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 Black Stats          
Frequently requested data on African American consumers

Black Buying Power:
  $744 Billion (2006)

Black U.S. Population:
  38.3 million

Top Five Black Cities
  - New York
  - Chicago
  - Detroit
  - Philadelphia
  - Houston

Top Five Black Metros:
  - New York-New Jersey
  - Washington-Baltimore
  - Chicago-Gary
  - Los Angeles
  - Philadelphia

Top Five Expenditures:
 - Housing $121.6 bil.
 - Food $59.2 bil.
 - Cars/Trucks $32.1 bil.
 - Clothing $27.7 bil.
 - Health Care $17.8 bil.

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Sahara Media launches HoneyMag.com 2.0 with more interactive, video features

(November 16, 2009) Sahara Media Holdings (SHHD.OB), a New York City based digital media company, unveiled today the redesign of digital lifestyle portal HoneyMag.com. New enhancements include improved interactive features, user-friendly functionality and a sleek, modern design. The redesign also includes the launch of HoneyTV, a new video portal featuring breaking news, gossip, celebrity interviews and user generated videos.

The HoneyMag.com 2.0 platform also extends the site's social media components via a blog network comprised of leading bloggers, actors, journalists and professionals.

“HoneyMag.com is a meeting place where consumer interests intersect with top brands and advertisers,” said Philmore Anderson IV, CEO of Sahara Media. “This redesign helps us enhance our audiences' experience while providing a unique platform for the advertising community to capture the mindshare of these consumers.”

New features of HoneyMag.com 2.0 include:

- Honey TV: The latest in fashion, beauty, entertainment news and music for the multicultural fashionista. HoneyTV will feature breaking news, user-created video and entertainment content from around the globe capturing the voice of HoneyMag.com.

- Swarm Blog Network: The Swarm is an energetic and open discussion featuring blog posts from a hand-selected and celebrated cadre of actors, artists, bloggers, journalists, professionals and thought leaders. Visitors will be able to promote ideas, share thoughts and engage in a lively community.

- Live Social Feeds: A new widget will allow readers to receive real-time updates from HoneyMag.com's Twitter and Facebook pages. Users will be able to aggregate the most recent information from the Swarm blog network all in one place.

- Careers Section: In partnership with Women in Entertainment Empowerment Network (WEEN), the new careers section will offer job opportunities in fashion, entertainment and media. In addition, it will include profiles of top female executives and provide career advice.

“The HoneyMag.com 2.0 platform capitalizes on current digital trends and technologies enabling us to give users more control over their experience,” said Chuck Baker, Chief Technology Officer and General Manager, Sahara Media, Inc. “In an effort to become the number one lifestyle destination in our space, the new site design speaks to our community's needs for a Web site that provides them with broader video content, better community interaction and access to real-time information.”

In keeping true to its reputation for presenting its community with what's next, this month's cover story features a full-length interview with rising recording artist Wale who was photographed for the first time with his band.

Sahara Media Holdings, Inc., through its subsidiary, Sahara Media, Inc., operates Honeymag.com, a woman's lifestyle website, and is focused on developing innovative open platforms that can attract users, advertisers, developers and publishers within the 18 to 49 urban audience.

Sahara Media primarily focuses on selling advertisements from its lifestyle websites and open social networks; licensing its database; and offering direct marketing and consumer relationship management services. The company was founded by Philmore Anderson IV, a former music and brand executive, in 2005 and is based in New York, New York.

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