Black Stats Frequently requested
data on African American consumers
Black Buying Power:
$836 Billion (2010)
Black U.S. Population:
Top Five Black Cities
- New York
Top Five Black Metros:
- New York-New Jersey
- Los Angeles
Top Five Expenditures:
- Housing $203.8 bil.
- Food $65.2 bil.
- Cars/Trucks $29.1 bil.
- Clothing $29.3 bil.
- Health Care $23.6 bil. ______________________
Quick access to key stats
Click here to go to African-American Census Bureau
2010 by Target Market News Inc. All rights reserved
228 S. Wabash Ave.
Chicago, IL 60604
growth in the digital population expected to come from minority
audiences From eMarketer.com
(November 29, 2010) The overall growth of the online population in the
US is stagnating, and most future growth will come from increases in
minority audiences including Hispanics, blacks, seniors and children.
eMarketer expects the Hispanic online population to grow by nearly 10
million people between 2010 and 2014. Next year, eMarketer forecasts
32.2 million Hispanics, or 62.9% of the US Hispanic population, will be
online. The results of the 2010 census could push those estimates up
While the bureau has consistently projected strong growth within
minority populations through 2050, the new figures for all races may
change more than the bureau projected. The censusís open-ended questions
on racial and ethnic background -- including a write-in answer for
filers who did not feel their background could be explained by a single
check-box answer -- caused much confusion and comment. It is still
unclear how respondents identified themselves and their families.
The black internet user population is somewhat smaller but also on the
rise. eMarketer forecasts nearly 26 million blacks will go online at
least monthly in 2011, for a penetration rate of 66.9%. By 2014, 72.3%
of blacks will be online.
Marketers who are beginning to up their budgets as they put the
recession behind them will do well to remember that minority groups are
only increasing in importance online. Advertisers must remember they
make up an ever-greater portion of the audience of all media, but
spending on Spanish-language and African-American media is also a must.
According to research from the Association of National Advertisers, more
than half of US marketers would be increasing multicultural spending on
both traditional and newer media.
"These audiences appreciate genuine efforts by marketers to understand
them and communicate messages that resonate, which means more than
including a demographically diverse cast in a mainstream television
commercial or high-gloss magazine ad," said Lisa E. Phillips, senior
analyst at eMarketer. "Brands that ignore the multicultural audience
will find themselves ignored by a powerful segment of the population."
JUST RELEASED New
'Buying Power' report: Black consumers spend as economy grows Details $507
1, 2010) African-American consumers are cautiously increasing their
spending in some key product categories, even as they continue to make
adjustments in a slowly growing economy. The finding comes from the soon
to be issued 16th annual edition of "The Buying Power of Black America"
In 2009, black households spent an estimated $507 billion in 27 product
and services categories. That's an increase of 16.6% over the $435 billion
spent in 2008. African-Americans' total earned income for 2009 is
estimated at $836 billion...