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Johnson Publishing Co. names Judene Walden Vice President of Integrated
Sales
 (November
15, 2010) Desiree Rogers, CEO of Johnson Publishing Company, Inc. (JPC),
announced today that Judene Walden has been named vice president of
integrated sales for the company's two magazines, Ebony and Jet, and
their digital platforms. "Judene has a proven track record in sales for such companies as O, The Oprah Magazine and Essence Communications," said Rogers. "Her knowledge of the publishing industry will help JPC focus on meeting the needs of advertisers at a time when companies are planning strategically for how they leverage print, digital and social media outlets to most effectively reach consumers." Prior to joining JPC, Walden was the eastern sales manager for Essence Communications, where she was responsible for generating revenue and sponsorship fees for the East Coast for all print, digital and signature Essence events, including the Essence Music Festival. She will lead JPC's sales team across the Jet and Ebony brands and will be based in the New York office. "I look forward to driving sales for these iconic brands that have a combined readership of 17 million people," said Walden. "It is exciting to implement results-driven initiatives that will provide an attractive pool of advertising opportunities that help brands reach the African American community like no other publications can." Walden received her bachelor of business administration from Howard University's School of Business. She is a member of Advertising Women of New York, Cosmetic Executive Women, Diversity Multicultural Executive Roundtable and the Howard University Alumni Association. Go to Target Market News homepage RECENT STORIES Lawsuit charges tobacco companies targeted African-Americans decades ago UPTOWN magazine increases local coverage, frequency and rate base ANA Conference: Marketers favoring cross-cultural idea vs. single ethnic focus Black Cable TV Ratings for Week of Nov. 1 - 7 BET's 'Black Girls Rock' takes out Bravo's 'Real Housewives' in big week for cable GM appoints Eric Peterson to additional position of Vice President for Diversity Black TV Ratings for Week of November 1 - 7 NBC throws in the towel on spy drama 'Undercovers' after Dec. 1 Real Men Cook hires agency collective led by E. Britton Group, Kizart Media Partners Essence promotes Antoinette Mabry to Senior Director of Marketing Angela Burt-Murray leaving editor's post at Essence magazine after five years Lagrant Comm hires two for Robert Wood Johnson Foundation account Click here for more recent news stories and our news archive |
JUST RELEASED New 'Buying Power' report: Black consumers spend as economy grows Details $507 billion in expenditures  (November
1, 2010) African-American consumers are cautiously increasing their
spending in some key product categories, even as they continue to make
adjustments in a slowly growing economy. The finding comes from the soon
to be issued 16th annual edition of "The Buying Power of Black America"
report. In 2009, black households spent an estimated $507 billion in 27 product and services categories. That's an increase of 16.6% over the $435 billion spent in 2008. African-Americans' total earned income for 2009 is estimated at $836 billion... Story continued...  _________________________________________________________________________________________ |
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