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data on African American consumers
Black Buying Power:
$679 Billion (2004)
Black U.S. Population:
Top Five Black Cities
- New York
Top Five Black Metros:
- New York-New Jersey
- Los Angeles
Top Five Expenditures:
- Housing 110.2 bil.
- Food 53.8 bil.
- Cars/Trucks 28.7 bil.
- Clothing 22.0 bil.
- Health Care 17.9 bil.
Click here for more stats from "The Buying Power of
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Click here to go to African-American Census Bureau
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BlackDoctor.org is launched as an ad-supported health portal
(November 18, 2005) Publishing and Internet entrepreneur Reginald
Ware, who founded the groundbreaking African-American healthy lifestyle
publication Heart & Soul in the mid 1990s, has launched BlackDoctor.org, a
health portal on the Internet for African Americans.
The website launched November 15th and will provide a
much-needed resource to African Americans, who can go to BlackDoctor.Org
to locate an African-American physician, read about relevant
African-American health issues, and find information on a range of healthy
lifestyle options. “BlackDoctor.Org is the
definitive health portal for African Americans,” Ware says. “An accurate
analogy would be ‘a WebMD’ for African
says. “First of all, we have a great editorial product. Second, the
timing is right because African Americans are the fastest growing segment
of Internet users. Lastly, we have the expertise of marketing health to
our audience and a track record of driving extensive traffic to a
BlackDoctor.Org’s primary advertisers will be pharmaceutical
companies and other health-oriented advertisers that want to reach Black
consumers in the ideal environment.
Ware has enlisted the help of some of the nation’s leading physicians and
dentists. Dr. Randall Maxey, a kidney specialist, heads up the
Medical/Editorial Advisory Board for BlackDoctor.Org. Dr. Maxey is past
president of the National Medical Association (NMA), where he served on
the board for a number of years. Dr. Maxey also works with some of the
country’s largest church organizations as the medical director of the
Church Health Network. That program provides health screenings and risk
reduction education to congregations.
“A website of this nature is long overdue,” Dr. Maxey says. “I lecture
around the country on `Evidence Based Medicine,’ which speaks to the fact
that more research needs to be done on African Americans so we can
establish proper guidelines for prevention and treatment. BlackDoctor.Org
allows physicians like myself to talk to the masses on a consistent
basis. It’s a perfect complement to our Church Health Network and other
organizations looking to promote healthy living with African Americans.”
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'Buying Power' report shows black consumers spending more on home life
As the American economy continues to move sluggishly,
African-American households are curtailing their spending in many
categories, including food, clothing and basic household items, while
investing more in home repair, home entertainment and consumer
electronics. Although they are trimming back, black consumers are still
spending more than their white counterparts on most of these products.
According to the newest edition of “The Buying Power of Black America”
report, African-American households are tightening their belts when it
comes to dining out, expanding their wardrobes, and leisure activities out
of the home. At the same time, they are increasing their spending on home
repairs and remodeling, audio and...
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