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closes GIANT magazine and launches GIANTLife.com
30, 2009) Interactive One, LLC, the digital division of Radio One, Inc.,
today announced it will suspend printing the bi-monthly GIANT magazine
and launch GIANTLife.com targeting affluent African Americans 21-34.
GIANT was acquired by Radio One in 2007 with a vision of creating an
upscale lifestyle magazine for the African American community.
GIANTLife.com will continue and expand upon the magazine's original
vision by providing a larger audience with superior original content and
access to an exclusive lifestyle.
"Suspending the print vehicle marks the end of an era, but I am thrilled
with the opportunity to bring more celebrity, style and culture to our
audiences through my exclusive video series, and other integrated rich
media opportunities," said Interactive One's
Chief Content Officer, Smokey D. Fontaine.
"In the coming months consumers can look forward to more exclusive
content from trend-setter and celebrity bloggers and active user
participation and dialogue through TheGIANTList."
Alicia Keys is featured on the final cover of GIANT magazine which
goes on sale December 15. Interactive One is finalizing plans for its
current GIANT magazine subscribers and will notify them over the next
Interactive One was launched by Radio One in 2008 to complement Radio
One's existing portfolio of media companies and to serve the growing
online African American community. Since its launch, Interactive One has
become the leading online platform targeting the African American
community. GIANTLife.com will be part of the Interactive One network.
"Over the past three years, the print version of GIANT magazine has
grown in advertiser support and fostered a loyal following among readers
both online and off," said Tom Newman, President of Interactive One.
"The economic downturn has had a tremendous impact on print media and we
had to make the decision to suspend printing the publication.
Additionally we recognize the increase in demand for real time
information and see this as an opportunity to leverage our existing
robust online platform to better serve GIANT consumers and advertisers
through our interactive medium."
GIANTLife.com launches with an exclusive video series hosted by Smokey
Fontaine called Cover Stories. The debut episode features Grammy award
winner Alicia Keys; forthcoming episodes will feature 50 Cent,
supermodel Sessilee Lopez, LisaRaye and actress Paula Patton.