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 Black Stats          
Frequently requested data on African American consumers

Black Buying Power:
  $679 Billion (2004)

Black U.S. Population:
  38.3 million

Top Five Black Cities
  - New York
  - Chicago
  - Detroit
  - Philadelphia
  - Houston

Top Five Black Metros:
  - New York-New Jersey
  - Washington-Baltimore
  - Chicago-Gary
  - Los Angeles
  - Philadelphia

Top Five Expenditures:
 - Housing 110.2 bil.
 - Food 53.8 bil.
 - Cars/Trucks 28.7 bil.
 - Clothing 22.0 bil.
 - Health Care 17.9 bil.

Click here for more stats from "The Buying Power of Black America."
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Bureau Data

Click here to go to African-American Census Bureau data

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Burrell announces newly hired staff members throughout agency

(December 5, 2005) Chicago-based Burrell Communications has announced a number of newly hired and promoted staffers throughout the agency. These appointments come in the wake of new accounts, such as NitroMed and Allstate, and growth in others such as Verizon and McDonalds.

Daniel Berkal has been hired as the Account Planner on the McDonalds and Allstate accounts. He was most recently the Director of Marketing for the "Gunther Von Hagen's Body Worlds" exhibition in Toronto, Canada. 

Michael Tresvant has joined Burrell as an Associate Media Director. He previously worked at GM Planworks as a media supervisor.

Winston Cheung has been named by Burrell Communications as an Art Director. He previously worked at Euro RSCG Tatham Partners as an Art Director.

Nashonna Griffin has been hired as a Senior Account Executive on the Verizon account. She had previously been an Account Executive at A. Eicoff.

Sayetta Redmond-Reid has been appointed Senior Account Executive on the Verizon account. She is a former Account Executive for Court TV Chicago.

Kamal Collins has been appointed Junior Art Director. He is a Miami AdSchool graduate.

Chernese Matthews has been hired as an Account Coordinator. She was previously an Executive Assistant at Virchow, Krause and Company.

Dawn Jackson Hicks has been hired as a Client Business Manager. She was previously a Client Accounting and Operations Coordinator at Campbell Mithun.

Peter Dusenberry has been hired as a Senior Copywriter. He was previously a Copywriter at Halia Partners.

Angelique Smith has been hired as an Assistant Account Executive on the Verizon account. She was previously an Account Executive at Euro RSCGImpact.

Jamila Carrington Smith has been hired as an Account Director on the Procter and Gamble account. She was previously an Account Director at Integrated Marketing Services.

Darrell Copeland Graham has been hired as a Talent Payment Manager. She was previously a Broadcast Business Manager at Ogilvy and Mather.


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 12th Annual Edition Available 

Latest 'Buying Power' report shows black consumers spending more on home life

As the American economy continues to move sluggishly, African-American households are curtailing their spending in many categories, including food, clothing and basic household items, while investing more in home repair, home entertainment and consumer electronics. Although they are trimming back, black consumers are still spending more than their white counterparts on most of these products.

According to the newest edition of “The Buying Power of Black America” report, African-American households are tightening their belts when it comes to dining out, expanding their wardrobes, and leisure activities out of the home. At the same time, they are increasing their spending on home repairs and remodeling, audio and...
Story and statistics continued

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