Weren't able to attend the 2009 Marketing to African-Americans with
Excellence (MAAX) Summit? Order the workbook which contains hard
copies of the presentations made by some of the nation's top experts on
Black consumer marketing, including:
Carol H. Williams Agency
Media Economics Group
Salon Sense Magazine Sanders\Wingo
Target Market News
The MasterMind Group
The Media Audit
The Nielsen Company
U.S. Census Bureau
2009 by Target Market News Inc. All rights reserved
228 S. Wabash Ave.
Chicago, IL 60604
magazine reports ad sales trending up despite economy
12, 2009) RJR Communications, Inc. today announced that advertising
pages and revenue for its flagship magazine, American Legacy has
increased. As a majority of national magazines continue to experience
declining ad pages and revenue, American Legacy has seen its ad pages
and revenue grow in 2009.
"We're excited about our ad page and revenue growth in 2009 despite the
economy and the major changes taking place in the media industry" said
Rodney J. Reynolds, founder & publisher of American Legacy. "Because we
reach an affluent, niche market, we've remained an efficient media buy
for advertisers seeking to reach this demographic."
American Legacy's Fall 2009 issue had an increase of 20 percent in
revenue and 40 percent in ad pages over its Summer 2009 issue. Ad pages
in the Fall 2009 issue were up 4 percent over the same period in 2008.
Year to date American Legacy has carried 105 ad pages compared to 114 ad
pages in 2008, a decline of 8 percent, far below the current industry
trends. The magazine's Winter 2009/10 issue is currently 5 percent above
its Fall issue.
New advertisers in the Fall issue include the U.S. Air Force Academy,
Jitterbug, Lawry's and Ford Taurus in addition to mainstay advertisers
Proctor & Gamble, State Farm, Colgate, Wal-Mart and Chevy Equinox.
American Legacy magazine is distributed nationwide to over 2.25 million
readers through black churches, educational and cultural institutions.
Also available on newsstands and through paid subscriptions, American
Legacy is owned by RJR Communications, Inc. In addition to the magazine,
other brands include American Legacy's Black History Curriculum Guide
and its "Know Your History" board game. For more information on how to
purchase these products log onto