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Black TV Ratings for Week of November 23 - 29 Football
and 'Dancing' cap the Top 25 chart; CBS continues its dominance (December
3, 2009) Thanksgiving week found black households comfortable with their
usual preferences in TV watching. NBC and the NFL claimed the No.1 and 3
positions with the game between Pittsburgh and Baltimore. ABC took
second and fourth with Dancing with the Stars.
CBS held on to it crown as the week’s most watched broadcast network in
black households. It attracted 21.2 million viewers for its nine shows
on the Top 25. ABC followed with 10.6 million watchers for seven
programs. NBC was third with 8.8 million tuning in six programs.
The total number of viewers watching the Top 25 was unaffected by the
holiday, with 37.8 million tuning in, according to Nielsen data --
identical to the previous week’s total.
Top 25
Broadcast Shows in Black Households
Rank | Program | Network | % AA Homes | No.
of AA Viewers 2+
1
NBC SUNDAY
NIGHT FOOTBALL
NBC
14.5
2,801
2
DANCING
W/STARS RESULTS
ABC
11.4
2,208
3
SUNDAY
NIGHT NFL PRE-KICK
NBC
10.6
1,959
4
DANCING
WITH THE STARS
ABC
10.4
1,866
5
THE OT
FOX
9.9
1,757
6
CSI: MIAMI
CBS
9.4
1,650
7
NCIS: LOS
ANGELES
CBS
9.4
1,701
8
NCIS
CBS
8.3
1,506
9
THE GOOD
WIFE
CBS
8.3
1,459
10
BEYONCE: I
AM YOURS
ABC
8.1
1,767
11
CSI: NY
CBS
7.7
1,324
12
V
ABC
7.6
1,457
13
CLEVELAND
FOX
7.5
1,734
14
FIND MY
FAMILY
ABC
7.4
1,386
15
FOOTBALL
NT AMERICA PT 3
NBC
7.3
1,304
16
FAMILY GUY
FOX
7.3
1,661
17
60 MINUTES
CBS
7.1
1,247
18
CRIMINAL
MINDS
CBS
7.1
1,310
19
SIMPSONS
FOX
6.8
1,406
20
AMERICAN
DAD
FOX
6.2
1,376
21
AMAZING
RACE 15
CBS
5.9
1,096
22
THE
MENTALIST-THANKS SP
CBS
5.3
987
23
CASTLE
ABC
5.1
950
24
DESPERATE
HOUSEWIVES
ABC
5.1
1,034
25
HOUSE
FOX
4.8
907
Source: Nielsen Media
Research. Number of viewers ages 2+ shown in thousands (1,000 = 1
million). Rankings are based on share of black households. Representing
more than 13.45 million television households in the U.S., the
African-American television audience is the largest minority segment in
Nielsen measurement samples. All times eastern.
Click here for last week's Top 25 TV chart
