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 Black Stats  
Frequently requested data on African American consumers

Black Buying Power:
 $836 Billion (2010)

Black U.S. Population:
 41.1 million

Top Five Black Cities
 - New York
 - Chicago
 - Detroit
 - Philadelphia
 - Houston

Top Five Black Metros:
 - New York-New Jersey
 - Washington-Baltimore
 - Chicago-Gary
 - Los Angeles
 - Philadelphia

Top Five Expenditures:
 - Housing $203.8 bil.
 - Food $65.2 bil.
 - Cars/Trucks $29.1 bil.
 - Clothing $29.3 bil.
 - Health Care $23.6 bil.
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U.S. Census 
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Wells Fargo, Rainbow PUSH launch financial education program through churches

(November 13, 2010) Wells Fargo & Company has announced a new national alliance with the Citizenship Education Fund, an affiliate of the Rev. Jesse L. Jackson, Sr.'s Rainbow PUSH Coalition, to provide financial education training to African American clergy, parishioners and Wells Fargo customers beginning in 2011. The initiative, called the One Thousand Churches Connected Save Our Homes Financial Literacy Program, marks an unprecedented collaboration between Wells Fargo and the civil rights organization to help provide educational resources that improve the financial success of African Americans.

"Wells Fargo strongly believes that the solution to today's challenging financial times is education," says Georgette "Gigi" Dixon, senior vice president, director of national partnerships for Wells Fargo. "We are focused on long-term economic development in the African American community, but we know our customers must be empowered with the knowledge they need to succeed. This partnership with the Citizenship Education Fund will provide a powerful avenue that fosters a more open dialogue. This announcement underscores Wells Fargo's commitment to financial education and forging relationships with national African American organizations."

Together Wells Fargo and the Citizenship Education Fund are training financial education coordinators in 1,500 churches at six Citizenship Education Fund sites across the country. As part of this effort, Wells Fargo is using its free money management program Hands on Banking to educate church members and communities about how to manage their money, establish credit, invest, and save for the future.  For more information visit wellsfargo.com/handsonbanking.

Wells Fargo offers a variety of educational tools and resources to help consumers better manage their spending, save more and pay down debt. For example:

Wells Fargo's Smarter Credit center. An online resource at www.wellsfargo.com/smarter_credit that provides information and services to help customers be smarter about credit -- whether it's establishing credit for the first time, reducing debt, getting more credit, or managing and protecting credit for the long term.

Rapid alerts. A free service that sends customers a text message to their mobile phone when their credit card is used, helping them track their spending and better manage their finances. The alerts tell them about purchases exceeding a set amount and helps cardholders spot potential fraud.

My Spending Report with Budget Watch. A free online money management tool that helps customers create a budget, set goals, and monitor their progress throughout the month.

My Savings Plan . A free online tool that provides Wells Fargo savings account customers an easy way to save toward a goal, automatically monitoring progress.

Wells Fargo Debt Pay Down Solution. A three-part solution designed to help customers pay down their debt faster so they can increase their savings.

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 JUST RELEASED
New 'Buying Power' report: Black consumers spend as economy grows
Details $507 billion in expenditures

(November 1, 2010) African-American consumers are cautiously increasing their spending in some key product categories, even as they continue to make adjustments in a slowly growing economy. The finding comes from the soon to be issued 16th annual edition of "The Buying Power of Black America" report.

In 2009, black households spent an estimated $507 billion in 27 product and services categories. That's an increase of 16.6% over the $435 billion spent in 2008. African-Americans' total earned income for 2009 is estimated at $836 billion...

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