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data on African American consumers
Black Buying Power:
$679 Billion (2004)
Black U.S. Population:
Top Five Black Cities
- New York
Top Five Black Metros:
- New York-New Jersey
- Los Angeles
Top Five Expenditures:
- Housing 110.2 bil.
- Food 53.8 bil.
- Cars/Trucks 28.7 bil.
- Clothing 22.0 bil.
- Health Care 17.9 bil.
Click here for more stats from "The Buying Power of
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Click here to go to African-American Census Bureau
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THE LATEST NEWS
is top award winner at ANA's Multicultural Marketing competition
14, 2005) Burrell, one of the nation’s leading African-American owned
full-service communications agencies, won two 2005 Association of National
Advertisers (ANA) Multicultural Marketing grand prize awards during a
ceremony in Miami. The agency’s “Nostalgia Dad” television ad for Procter
& Gamble’s Tide With a Touch of Downy garnered top honors, winning the
Grand Prize in the “African American” and “Campaign with Significant
Burrell dominated the “African-American” category and received honors for
two other spots: McDonald’s “Baobab” 365Black™ and “Patio” McDonald’s
Fruit & Walnut Salad. The ANA presented the awards during its
Multicultural Marketing Conference in Miami last week. The awards
recognize ANA member companies and marketers for producing outstanding
multicultural advertising campaigns that ran between June 2004 and May
2005. “It’s easy to do award winning work when you have supportive
clients,” said Debbie Amsden, vice president and director of broadcast
The “Nostalgia Dad,” television ad, which promotes Procter & Gamble’s Tide
With a Touch of Downy, features a young African-American father wearing a
freshly washed white T-shirt lying on the bed with his young son resting
on his chest. The “Baobab” 365Black™ animated television ad shows a girl
watering a seed that grows into a large Baobab tree. As the tree grows,
seeds drop into the community, sprouting illustrations of buildings,
students with caps and gowns and children playing. It symbolizes the
various African-American organizations that McDonald’s supports, such as
the UNCF. The “Patio” ad launched McDonald’s Fruit & Walnut Salad and
features an African-American woman who meets her friends in a backyard and
becomes animated after hearing about the fresh ingredients in the new
Heather Mitchell – Producer (McDonald’s “Baobab”)
Debbie Amsden – VP/Director of Broadcast Production (McDonald’s “Fruit N
Kim Nelson – Senior Producer (P&G - Tide Nostalgia Dad)
Steve Conner – Chief Creative Officer (McDonald’s and P&G)
Aubrey Walker – Associate Creative Director (P&G – Tide)
Elvira Rodriguez – Art Director (P&G – Tide)
Christine Saldanha – Creative Director (P&G – Tide)
Brenda Blonski – Senior VP/ Group Creative Director (McDonald’s)
Ed Zimkus – Creative Director (McDonald’s)
Dena Jackson – Art Director (McDonald’s)
The Multicultural Excellence Awards are sponsored by the ANA Multicultural
Marketing Committee. The committee, which was established in 1998, helps
ANA members share knowledge and best practices in marketing to America’s
burgeoning ethnic markets. A portion of the proceeds collected from the
awards submission fees will be used to help fund scholarships for
high-potential multicultural students who plan to pursue careers in
advertising and/or marketing.
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'Buying Power' report shows black consumers spending more on home life
As the American economy continues to move sluggishly,
African-American households are curtailing their spending in many
categories, including food, clothing and basic household items, while
investing more in home repair, home entertainment and consumer
electronics. Although they are trimming back, black consumers are still
spending more than their white counterparts on most of these products.
According to the newest edition of “The Buying Power of Black America”
report, African-American households are tightening their belts when it
comes to dining out, expanding their wardrobes, and leisure activities out
of the home. At the same time, they are increasing their spending on home
repairs and remodeling, audio and...
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