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 Black Stats  
Frequently requested data on African American consumers

Black Buying Power:
 $836 Billion (2010)

Black U.S. Population:
 41.1 million

Top Five Black Cities
 - New York
 - Chicago
 - Detroit
 - Philadelphia
 - Houston

Top Five Black Metros:
 - New York-New Jersey
 - Washington-Baltimore
 - Chicago-Gary
 - Los Angeles
 - Philadelphia

Top Five Expenditures:
 - Housing $203.8 bil.
 - Food $65.2 bil.
 - Cars/Trucks $29.1 bil.
 - Clothing $29.3 bil.
 - Health Care $23.6 bil.
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U.S. Census 
Bureau Data

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Universal Pictures names Talitha Watkins, Fabian Castro VP Multicultural Marketing
(December 1, 2010) Talitha Watkins (left) and Fabian Castro have joined Universal Pictures as Vice Presidents of Multicultural Marketing.  In these new roles, Castro and Watkins will work across all marketing divisions to enrich outreach efforts to African-American and Hispanic audiences for titles across the Universal slate.  The announcement was made by Universal's Co-President of Marketing Michael Moses, to whom the positions report.

"With a moviegoing audience that is growing more diverse, we want to continue to develop consistent, culturally relevant outreaches to multicultural consumers," said Moses. "Fabian and Talitha are incredible professionals whose insights, energy and experience have already influenced our work on upcoming campaigns with exciting new dimensions."

Watkins and Castro will work directly with the publicity, field, promotions, media, digital, creative, research and partnerships divisions to customize existing and develop new strategies, marketing and outreach efforts for African-American and Hispanic moviegoing audiences. 

Watkins' work is oriented toward African-American moviegoers. She came to Universal from Telepictures Productions Inc. where she served as Assistant General Manager responsible for overseeing operations, sales and marketing for five female-focused digital properties in the Warner Bros. portfolio including Ellentv.com, Extratv.com, TyraBanksShow.com, Momlogic.com and BonnieHunt.com.  Previously, Watkins served in several marketing positions with SiTV, the Latino and multicultural network; Gemstar-TV Guide; Lifetime Entertainment Services; and A&E Television Networks.  Watkins holds a B.B.A.. in Marketing from Temple University.

Castro's concentration is marketing to the Hispanic population.  He most recently served as Director of Brand Development for Hearst's Food Network Magazine.  Previously, Castro spent the past eight years working for various Time Warner publications, including People en Espaņol as their Director, Strategic Marketing & Promotions and Entertainment Weekly as their Director, Entertainment Partnerships. He also served as the chair of Hola@Time Inc., the Hispanic Affinity Group for Time Inc.  Castro holds a B.S. in Economics from The Wharton School, University of Pennsylvania. 

Universal Pictures is a division of Universal Studios (www.universalstudios.com).  Universal Studios is part of NBC Universal.  NBC Universal is one of the world's leading media and entertainment companies in the development, production and marketing of entertainment, news and information to a global audience.  Formed in May 2004 through the combining of NBC and Vivendi, NBC Universal owns and operates a valuable portfolio of news and entertainment networks, a premier motion picture company, significant television production operations, a leading television stations group and world-renowned theme parks. NBC Universal is 80% owned by General Electric and 20% owned by Vivendi.

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New 'Buying Power' report: Black consumers spend as economy grows
Details $507 billion in expenditures

(November 1, 2010) African-American consumers are cautiously increasing their spending in some key product categories, even as they continue to make adjustments in a slowly growing economy. The finding comes from the soon to be issued 16th annual edition of "The Buying Power of Black America" report.

In 2009, black households spent an estimated $507 billion in 27 product and services categories. That's an increase of 16.6% over the $435 billion spent in 2008. African-Americans' total earned income for 2009 is estimated at $836 billion...

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