Weren't able to attend the 2009 Marketing to African-Americans with
Excellence (MAAX) Summit? Order the workbook which contains hard
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The Media Audit
The Nielsen Company
U.S. Census Bureau
2009 by Target Market News Inc. All rights reserved
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Brian Anderson as Executive Digital Officer Ad
veteran will lead development of proprietary technology
(December 2, 2009) GlobalHue, the nation's largest minority-owned
multicultural advertising agency, announced today that Brian Anderson
will join the company as Executive Digital Officer. The new position
marks the agency's commitment to enhance branding, digital and strategic
services as part of a wider growth plan aimed at building an agency
designed to meet the changing needs of existing and prospective clients.
Anderson will report directly to Coleman and be based out of GlobalHue's
New York office.
"Technology and the world of digital marketing is changing rapidly,"
said Don Coleman, Chairman and CEO of GlobalHue. "Clients want agencies
that can create strategic, influential programs that are integrated
efficiently across all communications platforms. Brian's experience
working across the entire spectrum of technology will help us continue
to innovate our digital marketing creative services for our clients."
In his position at GlobalHue, Anderson will lead the coordination and
integration of all digital strategies and client engagement
implementations across all marketing channels as well as expand upon the
agency's internal digital competency across the expanding GlobalHue
Network. He also will showcase his digital and marketing experience in
two key agency areas: as the innovation lead in technology and
application development and usage and as a leader in developing
strategies for creative teams charged with generating innovative,
interactive digital campaigns.
Anderson joins GlobalHue following more than 20 years of experience in
advertising, managing creative disciplines and interactive technology.
Prior to joining GlobalHue, Anderson was most recently the Practice
Director and Lead Executive for Stratos-Group in EMEA (Europe Middle
East and Africa) where he headed the agency's digital development and
practice. While there, he provided strategic advice to blue-chip
companies such as Microsoft, HSBC Citrix, British Telecom and Telefonica.
Anderson won a Golden Lion award from the Cannes Advertising Conference
for digital strategic and creative excellence, the second of his career,
for his work on Citrix.
Before joining Stratos, Anderson was the Executive Vice President -
Strategic Development and Marketing at Next IT and before that, Senior
Vice President - Director Digital Strategy for McCann World Group where
he managed accounts for U.S. industry leaders like the U.S. Army, Intel
and MasterCard. In 2007, Anderson was awarded his second Webby under the
category "Best Recruitment Site" for the Army. Prior to joining McCann,
Anderson was President and Chief Operating Officer of BondRewards, and
the President of the Loyalty/CRM division of 24/7 Media.