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 Black Stats          
Frequently requested data on African American consumers

Black Buying Power:
  $744 Billion (2006)

Black U.S. Population:
  38.3 million

Top Five Black Cities
  - New York
  - Chicago
  - Detroit
  - Philadelphia
  - Houston

Top Five Black Metros:
  - New York-New Jersey
  - Washington-Baltimore
  - Chicago-Gary
  - Los Angeles
  - Philadelphia

Top Five Expenditures:
 - Housing $121.6 bil.
 - Food $59.2 bil.
 - Cars/Trucks $32.1 bil.
 - Clothing $27.7 bil.
 - Health Care $17.8 bil.

Click here for more stats from "The Buying Power of Black America."
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American Legacy magazine reports ad sales trending up despite economy  

(November 12, 2009) RJR Communications, Inc. today announced that advertising pages and revenue for its flagship magazine, American Legacy has increased. As a majority of national magazines continue to experience declining ad pages and revenue, American Legacy has seen its ad pages and revenue grow in 2009.  

"We're excited about our ad page and revenue growth in 2009 despite the economy and the major changes taking place in the media industry" said Rodney J. Reynolds, founder & publisher of American Legacy. "Because we reach an affluent, niche market, we've remained an efficient media buy for advertisers seeking to reach this demographic."  

American Legacy's Fall 2009 issue had an increase of 20 percent in revenue and 40 percent in ad pages over its Summer 2009 issue. Ad pages in the Fall 2009 issue were up 4 percent over the same period in 2008. Year to date American Legacy has carried 105 ad pages compared to 114 ad pages in 2008, a decline of 8 percent, far below the current industry trends. The magazine's Winter 2009/10 issue is currently 5 percent above its Fall issue.  

New advertisers in the Fall issue include the U.S. Air Force Academy, Jitterbug, Lawry's and Ford Taurus in addition to mainstay advertisers Proctor & Gamble, State Farm, Colgate, Wal-Mart and Chevy Equinox.  

American Legacy magazine is distributed nationwide to over 2.25 million readers through black churches, educational and cultural institutions. Also available on newsstands and through paid subscriptions, American Legacy is owned by RJR Communications, Inc. In addition to the magazine, other brands include American Legacy's Black History Curriculum Guide and its "Know Your History" board game. For more information on how to purchase these products log onto www.americanlegacymag.com.    


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