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Media Economics Group
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OwensMorris
 Communications
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 Black Stats          
Frequently requested data on African American consumers

Black Buying Power:
  $744 Billion (2006)

Black U.S. Population:
  38.3 million

Top Five Black Cities
  - New York
  - Chicago
  - Detroit
  - Philadelphia
  - Houston

Top Five Black Metros:
  - New York-New Jersey
  - Washington-Baltimore
  - Chicago-Gary
  - Los Angeles
  - Philadelphia

Top Five Expenditures:
 - Housing $121.6 bil.
 - Food $59.2 bil.
 - Cars/Trucks $32.1 bil.
 - Clothing $27.7 bil.
 - Health Care $17.8 bil.

Click here for more stats from "The Buying Power of Black America."
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U.S. Census 
Bureau Data

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Black Cable TV Ratings for Week of Nov. 23 -29
Soul Train Awards gives BET No.1 cable show and network of the week

(December 3, 2009) Black Entertainment Television's highly touted revival of the Soul Train Music Awards netted the channel its highest fourth quarter rating ever. The four million viewers that tuned in (3.86 million of which were black) helped BET beat out the perennial favorites on TBS and Monday Night Football.

BET rode its awards special to the title of the week's most watched cable network in black households. It posted a total of 9.3 million viewers for six programs. TBS followed with 8.6 million viewers for six shows. USA also had six shows on the Top 25 that attracted 3.6 million watchers.

The total number of viewers watching the Top 25 during the last week of November, according to Nielsen, was up 8.5 percent to 31.1. million.

Top 25 Cable Shows in Black Households

   Rank | Program | Network | AA Rating | AA Share | Viewers 2+
 

1

SOUL TRAIN AWARDS

BET

17.2

24.0

3,862

2

NFL REGULAR SEASON

ESPN

11.7

17.1

2,289

3

MEET THE BROWNS

TBS

9.6

15.5

2,071

4

HOUSE OF PAYNE

TBS

9.4

15.1

1,997

5

SOUL TRAIN RED CARPET

BET

9.2

13.1

1,884

6

MEET THE BROWNS

TBS

8.0

12.6

1,621

7

HOUSE OF PAYNE

TBS

6.3

10.1

1,245

8

THE GAME

BET

6.2

10.3

1,162

9

WWE ENTERTAINMENT

USA

6.1

8.8

1,433

10

WWE ENTERTAINMENT

USA

5.9

8.6

1,275

11

BET MOVIE OF THE WEEK

BET

5.8

9.5

994

12

HOUSE OF PAYNE

TBS

5.1

8.2

1,002

13

FOR THE LOVE OF RAY J 2

VH1

5.0

7.2

850

14

I WANT TO WORK FOR DIDDY2

VH1

4.4

6.4

873

15

ICARLY

NICK

4.4

7.4

911

16

WWE ENTERTAINMENT

USA

4.1

6.1

945

17

COLL FTBALL-THUR NIGHT

ESPN

3.7

6.7

760

18

SPONGEBOB

NICK

3.6

6.0

785

19

TINKER BELL & THE LOST TR

DISNEY

3.6

5.0

800

20

HOUSE OF PAYNE

TBS

3.6

5.9

709

21

MONICA: STILL STANDING

BET

3.5

5.3

759

22

BET MOVIE OF THE WEEK

BET

3.5

5.3

737

23

MERRY XMAS DRAKE AND JOSH

NICK

3.5

4.8

738

24

BIG TIME RUSH

NICK

3.4

5.6

762

25

NBA BASKETBALL

TNT

3.4

6.2

735

Source: Nielsen Media Research. Ranked by share of audience watching. Based on live and same day viewing. Number of viewers shown in thousands (1,000 = 1 million). Representing more than 13.45 million television households in the U.S., the African-American television audience is the largest minority segment in Nielsen's measurement samples. All times eastern.

Click here for last week's Top 25 cable TV chart



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