Black Stats Frequently requested
data on African American consumers
Black Buying Power:
$836 Billion (2010)
Black U.S. Population:
Top Five Black Cities
- New York
Top Five Black Metros:
- New York-New Jersey
- Los Angeles
Top Five Expenditures:
- Housing $203.8 bil.
- Food $65.2 bil.
- Cars/Trucks $29.1 bil.
- Clothing $29.3 bil.
- Health Care $23.6 bil. ______________________
Quick access to key stats
Click here to go to African-American Census Bureau
2010 by Target Market News Inc. All rights reserved
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Chicago, IL 60604
Johnson Publishing Co. names Judene Walden Vice President of Integrated
15, 2010) Desiree Rogers, CEO of Johnson Publishing Company, Inc. (JPC),
announced today that Judene Walden has been named vice president of
integrated sales for the company's two magazines, Ebony and Jet, and
their digital platforms.
"Judene has a proven track record in sales for such companies as O, The
Oprah Magazine and Essence Communications," said Rogers. "Her knowledge
of the publishing industry will help JPC focus on meeting the needs of
advertisers at a time when companies are planning strategically for how
they leverage print, digital and social media outlets to most
effectively reach consumers."
Prior to joining JPC, Walden was the eastern sales manager for Essence
Communications, where she was responsible for generating revenue and
sponsorship fees for the East Coast for all print, digital and signature
Essence events, including the Essence Music Festival. She will lead
JPC's sales team across the Jet and Ebony brands and will be based in
the New York office.
"I look forward to driving sales for these iconic brands that have a
combined readership of 17 million people," said Walden. "It is exciting
to implement results-driven initiatives that will provide an attractive
pool of advertising opportunities that help brands reach the African
American community like no other publications can."
Walden received her bachelor of business administration from Howard
University's School of Business. She is a member of Advertising Women of
New York, Cosmetic Executive Women, Diversity Multicultural Executive
Roundtable and the Howard University Alumni Association.
JUST RELEASED New
'Buying Power' report: Black consumers spend as economy grows Details $507
1, 2010) African-American consumers are cautiously increasing their
spending in some key product categories, even as they continue to make
adjustments in a slowly growing economy. The finding comes from the soon
to be issued 16th annual edition of "The Buying Power of Black America"
In 2009, black households spent an estimated $507 billion in 27 product
and services categories. That's an increase of 16.6% over the $435 billion
spent in 2008. African-Americans' total earned income for 2009 is
estimated at $836 billion...