Black Stats Frequently requested
data on African American consumers
Black Buying Power:
$836 Billion (2010)
Black U.S. Population:
Top Five Black Cities
- New York
Top Five Black Metros:
- New York-New Jersey
- Los Angeles
Top Five Expenditures:
- Housing $203.8 bil.
- Food $65.2 bil.
- Cars/Trucks $29.1 bil.
- Clothing $29.3 bil.
- Health Care $23.6 bil. ______________________
Quick access to key stats
Click here to go to African-American Census Bureau
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GoBlackbook.com combines needs of black professionals with social
(December 6, 2010) A new Website has been launched designed to introduce
African-American business professionals to each other and to the
benefits of social networking. GoBlackbook.com is not comparing itself
to Facebook or LinkedIn. James Parker, founder and CEO of the
Chicago-based tech start-up said that "African-American professionals
and entrepreneurs like the idea of a networking site designed with them
GoBlackbook.com or the "Blackbook" takes social media to the next level
by designing a site that has a "some of this" and a "some of that"
approach for its members and great ad positioning for advertisers. It
apparently is drawing attention. In less than three weeks since its
debut, the site says it has signed up nearly 50,000 members.
Blackbook also includes a nearly 100% click thru Home Page that gives
its members access to site news and blogs, upcoming features, newest
members, and of course, ads. Mr. Parker notes, "We created the Home Page
because we realized that people like news and want to know what other
professionals are joining. And after further research, we found they
don't mind large banner ads either."
Mr. Parker said his strategy for creating ad-friendly environment is
supported by research. A recent study featured at BizReport.com showed
"90% of participants noticed these ad formats within 10 seconds of
arriving on a website," and that the 'ads weren't deemed intrusive."
"People are simply used to it," Parker said.
JUST RELEASED New
'Buying Power' report: Black consumers spend as economy grows Details $507
1, 2010) African-American consumers are cautiously increasing their
spending in some key product categories, even as they continue to make
adjustments in a slowly growing economy. The finding comes from the soon
to be issued 16th annual edition of "The Buying Power of Black America"
In 2009, black households spent an estimated $507 billion in 27 product
and services categories. That's an increase of 16.6% over the $435 billion
spent in 2008. African-Americans' total earned income for 2009 is
estimated at $836 billion...