Black Stats Frequently requested
data on African American consumers
Black Buying Power:
$836 Billion (2010)
Black U.S. Population:
Top Five Black Cities
- New York
Top Five Black Metros:
- New York-New Jersey
- Los Angeles
Top Five Expenditures:
- Housing $203.8 bil.
- Food $65.2 bil.
- Cars/Trucks $29.1 bil.
- Clothing $29.3 bil.
- Health Care $23.6 bil. ______________________
Quick access to key stats
Click here to go to African-American Census Bureau
2010 by Target Market News Inc. All rights reserved
228 S. Wabash Ave.
Chicago, IL 60604
Universal Pictures names Talitha Watkins, Fabian Castro VP Multicultural
1, 2010) Talitha Watkins (left) and Fabian Castro have joined Universal
Pictures as Vice Presidents of Multicultural Marketing. In these new
roles, Castro and Watkins will work across all marketing divisions to
enrich outreach efforts to African-American and Hispanic audiences for
titles across the Universal slate. The announcement was made by
Universal's Co-President of Marketing Michael Moses, to whom the
"With a moviegoing audience that is growing more diverse, we want to
continue to develop consistent, culturally relevant outreaches to
multicultural consumers," said Moses. "Fabian and Talitha are incredible
professionals whose insights, energy and experience have already
influenced our work on upcoming campaigns with exciting new dimensions."
Watkins and Castro will work directly with the publicity, field,
promotions, media, digital, creative, research and partnerships
divisions to customize existing and develop new strategies, marketing
and outreach efforts for African-American and Hispanic moviegoing
Watkins' work is oriented toward African-American moviegoers. She came
to Universal from Telepictures Productions Inc. where she served as
Assistant General Manager responsible for overseeing operations, sales
and marketing for five female-focused digital properties in the Warner
Bros. portfolio including Ellentv.com, Extratv.com, TyraBanksShow.com,
Momlogic.com and BonnieHunt.com. Previously, Watkins served in several
marketing positions with SiTV, the Latino and multicultural network;
Gemstar-TV Guide; Lifetime Entertainment Services; and A&E Television
Networks. Watkins holds a B.B.A.. in Marketing from Temple University.
concentration is marketing to the Hispanic population. He most recently
served as Director of Brand Development for Hearst's Food Network
Magazine. Previously, Castro spent the past eight years working for
various Time Warner publications, including People en Espaņol as their
Director, Strategic Marketing & Promotions and Entertainment Weekly as
their Director, Entertainment Partnerships. He also served as the chair
of Hola@Time Inc., the Hispanic Affinity Group for Time Inc. Castro
holds a B.S. in Economics from The Wharton School, University of
Universal Pictures is a division of Universal Studios (www.universalstudios.com).
Universal Studios is part of NBC Universal. NBC Universal is one of the
world's leading media and entertainment companies in the development,
production and marketing of entertainment, news and information to a
global audience. Formed in May 2004 through the combining of NBC and
Vivendi, NBC Universal owns and operates a valuable portfolio of news
and entertainment networks, a premier motion picture company,
significant television production operations, a leading television
stations group and world-renowned theme parks. NBC Universal is 80%
owned by General Electric and 20% owned by Vivendi.
JUST RELEASED New
'Buying Power' report: Black consumers spend as economy grows Details $507
1, 2010) African-American consumers are cautiously increasing their
spending in some key product categories, even as they continue to make
adjustments in a slowly growing economy. The finding comes from the soon
to be issued 16th annual edition of "The Buying Power of Black America"
In 2009, black households spent an estimated $507 billion in 27 product
and services categories. That's an increase of 16.6% over the $435 billion
spent in 2008. African-Americans' total earned income for 2009 is
estimated at $836 billion...