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Disney's 'Princess and the Frog' already a hit at stores November
18, 2009) Weeks before the theatrical release of Disney's upcoming
animated feature The Princess and the Frog, the excitement for
film-inspired merchandise is already building in a big way as
anticipation for the film intensifies. Since its launch just a few weeks
ago, retailers report that the merchandise has already begun out-selling
other Disney Princess items by double digit percentages.
More than 45,000 dolls have sold in less than a month with 17,000
selling last week alone. At one major retailer, The Princess and the
Frog bedding has sold nearly triple the amount of regular Disney
Princess bedding. At Disney Store locations nationwide and
DisneyStore.com, the Princess Tiana role-play dresses are selling above
all other Disney Princess characters.
The Princess and the Frog toys have also captured industry praise as the
Disney Princess Tiana Just One Kiss doll tops FunFare magazine's
"Holiday Hot Dozen" and the Toys"R"Us "Fabulous 15" holiday lists. The
doll was also recently nominated for the "2009 Girls Toy of the Year"
award by the Toy Industry Association. Sales of the Princess Tiana Just
One Kiss doll are up by over 150% and industry and media have reported
it could be among this Holiday season's sell-out toys.
The Princess and the Frog introduces Disney's newest princess character
in more than 10 years and the first African-American Disney princess.
The product line from Disney Consumer Products (DCP) is supporting the
film with a wide range of products spanning toys, fashion, home décor,
food, personal care, beauty, stationery, books and an assortment for
adults including collectibles, art, bridal wear and couture fashion.
"Generations of little girls have experienced the enchanting and magical
stories of the Disney Princess characters. Now, with Princess Tiana, as
the first new princess in a decade, they will experience a new
adventure, woven by the master story-tellers at Disney. This modern-day
princess character must muster her determination and perseverance as she
faces and overcomes her challenges, providing little girls with another
inspiring role-model," stated Reyne Rice, Toy Trend Specialist at the
Toy Industry Association.
"It is typical with any major Disney film to see movie-inspired product
available as early as six weeks prior to the film's release, and the
same is true for The Princess and the Frog," stated Mary Beech, vice
president franchise development and marketing for Disney Consumer
Products. "However, the historic nature of the release of The Princess
and the Frog film has generated tremendous consumer excitement well in
advance of the film – and sales thus far have been very strong,
something that is remarkable for characters with which fans are not yet