HOME | STATS | PUBLICATIONSREGISTER | ADVERTISE  | CONTACT US | SEARCH



 Register Here 
STAY IN-THE-KNOW!
Are you getting the latest industry news when it happens via e-mail
?



Click here for free delivery of the Target Market News Bulletin
You'll receive news of breaking stories, exclusives, updates and headlines on the latest developments in African American marketing and media


 Black Stats  
Frequently requested data on African American consumers

Black Buying Power:
 $836 Billion (2010)

Black U.S. Population:
 41.1 million

Top Five Black Cities
 - New York
 - Chicago
 - Detroit
 - Philadelphia
 - Houston

Top Five Black Metros:
 - New York-New Jersey
 - Washington-Baltimore
 - Chicago-Gary
 - Los Angeles
 - Philadelphia

Top Five Expenditures:
 - Housing $203.8 bil.
 - Food $65.2 bil.
 - Cars/Trucks $29.1 bil.
 - Clothing $29.3 bil.
 - Health Care $23.6 bil.
______________________
Q
uick access to key stats
U.S. Census 
Bureau Data

Click here to go to African-American Census Bureau data

_____________________


Copyright
(c) 2010 by
Target Market News Inc.

All rights reserved
Business address:
228 S. Wabash Ave.
Suite 210
Chicago, IL 60604
t.  312-408-1881 
info@targetmarketnews.com

Black TV Ratings for Week of November 8 - 14
'Detroit 1-8-7' gives ABC most watch network title but is still being canceled

(November 16, 2010) Urban crime dramas have always been popular with African-American TV viewers, and ABC's latest entry, Detroit 1-8-7 has been steadily gaining in audience. It finished the second week of November with 1.6 million black viewers, but not with enough white households for ABC to ensure life after this season. The network says it will cancel the show after its freshman run.

ABC was the week's most watched TV network in black households, with 12.1 viewers tuning in eight of its shows on the Top 25. NBC took third place with 9.3 million watchers for five shows. CBS finished in the rare position of third with black viewers, attracting only 8.9 million for seven of its programs on the chart.

According to Nielsen, 38.7 million viewers watched the Top 25 during the second week of November, which was seven percent more than the previous week.

Top 25 Broadcast Shows in Black Households

 Rank | Program | Network | % AA Homes | % of AA | No. Viewers 2+

1

SUNDAY NIGHT FOOTBALL

NBC

15.8

8.0

2,994

2

THE OT

FOX

12.0

6.0

2,259

3

DANCING WITH THE STARS

ABC

11.8

5.7

2,134

4

SUNDAY NIGHT NFL PRE-KICK

NBC

11.7

6.1

2,287

5

DANCING W/STARS RESULTS

ABC

10.7

5.3

1,986

6

DETROIT 1-8-7

ABC

9.0

4.4

1,637

7

FOOTBALL NT AMERICA PT 3

NBC

8.9

4.6

1,729

8

FAMILY GUY

FOX

8.0

4.3

1,602

9

NCIS: LOS ANGELES

CBS

7.9

4.1

1,539

10

SIMPSONS

FOX

7.9

4.3

1,609

11

GREY'S ANATOMY

ABC

7.8

3.6

1,361

12

NCIS

CBS

7.6

3.8

1,435

13

PRIVATE PRACTICE

ABC

7.6

3.5

1,312

14

NO ORDINARY FAMILY

ABC

7.4

3.6

1,340

15

CLEVELAND

FOX

7.1

3.9

1,482

16

THE GOOD WIFE

CBS

6.9

3.3

1,248

17

CSI: MIAMI

CBS

6.9

3.4

1,263

18

CSI: NY

CBS

6.7

3.1

1,177

19

LAW & ORDER:LA

NBC

6.7

3.2

1,188

20

CASTLE

ABC

6.7

3.0

1,144

21

THE MENTALIST

CBS

6.6

3.2

1,222

22

LAW AND ORDER:SVU

NBC

6.5

3.1

1,184

23

BLUE BLOODS

CBS

6.4

2.9

1,104

24

AMERICAN DAD

FOX

6.4

3.5

1,299

25

DESPERATE HOUSEWIVES

ABC

6.4

3.3

1,230

Source: Nielsen Media Research. Number of viewers ages 2+ shown in thousands (1,000 = 1 million). Rankings are based on share of black households. Representing more than 13.45 million television households in the U.S., the African-American television audience is the largest minority segment in Nielsen measurement samples. All times eastern.

Click here for last week's Top 25 TV chart



Go to Target Market News homepage

RECENT STORIES
Columbia College president issues statement on purchase of JPC building

Johnson Publishing Co. to sell its iconic headquarters to Columbia College

Johnson Publishing Co. names Judene Walden Vice President of Integrated Sales

Wells Fargo, Rainbow PUSH launch financial education program

Lawsuit charges tobacco companies targeted African-Americans decades ago

UPTOWN magazine increases local coverage, frequency and rate base

ANA Conference: Marketers favoring cross-cultural idea vs. single ethnic focus

Black Cable TV Ratings for Week of Nov. 1 -  7 BET's 'Black Girls Rock' takes out Bravo's 'Real Housewives' in big week for cable

GM appoints Eric Peterson to additional position of Vice President for Diversity

Black TV Ratings for Week of November 1 -  7 NBC throws in the towel on spy drama 'Undercovers' after Dec. 1

Click here for more recent news stories and our news archive

 


 JUST RELEASED
New 'Buying Power' report: Black consumers spend as economy grows
Details $507 billion in expenditures

(November 1, 2010) African-American consumers are cautiously increasing their spending in some key product categories, even as they continue to make adjustments in a slowly growing economy. The finding comes from the soon to be issued 16th annual edition of "The Buying Power of Black America" report.

In 2009, black households spent an estimated $507 billion in 27 product and services categories. That's an increase of 16.6% over the $435 billion spent in 2008. African-Americans' total earned income for 2009 is estimated at $836 billion...

Story continued...






_________________________________________________________________________________________