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creates award in honor of advertising professor Jerome Williams
2009) The trustees of the American Marketing Association Foundation (AMAF)
have established a multicultural mentoring award in honor of Jerome D.
Williams, the F. J. Heyne Centennial Professor in Communication at The
University of Texas at Austin.
The Williams-Qualls-Spratlen Multicultural Mentoring Award of Excellence
is named equally for Williams, William Qualls of the University of
Illinois at Urbana-Champaign and Thaddeus H. Spratlen of the University
of Washington. The award is intended to raise the awareness of mentoring
successes from the university level to the national level. Over time, it
will contribute to marketing faculty development by recognizing and
rewarding the importance of mentoring graduate students and junior
colleagues from underrepresented groups in academic marketing.
According to AMAF Executive Director Lisa Chernick, the award aims to
encourage and reward outstanding mentors of graduate students and junior
faculty colleagues in marketing. Award recipients will have a
long-standing commitment to mentoring multicultural students and junior
faculty and will have advanced research on issues of racial, ethnic and
cultural diversity and their effect on the practice of marketing.
The $5,000 award will be given annually at the American Marketing
Association's Summer Marketing Educators' Conference beginning in 2010.
Williams teaches undergraduate courses in multicultural marketing,
advertising and Black representation, and consumer discrimination in the
marketplace, as well as graduate courses in multicultural issues in
Since joining the Department of Advertising faculty in 2003, Williams
has worked to increase enrollment among African American and Latino
students in the graduate programs. Those numbers have grown in recent
years to about 20 African American graduate students, including six
Ph.D. students, and 22 Latino graduate students. In 2008, five African
Americans earned their doctor's degree from the department, representing
100 percent of the output of African American advertising Ph.D.s in the
U.S. Williams chaired or served on the dissertation committee of each
Learn more about the Williams-Qualls-Spratlen Multicultural Mentoring
Award of Excellence.
For more information, contact: Erin Geisler, College of Communication,
512 475 8071; Lisa Chernick, executive director, AMAF, 312-542-9073