ORDER YOURS TODAY! "A Must-Read
For Marketing
Professionals" Introducing
a new trade magazine for the new opportunities in African-American
marketing and media.
Copyright (c)
2008 by Target Market News Inc. All rights reserved
Business address:
228 S. Wabash Ave.
Suite 210
Chicago, IL 60604
t. 312-408-1881
f. 312-408-1867
info@targetmarketnews.com
NABJ: Don't let
newsroom layoffs push diversity efforts out the door
(December 5, 2008) The National Association of Black Journalists (NABJ)
is calling on the industry to keep diversity in the forefront of
cost-cutting decisions made this week at Gannett Co., one of the
country's largest media operations. Diversity is an essential component
of success that companies and communities can't afford to lose.
Despite the seemingly unending layoffs and buyouts in American
newsrooms, this week's dismissals at Gannett Co. mark an especially
crippling blow to journalism.
"Publishers still need to serve the diverse communities which support
their newspapers and magazines by purchasing these media products and
shopping with their advertisers," said NABJ President Barbara Ciara.
"Plain and simple: diversity in the newsroom is good for business."
According to Gannett, more than 2,000 positions will be cut across the
company's 85 daily papers. This follows consolidations that nixed about
100 newspaper managers this fall and another 1,000 Gannett jobs through
layoffs, attrition and buyouts. Hundreds of these employees are
journalists.
Amazingly, in 2008 alone, an estimated 14,000 people have lost their
jobs at newspapers through buyouts and layoffs. There are predictions
that by 2010, several cities may be without a daily newspaper.
"The entire industry is facing perilous times," NABJ Vice President of
Print Ernie Suggs said. "With all of our efforts, this print crisis can
also be addressed in a way that preserves the integrity and diversity of
our great newspapers."
We know that newspapers are making money – just not the astronomical
profits of the 1990s. NABJ is reminding media companies of their sacred
trust, which is more than the bottom line. Never forget that media
companies provide a public service.
Journalists are the very people who create the products that readers
want to buy.
Journalists are doing their jobs. They are working smarter and doing
more with fewer colleagues and resources.
NABJ implores newsroom leaders to create and maintain staffs that
reflect the nation's great diversity. In 2007, there were 300 fewer
journalists of color in newsrooms than the year before, according to the
American Society of Newspaper Editors (ASNE). Sadly, this slide comes at
the time when the industry's newspapers pledged to achieve parity with
the communities they serve.
"This company had mainstreaming, diversity and inclusiveness on its
radar screen long before [they] became fashionable," said Gannett Senior
Vice President of News Phil Currie in a 2002 statement. "Looking at
diversity in our coverage and in our newsrooms is one of the key issues
examined by our Task Force on Newsroom Recruiting, Retention and
Diversity." NABJ asks that this committee and others like it review
Gannett's diversity numbers after the conclusion of the most recent
cuts.
NABJ is willing to do our part. This organization is available to aid
the industry in any way we can to recruit and retain black journalists.
We must all work to reverse this disturbing trend.
The question is: Will Gannett and other industry leaders continue their
commitment to diversity in difficult economic times?
An advocacy group established in 1975 in Washington, D.C., NABJ is
the largest organization of journalists of color in the nation, with
more than 4,100 members, providing educational, career development and
support to black journalists worldwide.
Review Presentations From: Arbitron
GlobalHue
Hunter-Miller Group
Nia Enterprises
Radio One
R. L. Polk
Starcom MediaVest
U.S. Census Bureau
Yankelovich
...and others!
The
African-American
Book Publishing Authority Now
in its ninth year of publication, Black Issues Book Review is the
only nationally distributed magazine devoted exclusively to covering the
latest news and reviews on black books. BIBR also provides
up-to-date news on forthcoming author signings, book fairs and book
clubs.
Want this issue? Get it with your new
subscription.
Click Here
A TARGET MARKET
NEWS PUBLICATION
_________________________