut, the site says it has signed up nearly 50,000 members.

Blackbook also includes a nearly 100% click thru Home Page that gives its members access to site news and blogs, upcoming features, newest members, and of course, ads. Mr. Parker notes, "We created the Home Page because we realized that people like news and want to know what other professionals are joining. And after further research, we found they don't mind large banner ads either."

Mr. Parker said his strategy for creating ad-friendly environment is supported by research. A recent study featured at BizReport.com showed "90% of participants noticed these ad formats within 10 seconds of arriving on a website," and that the 'ads weren't deemed intrusive." "People are simply used to it," Parker said.

For further information about Blackbook, visit www.goblackbook.com or call (312) 623-2176.

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Universal Pictures names Talitha Watkins, Fabian Castro VP Multicultural Marketing

Diverse: Issues In Higher Education magazine launches Websites

Minority, civil rights groups back Rep. Rush for top Dem on subcommittee

Future growth in the digital population expected to come from minorities

Black TV Ratings for Week of November 8 - 14 'Detroit 1-8-7' gives ABC most watch network title but is still being canceled

Black Cable TV Ratings for Week of Nov. 8 - 14 Cable viewing among black households continues to show strong growth

Columbia College president issues statement on purchase of JPC building

Johnson Publishing Co. to sell its iconic headquarters to Columbia College

Johnson Publishing Co. names Judene Walden Vice President of Integrated Sales

Wells Fargo, Rainbow PUSH launch financial education program

Click here for more recent news stories and our news archive


New 'Buying Power' report: Black consumers spend as economy grows
Details $507 billion in expenditures

(November 1, 2010) African-American consumers are cautiously increasing their spending in some key product categories, even as they continue to make adjustments in a slowly growing economy. The finding comes from the soon to be issued 16th annual edition of "The Buying Power of Black America" report.

In 2009, black households spent an estimated $507 billion in 27 product and services categories. That's an increase of 16.6% over the $435 billion spent in 2008. African-Americans' total earned income for 2009 is estimated at $836 billion...

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