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 Black Stats  
Frequently requested data on African American consumers

Black Buying Power:
 $836 Billion (2010)

Black U.S. Population:
 41.1 million

Top Five Black Cities
 - New York
 - Chicago
 - Detroit
 - Philadelphia
 - Houston

Top Five Black Metros:
 - New York-New Jersey
 - Washington-Baltimore
 - Chicago-Gary
 - Los Angeles
 - Philadelphia

Top Five Expenditures:
 - Housing $203.8 bil.
 - Food $65.2 bil.
 - Cars/Trucks $29.1 bil.
 - Clothing $29.3 bil.
 - Health Care $23.6 bil.
______________________
Q
uick access to key stats
U.S. Census 
Bureau Data

Click here to go to African-American Census Bureau data

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Black Cable TV Ratings for Week of November 8 - 14
Cable viewing among black households continues to show strong growth

(November 19, 2010) After the previous week’s growth in cable viewing among black households increased by 18 percent, the trends continued for the second week of November. The audience for the Top 25 cable programs inched closer to equaling the total number watching the Top 25 broadcast TV shows.

TBS, as usual, took the most watched network honor with 10.7 million watching six of its chart-making programs. TNT followed, thanks to the NBA, with 5.9 million tuning in five of its programs. Nickelodeon returned to a strong showing for third with 3.1 million viewers for three shows.

According to Nielsen, the total number of viewers watching the Top 25 favorite cable shows in black homes was 32.9 million -- a four percent increase over the previous week.

Top 25 Cable Shows in Black Households

   Rank | Program | Network | AA Rating | AA Share | Viewers 2+

1

NFL REGULAR SEASON

ESPN

13.4

19.5

2,635

2

MEET THE BROWNS

TBS

10.1

15.3

2,208

3

MEET THE BROWNS

TBS

9.5

14.8

2,049

4

REAL HOUSEWIVES ATLANTA

BRAVO

9.2

12.9

1,900

5

MEET THE BROWNS

TBS

9.0

13.4

1,963

6

NBA BASKETBALL

TNT

8.9

13.0

1,798

7

MEET THE BROWNS

TBS

8.4

12.5

1,815

8

MEET THE BROWNS

TBS

7.0

10.5

1,536

9

TNT BIG PICTURE MOVIES

TNT

6.3

8.7

1,158

10

MEET THE BROWNS

TBS

5.7

8.7

1,173

11

TNT BIG PICTURE MOVIES

TNT

5.5

9.2

1,204

12

WWE ENTERTAINMENT

USA

5.5

8.1

1,197

13

SPONGEBOB

NICK

5.4

8.2

1,202

14

SPONGEBOB

NICK

5.4

8.8

1,064

15

BLACK GIRLS ROCK!

BET

4.9

7.2

1,093

16

SHAKE IT UP

DISNEY

4.7

6.5

1,028

17

TNT BIG PICTURE MOVIES

TNT

4.6

7.2

974

18

NBA REGULAR SEASON

ESPN

4.6

7.5

741

19

BAD GIRLS CLUB

OXYGEN

4.6

6.5

883

20

WWE ENTERTAINMENT

USA

4.6

6.4

985

21

NBA PRE-GAME SHOW

TNT

4.4

7.0

797

22

GOOD LUCK CHARLIE

DISNEY

4.3

6.0

987

23

NBA REGULAR SEASON 

ESPN

4.3

6.9

831

24

SONNY WITH A CHANCE

DISNEY

4.2

5.6

868

25

MY WIFE AND KIDS

NICK

4.1

6.1

840

Source: Nielsen Media Research. Ranked by share of audience watching. Based on live and same day viewing. Number of viewers shown in thousands (1,000 = 1 million). Representing more than 13.45 million television households in the U.S., the African-American television audience is the largest minority segment in Nielsen's measurement samples. All times eastern.
 
Click here for last week's Top 25 cable TV chart


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 JUST RELEASED
New 'Buying Power' report: Black consumers spend as economy grows
Details $507 billion in expenditures

(November 1, 2010) African-American consumers are cautiously increasing their spending in some key product categories, even as they continue to make adjustments in a slowly growing economy. The finding comes from the soon to be issued 16th annual edition of "The Buying Power of Black America" report.

In 2009, black households spent an estimated $507 billion in 27 product and services categories. That's an increase of 16.6% over the $435 billion spent in 2008. African-Americans' total earned income for 2009 is estimated at $836 billion...

Story continued...






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