Black Stats Frequently requested
data on African American consumers
Black Buying Power:
$836 Billion (2010)
Black U.S. Population:
Top Five Black Cities
- New York
Top Five Black Metros:
- New York-New Jersey
- Los Angeles
Top Five Expenditures:
- Housing $203.8 bil.
- Food $65.2 bil.
- Cars/Trucks $29.1 bil.
- Clothing $29.3 bil.
- Health Care $23.6 bil. ______________________
Quick access to key stats
Click here to go to African-American Census Bureau
2010 by Target Market News Inc. All rights reserved
228 S. Wabash Ave.
Chicago, IL 60604
magazine increases local coverage and frequency from six to eight
11, 2010) UPTOWN Magazine, the only luxury lifestyle publication
targeted at the affluent African American consumer, announced it will
increase publication to eight issues a year, up from six. The change
will be effective with the March 2011 issue on newsstands in February
2011. Founded in 2004, UPTOWN Magazine delivers fashion, lifestyle,
political and entertainment content specifically created for this
previously hard to reach demographic.
In addition to the increased number of issues, the rate base will
increase from 200,000 to 225,000.
UPTOWN Magazine is available in a national edition as well as regional
editions covering Washington DC, Chicago, Atlanta, NYC, Charlotte,
Detroit and Philadelphia. Regional editions provide exclusive editorial
content and event coverage specific to each market.
"The fact that UPTOWN has doubled the number of issues published
annually since our start in 2004 is a clear sign of the ongoing growth
of the affluent African American consumer" said Editor-in-Chief Keija
Minor. "Our recent decision to devote additional pages to local content
underscores our commitment to reaching consumers and advertisers on a
UPTOWN also announced that it will concentrate more closely on content
supporting each local market including Philadelphia, Charlotte and
Atlanta. The magazine's local coverage includes "About Town" which
provides information on events, restaurants, entertainment and new
developments. A new focus piece is dedicated to a different theme --
from spas to real estate -- as it relates to affluent African-Americans.
Each issue also features favorite sections like the H List and Clique,
highlighting the style setters and shot callers in each community.
"I'm excited about our expanded regional coverage in Atlanta and the
addition of local editors on board, as they are completely plugged-in
and have long been tastemakers in their respective cities," said
Editor-in-Chief Keija Minor.
UPTOWN offers advertisers a full platform to reach this highly desirable
demographic, including UPTOWN 360's print, online and event strategies.
JUST RELEASED New
'Buying Power' report: Black consumers spend as economy grows Details $507
1, 2010) African-American consumers are cautiously increasing their
spending in some key product categories, even as they continue to make
adjustments in a slowly growing economy. The finding comes from the soon
to be issued 16th annual edition of "The Buying Power of Black America"
In 2009, black households spent an estimated $507 billion in 27 product
and services categories. That's an increase of 16.6% over the $435 billion
spent in 2008. African-Americans' total earned income for 2009 is
estimated at $836 billion...