Black Stats Frequently requested
data on African American consumers
Black Buying Power:
$836 Billion (2010)
Black U.S. Population:
Top Five Black Cities
- New York
Top Five Black Metros:
- New York-New Jersey
- Los Angeles
Top Five Expenditures:
- Housing $203.8 bil.
- Food $65.2 bil.
- Cars/Trucks $29.1 bil.
- Clothing $29.3 bil.
- Health Care $23.6 bil. ______________________
Quick access to key stats
Click here to go to African-American Census Bureau
2010 by Target Market News Inc. All rights reserved
228 S. Wabash Ave.
Chicago, IL 60604
USA selected as African-American advertising agency for KFC
2010) Atlanta-based multicultural marketing agency IMAGES USA has
announced the addition of KFC, the world's most popular chicken
restaurant chain, to its roster of brand partnerships. IMAGES USA will
work with KFC to elevate the awareness of their primary African-American
marketing effort, KFC Pride 360°.
"IMAGES USA proved to have a true understanding of the KFC brand and
impressed us with their creative social media and marketing strategies,"
said Laurie Schalow, Senior Marketing Director, KFC. "We see them as a
key partner to developing our initiatives and increasing awareness of
KFC Pride 360° within the African-American community."
"We're so pleased to welcome KFC to the IMAGES family," says IMAGES USA
CEO and founder, Bob McNeil (pictured). "We look forward to the
opportunity to get to know their brand and offer them solutions to help
engage African-American consumers."
IMAGES USA is a leading full-service multicultural marketing
communications agency headquartered in Atlanta, Georgia. Founded in 1989
by Robert (Bob) McNeil, IMAGES offers marketing expertise to clients
wanting to reach, motivate and influence African-American, Hispanic and
The agency's client roster includes Amtrak, Choice Hotels, Sara Lee,
AARP, Glory Foods, International Speedway Corporation, Brown-Forman,
Operation HOPE, and Scientific Games. The agency currently ranks No. 5
on Advertising Age's list of Top African American advertising agencies,
No. 20 on Top Hispanic advertising agencies, and No. 286 on Top U.S.
advertising agencies and has won over 100 creative honors. For more
information on IMAGES USA, including award-winning work and
recognitions, visit www.imagesusa.net,
www.multiculturalmarketing.com. Also follow IMAGES USA on Twitter.
KFC Corporation, based in Louisville, KY, is the world's most popular
chicken restaurant chain specializing in Original Recipe, Extra Crispy™,
Kentucky Grilled Chicken and Crispy Strips with home-style sides, Honey
BBQ Wings, and freshly made chicken sandwiches including the Double
Down™ and the Doublicious™. There are more than 15,000 KFC outlets in
109 countries and territories around the world serving some 12 million
customers each day. KFC Corporation is a subsidiary of Yum! Brands,
Inc., Louisville, Ky. (NYSE: YUM.) For more information, visit
www.kfc.com. Follow KFC on Facebook and
JUST RELEASED New
"Buying Power" report: Black consumers spend as economy grows Details $507
1, 2010) African-American consumers are cautiously increasing their
spending in some key product categories, even as they continue to make
adjustments in a slowly growing economy. The finding comes from the soon
to be issued 16th annual edition of "The Buying Power of Black America"
In 2009, black households spent an estimated $507 billion in 27 product
and services categories. That"s an increase of 16.6% over the $435 billion
spent in 2008. African-Americans" total earned income for 2009 is
estimated at $836 billion...