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Black Cable TV Ratings for Week of Nov. 23 -29
Soul Train Awards gives BET No.1 cable show and network of the week (December
3, 2009) Black Entertainment Television's highly touted revival of the
Soul Train Music Awards netted the channel its highest fourth quarter
rating ever. The four million viewers that tuned in (3.86 million of
which were black) helped BET beat out the perennial favorites on TBS and
Monday Night Football.
BET rode its awards special to the title of the week's most watched
cable network in black households. It posted a total of 9.3 million
viewers for six programs. TBS followed with 8.6 million viewers for six
shows. USA also had six shows on the Top 25 that attracted 3.6 million
watchers.
The total number of viewers watching the Top 25 during the last week of
November, according to Nielsen, was up 8.5 percent to 31.1. million.
Top 25
Cable Shows in Black Households
Rank | Program | Network | AA Rating | AA
Share | Viewers 2+
1
SOUL TRAIN
AWARDS
BET
17.2
24.0
3,862
2
NFL
REGULAR SEASON
ESPN
11.7
17.1
2,289
3
MEET THE
BROWNS
TBS
9.6
15.5
2,071
4
HOUSE OF
PAYNE
TBS
9.4
15.1
1,997
5
SOUL TRAIN
RED CARPET
BET
9.2
13.1
1,884
6
MEET THE
BROWNS
TBS
8.0
12.6
1,621
7
HOUSE OF
PAYNE
TBS
6.3
10.1
1,245
8
THE GAME
BET
6.2
10.3
1,162
9
WWE
ENTERTAINMENT
USA
6.1
8.8
1,433
10
WWE
ENTERTAINMENT
USA
5.9
8.6
1,275
11
BET MOVIE
OF THE WEEK
BET
5.8
9.5
994
12
HOUSE OF
PAYNE
TBS
5.1
8.2
1,002
13
FOR THE
LOVE OF RAY J 2
VH1
5.0
7.2
850
14
I WANT TO
WORK FOR DIDDY2
VH1
4.4
6.4
873
15
ICARLY
NICK
4.4
7.4
911
16
WWE
ENTERTAINMENT
USA
4.1
6.1
945
17
COLL
FTBALL-THUR NIGHT
ESPN
3.7
6.7
760
18
SPONGEBOB
NICK
3.6
6.0
785
19
TINKER
BELL & THE LOST TR
DISNEY
3.6
5.0
800
20
HOUSE OF
PAYNE
TBS
3.6
5.9
709
21
MONICA:
STILL STANDING
BET
3.5
5.3
759
22
BET MOVIE
OF THE WEEK
BET
3.5
5.3
737
23
MERRY XMAS
DRAKE AND JOSH
NICK
3.5
4.8
738
24
BIG TIME
RUSH
NICK
3.4
5.6
762
25
NBA
BASKETBALL
TNT
3.4
6.2
735
Source: Nielsen Media
Research. Ranked by share of audience watching. Based on live and same
day viewing. Number of viewers shown in thousands (1,000 = 1 million).
Representing more than 13.45 million television households in the U.S.,
the African-American television audience is the largest minority segment
in Nielsen's measurement samples. All times eastern.
