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 Black Stats  
Frequently requested data on African American consumers

Black Buying Power:
 $836 Billion (2010)

Black U.S. Population:
 41.1 million

Top Five Black Cities
 - New York
 - Chicago
 - Detroit
 - Philadelphia
 - Houston

Top Five Black Metros:
 - New York-New Jersey
 - Washington-Baltimore
 - Chicago-Gary
 - Los Angeles
 - Philadelphia

Top Five Expenditures:
 - Housing $203.8 bil.
 - Food $65.2 bil.
 - Cars/Trucks $29.1 bil.
 - Clothing $29.3 bil.
 - Health Care $23.6 bil.
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U.S. Census 
Bureau Data

Click here to go to African-American Census Bureau data

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Johnson Publishing Co. names Judene Walden Vice President of Integrated Sales

(November 15, 2010) Desiree Rogers, CEO of Johnson Publishing Company, Inc. (JPC), announced today that Judene Walden has been named vice president of integrated sales for the company's two magazines, Ebony and Jet, and their digital platforms.

"Judene has a proven track record in sales for such companies as O, The Oprah Magazine and Essence Communications," said Rogers. "Her knowledge of the publishing industry will help JPC focus on meeting the needs of advertisers at a time when companies are planning strategically for how they leverage print, digital and social media outlets to most effectively reach consumers."

Prior to joining JPC, Walden was the eastern sales manager for Essence Communications, where she was responsible for generating revenue and sponsorship fees for the East Coast for all print, digital and signature Essence events, including the Essence Music Festival. She will lead JPC's sales team across the Jet and Ebony brands and will be based in the New York office.

"I look forward to driving sales for these iconic brands that have a combined readership of 17 million people," said Walden. "It is exciting to implement results-driven initiatives that will provide an attractive pool of advertising opportunities that help brands reach the African American community like no other publications can."

Walden received her bachelor of business administration from Howard University's School of Business. She is a member of Advertising Women of New York, Cosmetic Executive Women, Diversity Multicultural Executive Roundtable and the Howard University Alumni Association.


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 JUST RELEASED
New 'Buying Power' report: Black consumers spend as economy grows
Details $507 billion in expenditures

(November 1, 2010) African-American consumers are cautiously increasing their spending in some key product categories, even as they continue to make adjustments in a slowly growing economy. The finding comes from the soon to be issued 16th annual edition of "The Buying Power of Black America" report.

In 2009, black households spent an estimated $507 billion in 27 product and services categories. That's an increase of 16.6% over the $435 billion spent in 2008. African-Americans' total earned income for 2009 is estimated at $836 billion...

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