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launches HoneyMag.com 2.0 with more interactive, video features
(November 16, 2009) Sahara Media Holdings (SHHD.OB), a New York City
based digital media company, unveiled today the redesign of digital
lifestyle portal HoneyMag.com. New enhancements include improved
interactive features, user-friendly functionality and a sleek, modern
design. The redesign also includes the launch of HoneyTV, a new video
portal featuring breaking news, gossip, celebrity interviews and user
The HoneyMag.com 2.0 platform also extends the site's social media
components via a blog network comprised of leading bloggers, actors,
journalists and professionals.
“HoneyMag.com is a meeting place where consumer interests intersect with
top brands and advertisers,” said Philmore Anderson IV, CEO of Sahara
Media. “This redesign helps us enhance our audiences' experience while
providing a unique platform for the advertising community to capture the
mindshare of these consumers.”
New features of HoneyMag.com 2.0 include:
- Honey TV: The latest in fashion, beauty, entertainment news and music
for the multicultural fashionista. HoneyTV will feature breaking news,
user-created video and entertainment content from around the globe
capturing the voice of HoneyMag.com.
- Swarm Blog Network: The Swarm is an energetic and open discussion
featuring blog posts from a hand-selected and celebrated cadre of
actors, artists, bloggers, journalists, professionals and thought
leaders. Visitors will be able to promote ideas, share thoughts and
engage in a lively community.
- Live Social Feeds: A new widget will allow readers to receive
real-time updates from HoneyMag.com's Twitter and Facebook pages. Users
will be able to aggregate the most recent information from the Swarm
blog network all in one place.
- Careers Section: In partnership with Women in Entertainment
Empowerment Network (WEEN), the new careers section will offer job
opportunities in fashion, entertainment and media. In addition, it will
include profiles of top female executives and provide career advice.
“The HoneyMag.com 2.0 platform capitalizes on current digital trends and
technologies enabling us to give users more control over their
experience,” said Chuck Baker, Chief Technology Officer and General
Manager, Sahara Media, Inc. “In an effort to become the number one
lifestyle destination in our space, the new site design speaks to our
community's needs for a Web site that provides them with broader video
content, better community interaction and access to real-time
In keeping true to its reputation for presenting its community with
what's next, this month's cover story features a full-length interview
with rising recording artist Wale who was photographed for the first
time with his band.
Sahara Media Holdings, Inc., through its subsidiary, Sahara Media, Inc.,
operates Honeymag.com, a woman's lifestyle website, and is focused on
developing innovative open platforms that can attract users,
advertisers, developers and publishers within the 18 to 49 urban
Sahara Media primarily focuses on selling advertisements from its
lifestyle websites and open social networks; licensing its database; and
offering direct marketing and consumer relationship management services.
The company was founded by Philmore Anderson IV, a former music and
brand executive, in 2005 and is based in New York, New York.