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 Black Stats  
Frequently requested data on African American consumers

Black Buying Power:
 $836 Billion (2010)

Black U.S. Population:
 41.1 million

Top Five Black Cities
 - New York
 - Chicago
 - Detroit
 - Philadelphia
 - Houston

Top Five Black Metros:
 - New York-New Jersey
 - Washington-Baltimore
 - Chicago-Gary
 - Los Angeles
 - Philadelphia

Top Five Expenditures:
 - Housing $203.8 bil.
 - Food $65.2 bil.
 - Cars/Trucks $29.1 bil.
 - Clothing $29.3 bil.
 - Health Care $23.6 bil.
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U.S. Census 
Bureau Data

Click here to go to African-American Census Bureau data

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IMAGES USA selected as African-American advertising agency for KFC

(December 7, 2010) Atlanta-based multicultural marketing agency IMAGES USA has announced the addition of KFC, the world's most popular chicken restaurant chain, to its roster of brand partnerships. IMAGES USA will work with KFC to elevate the awareness of their primary African-American marketing effort, KFC Pride 360°.

"IMAGES USA proved to have a true understanding of the KFC brand and impressed us with their creative social media and marketing strategies," said Laurie Schalow, Senior Marketing Director, KFC. "We see them as a key partner to developing our initiatives and increasing awareness of KFC Pride 360° within the African-American community."

"We're so pleased to welcome KFC to the IMAGES family," says IMAGES USA CEO and founder, Bob McNeil (pictured). "We look forward to the opportunity to get to know their brand and offer them solutions to help engage African-American consumers."

IMAGES USA is a leading full-service multicultural marketing communications agency headquartered in Atlanta, Georgia. Founded in 1989 by Robert (Bob) McNeil, IMAGES offers marketing expertise to clients wanting to reach, motivate and influence African-American, Hispanic and Asian consumers.

The agency's client roster includes Amtrak, Choice Hotels, Sara Lee, AARP, Glory Foods, International Speedway Corporation, Brown-Forman, Operation HOPE, and Scientific Games. The agency currently ranks No. 5 on Advertising Age's list of Top African American advertising agencies, No. 20 on Top Hispanic advertising agencies, and No. 286 on Top U.S. advertising agencies and has won over 100 creative honors. For more information on IMAGES USA, including award-winning work and recognitions, visit www.imagesusa.net, www.multiculturalmarketing.com. Also follow IMAGES USA on Twitter.

KFC Corporation, based in Louisville, KY, is the world's most popular chicken restaurant chain specializing in Original Recipe, Extra Crispy™, Kentucky Grilled Chicken and Crispy Strips with home-style sides, Honey BBQ Wings, and freshly made chicken sandwiches including the Double Down™ and the Doublicious™. There are more than 15,000 KFC outlets in 109 countries and territories around the world serving some 12 million customers each day. KFC Corporation is a subsidiary of Yum! Brands, Inc., Louisville, Ky. (NYSE: YUM.) For more information, visit www.kfc.com. Follow KFC on Facebook and Twitter. 

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 JUST RELEASED
New "Buying Power" report: Black consumers spend as economy grows
Details $507 billion in expenditures

(November 1, 2010) African-American consumers are cautiously increasing their spending in some key product categories, even as they continue to make adjustments in a slowly growing economy. The finding comes from the soon to be issued 16th annual edition of "The Buying Power of Black America" report.

In 2009, black households spent an estimated $507 billion in 27 product and services categories. That"s an increase of 16.6% over the $435 billion spent in 2008. African-Americans" total earned income for 2009 is estimated at $836 billion...

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