Weren't able to attend the 2009 Marketing to African-Americans with
Excellence (MAAX) Summit? Order the workbook which contains hard
copies of the presentations made by some of the nation's top experts on
Black consumer marketing, including:
Carol H. Williams Agency
Media Economics Group
Salon Sense Magazine Sanders\Wingo
Target Market News
The MasterMind Group
The Media Audit
The Nielsen Company
U.S. Census Bureau
2009 by Target Market News Inc. All rights reserved
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Awards' pulls four million viewers for BET's fourth quarter ratings
(December 1, 2009) The BET premiere of the Soul Train Awards on Sunday,
November 29, drew 4.0 Million total viewers,
according to Nielsen data, -- making it the No.1 fourth quarter in BET
Compared to the last airing of the Soul Train Awards in 2007, the 2009
telecast posted triple digit gains in viewership (+144%) as well as
among adults 18-49 (+192%) and ranked as the No.1 Soul Train Awards
telecast ever among Adults 18-49 (2.2 MM Adults 18-49).
Hosted by Taraji P. Henson and Terrence Howard, the CENTRIC special
aired on Sunday, November 29 from 9:00-11:00 p.m., and honored the
outstanding careers of legendary artists Chaka Khan and Charlie Wilson,
acknowledged the phenomenal star power of the late Michael Jackson with
the special Entertainer of the Year Award, and showcased today's hottest
R&B artists with performances by such artists as Erykah Badu, Robin
Thicke, Toni Braxton, Keri Hilson, Fantasia, Boyz II Men and Chrisette
Michelle, to name a few.
Soul Train Awards marks the return of the classic music awards show,
highlighting R&B music's finest, and bridging the gap between the
soulful sounds of yesterday, today and tomorrow. With fun-filled skits,
dance sequences and hilarious throwbacks to memorable Soul Train moments
like the infamous Soul Train scramble board and Soul Train line.
The 2009 Soul Train Awards is produced by Sunseeker Media and directed
by Manny Rodriguez and Alex Coletti, in collaboration with BET Event
Productions. Paxton Baker, CENTRIC Executive Vice President and General
Manager; Essie Chambers, CENTRIC Senior Vice President of Programming;
Tami Willis-Arasli, CENTRIC Vice President of Production; Bart Phillips,
Sunseeker Media; and Soul Train Holdings' Kenard Gibbs, Peter Griffith,
and Anthony Maddox are the executive producers of the network telecast.
The 2009 Soul Train Awards was sponsored by Toyota, US Census, Cover
Girl Queen Collection, 2010 Ford Taurus, McDonalds, Elizabeth Arden --
Usher VIP Fragrance and Cash for Gold.