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 Black Stats  
Frequently requested data on African American consumers

Black Buying Power:
 $836 Billion (2010)

Black U.S. Population:
 41.1 million

Top Five Black Cities
 - New York
 - Chicago
 - Detroit
 - Philadelphia
 - Houston

Top Five Black Metros:
 - New York-New Jersey
 - Washington-Baltimore
 - Chicago-Gary
 - Los Angeles
 - Philadelphia

Top Five Expenditures:
 - Housing $203.8 bil.
 - Food $65.2 bil.
 - Cars/Trucks $29.1 bil.
 - Clothing $29.3 bil.
 - Health Care $23.6 bil.
uick access to key stats
U.S. Census 
Bureau Data

Click here to go to African-American Census Bureau data


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UPTOWN magazine increases local coverage and frequency from six to eight annually

(November 11, 2010) UPTOWN Magazine, the only luxury lifestyle publication targeted at the affluent African American consumer, announced it will increase publication to eight issues a year, up from six.  The change will be effective with the March 2011 issue on newsstands in February 2011.  Founded in 2004, UPTOWN Magazine delivers fashion, lifestyle, political and entertainment content specifically created for this previously hard to reach demographic. 
In addition to the increased number of issues, the rate base will increase from 200,000 to 225,000.
UPTOWN Magazine is available in a national edition as well as regional editions covering Washington DC, Chicago, Atlanta, NYC, Charlotte, Detroit and Philadelphia.  Regional editions provide exclusive editorial content and event coverage specific to each market.
"The fact that UPTOWN has doubled the number of issues published annually since our start in 2004 is a clear sign of the ongoing growth of the affluent African American consumer" said Editor-in-Chief Keija Minor.  "Our recent decision to devote additional pages to local content underscores our commitment to reaching consumers and advertisers on a local level."

UPTOWN also announced that it will concentrate more closely on content supporting each local market including Philadelphia, Charlotte and Atlanta.  The magazine's local coverage includes "About Town" which provides information on events, restaurants, entertainment and new developments. A new focus piece is dedicated to a different theme -- from spas to real estate -- as it relates to affluent African-Americans. Each issue also features favorite sections like the H List and Clique, highlighting the style setters and shot callers in each community.

"I'm excited about our expanded regional coverage in Atlanta and the addition of local editors on board, as they are completely plugged-in and have long been tastemakers in their respective cities," said Editor-in-Chief Keija Minor.

UPTOWN offers advertisers a full platform to reach this highly desirable demographic, including UPTOWN 360's print, online and event strategies.

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ANA Conference: Marketers favoring cross-cultural idea vs. single ethnic focus

Black Cable TV Ratings for Week of Nov. 1 -  7 BET's 'Black Girls Rock' takes out Bravo's 'Real Housewives' in big week for cable

GM appoints Eric Peterson to additional position of Vice President for Diversity

Black TV Ratings for Week of November 1 -  7 NBC throws in the towel on spy drama 'Undercovers' after Dec. 1

Real Men Cook hires agency collective led by E. Britton Group, Kizart Media Partners

Essence promotes Antoinette Mabry to Senior Director of Marketing

Angela Burt-Murray leaving editor's post at Essence magazine after five years

Lagrant Comm hires two for Robert Wood Johnson Foundation account

Black TV Ratings for Week of October 25 - 31 CBS maintains its title as week's most watched network, NBC falls to third

P&G's 'My Black Is Beautiful' TV series returning to BET on November 7th

Click here for more recent news stories and our news archive


New 'Buying Power' report: Black consumers spend as economy grows
Details $507 billion in expenditures

(November 1, 2010) African-American consumers are cautiously increasing their spending in some key product categories, even as they continue to make adjustments in a slowly growing economy. The finding comes from the soon to be issued 16th annual edition of "The Buying Power of Black America" report.

In 2009, black households spent an estimated $507 billion in 27 product and services categories. That's an increase of 16.6% over the $435 billion spent in 2008. African-Americans' total earned income for 2009 is estimated at $836 billion...

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