Weren't able to attend the 2009 Marketing to African-Americans with Excellence (MAAX) Summit? Order the workbook which contains hard copies of the presentations made by some of the nation's top experts on Black consumer marketing, including:

Burrell Communications
Carol H. Williams Agency
FUSE Advertising
Hunter-Miller Group
MEE Productions
Media Economics Group
Nia Enterprises
Salon Sense Magazine Sanders\Wingo
Target Market News
The MasterMind Group
The Media Audit
The Nielsen Company
U.S. Census Bureau
UniWorld Group
...and more

Click here to order

Advertising & PR News
Marketing News
TV & Cable News
Radio News
Magazine News
Newspaper News
Internet News

Retailing News
Consumer Research

Expenditure Data
People in the News
Industry News
Company Bios and

 Register Here       
Are you getting the latest industry news when it happens via e-mail

Click here for free delivery of the Target Market News Bulletin
You'll receive news of breaking stories, exclusives, updates and headlines on the latest developments in African American marketing and media

 Black Stats          
Frequently requested data on African American consumers

Black Buying Power:
  $744 Billion (2006)

Black U.S. Population:
  38.3 million

Top Five Black Cities
  - New York
  - Chicago
  - Detroit
  - Philadelphia
  - Houston

Top Five Black Metros:
  - New York-New Jersey
  - Washington-Baltimore
  - Chicago-Gary
  - Los Angeles
  - Philadelphia

Top Five Expenditures:
 - Housing $121.6 bil.
 - Food $59.2 bil.
 - Cars/Trucks $32.1 bil.
 - Clothing $27.7 bil.
 - Health Care $17.8 bil.

Click here for more stats from "The Buying Power of Black America."
Get quick access to key
U.S. Census 
Bureau Data

Click here to go to African-American Census Bureau data


(c) 2009 by
Target Market News Inc.

All rights reserved
Business address:
228 S. Wabash Ave.
Suite 210
Chicago, IL 60604
t.  312-408-1881 

American Legacy magazine reports ad sales trending up despite economy  

(November 12, 2009) RJR Communications, Inc. today announced that advertising pages and revenue for its flagship magazine, American Legacy has increased. As a majority of national magazines continue to experience declining ad pages and revenue, American Legacy has seen its ad pages and revenue grow in 2009.  

"We're excited about our ad page and revenue growth in 2009 despite the economy and the major changes taking place in the media industry" said Rodney J. Reynolds, founder & publisher of American Legacy. "Because we reach an affluent, niche market, we've remained an efficient media buy for advertisers seeking to reach this demographic."  

American Legacy's Fall 2009 issue had an increase of 20 percent in revenue and 40 percent in ad pages over its Summer 2009 issue. Ad pages in the Fall 2009 issue were up 4 percent over the same period in 2008. Year to date American Legacy has carried 105 ad pages compared to 114 ad pages in 2008, a decline of 8 percent, far below the current industry trends. The magazine's Winter 2009/10 issue is currently 5 percent above its Fall issue.  

New advertisers in the Fall issue include the U.S. Air Force Academy, Jitterbug, Lawry's and Ford Taurus in addition to mainstay advertisers Proctor & Gamble, State Farm, Colgate, Wal-Mart and Chevy Equinox.  

American Legacy magazine is distributed nationwide to over 2.25 million readers through black churches, educational and cultural institutions. Also available on newsstands and through paid subscriptions, American Legacy is owned by RJR Communications, Inc. In addition to the magazine, other brands include American Legacy's Black History Curriculum Guide and its "Know Your History" board game. For more information on how to purchase these products log onto www.americanlegacymag.com.    

Go to Target Market News homepage