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Media Economics Group
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OwensMorris
 Communications
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 Black Stats          
Frequently requested data on African American consumers

Black Buying Power:
  $744 Billion (2006)

Black U.S. Population:
  38.3 million

Top Five Black Cities
  - New York
  - Chicago
  - Detroit
  - Philadelphia
  - Houston

Top Five Black Metros:
  - New York-New Jersey
  - Washington-Baltimore
  - Chicago-Gary
  - Los Angeles
  - Philadelphia

Top Five Expenditures:
 - Housing $121.6 bil.
 - Food $59.2 bil.
 - Cars/Trucks $32.1 bil.
 - Clothing $27.7 bil.
 - Health Care $17.8 bil.

Click here for more stats from "The Buying Power of Black America."
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U.S. Census 
Bureau Data

Click here to go to African-American Census Bureau data

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Black Cable TV Ratings for Week of November 2 - 8
NFL, TBS return to the top of the cable chart after steady rise of BET

(November 11, 2009) TBS resumed its reign over the cable viewing habits of black households after falling to BET rise on the programming charts. Without BET's airing of The Game or awards show, Tyler Perry's comedies prevailed right behind perennial favorite, ESPN's Monday Night Football.

TBS was the week's most watched cable network, with 11.2 million black viewers for seven of its shows on the Top 25. BET followed in second with 4.4 million viewers for five of its shows -- less than half its audience last week. USA was third with 3.7 million tuning in four of its shows.

The total number of viewers watching the Top 25 favorite cable shows in black households, as rated by Nielsen, dropped 10 percent from last week to 30 million.

Top 25 Cable Shows in Black Households

   Rank | Program | Network | AA Rating | AA Share | Viewers 2+
 

1

NFL FALCONS V. SAINTS

ESPN

12.8

18.5

2,479

2

MEET THE BROWNS

TBS

10.1

14.7

2,225

3

MEET THE BROWNS

TBS

10.1

14.5

2,295

4

HOUSE OF PAYNE

TBS

9.0

12.9

1,961

5

HOUSE OF PAYNE

TBS

7.6

11.0

1,713

6

REAL HOUSEWIVES ATLANTA

BRAVO

7.2

10.5

1,249

7

SPONGEBOB TRUTH OR SQUARE

NICK

6.2

10.1

1,429

8

NBA BASKETBALL

TNT

5.8

8.7

1,141

9

HOUSE OF PAYNE

TBS

5.7

8.4

1,308

10

MONICA: STILL STANDING

BET

5.7

8.2

1,047

11

WWE ENTERTAINMENT

USA

5.6

7.7

1,161

12

WWE ENTERTAINMENT

USA

5.3

7.5

1,215

13

FANBOY & CHUM CHUM

NICK

5.2

8.1

1,179

14

THE GAME

BET

4.9

7.0

938

15

THE GAME

BET

4.7

6.6

915

16

REAL HOUSEWIVES OF OC

BRAVO

4.4

6.7

802

17

NBA PRE-GAME SHOW

TNT

4.3

6.8

789

18

LAW & ORDER: SVU

USA

4.2

6.0

728

19

HOUSE OF PAYNE

TBS

4.1

6.4

891

20

TBS PRIME MOVIE

TBS

4.1

6.4

809

21

THE GAME

BET

4.1

5.8

862

22

MONICA: STILL STANDING

BET

4.0

6.0

734

23

LAW & ORDER: SVU

USA

3.9

5.8

674

24

NBA BASKETBALL

TNT

3.9

7.2

697

25

EVERYBODY HATES CHRIS

NICK

3.9

5.7

771

Source: Nielsen Media Research. Ranked by share of audience watching. Based on live and same day viewing. Number of viewers shown in thousands (1,000 = 1 million). Representing more than 13.45 million television households in the U.S., the African- American television audience is the largest minority segment in Nielsen's measurement samples. All times eastern.

Click here for last week's Top 25 cable TV chart



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