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data on African American consumers
Black Buying Power:
$679 Billion (2004)
Black U.S. Population:
Top Five Black Cities
- New York
Top Five Black Metros:
- New York-New Jersey
- Los Angeles
Top Five Expenditures:
- Housing 110.2 bil.
- Food 53.8 bil.
- Cars/Trucks 28.7 bil.
- Clothing 22.0 bil.
- Health Care 17.9 bil.
Click here for more stats from "The Buying Power of
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Click here to go to African-American Census Bureau
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THE LATEST NEWS
Essence announces a temporary move for music festival to Houston
(November 15, 2005) Essence Communications released the following
statement concerning the future of the Essence Music Festival that is
usually held in the city of New Orleans:
continues to work closely with city and state officials to rebuild the
city of New Orleans, The 2006 Essence Music Festival will be temporarily
relocated to Houston, Texas. Plans are underway for the annual event,
which will be held on July 1, 2, and 3, 2006 at Reliant Park. A component
of the 2006 Festival will be devoted to helping those affected by
Hurricane Katrina. More details will be announced in the weeks ahead, and
tickets will go on sale December 1.
"Known as “the
party with a purpose,” The Essence Music Festival is the nation’s largest
annual African-American event and gathering of musical talent in the
world. The three-day multigenerational extravaganza offers free
Empowerment Seminars during the day, and exciting performances at night
where Festival-goers dance and sing along with the biggest names in
entertainment. The Festival is produced by Essence Festival LLC, a
subsidiary of Essence Communications Inc. The company also publishes
ESSENCE magazine, the preeminent lifestyle magazine for more than seven
Go to Target Market News
Annual Edition Available
'Buying Power' report shows black consumers spending more on home life
As the American economy continues to move sluggishly,
African-American households are curtailing their spending in many
categories, including food, clothing and basic household items, while
investing more in home repair, home entertainment and consumer
electronics. Although they are trimming back, black consumers are still
spending more than their white counterparts on most of these products.
According to the newest edition of “The Buying Power of Black America”
report, African-American households are tightening their belts when it
comes to dining out, expanding their wardrobes, and leisure activities out
of the home. At the same time, they are increasing their spending on home
repairs and remodeling, audio and...
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