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 Black Stats  
Frequently requested data on African American consumers

Black Buying Power:
 $836 Billion (2010)

Black U.S. Population:
 41.1 million

Top Five Black Cities
 - New York
 - Chicago
 - Detroit
 - Philadelphia
 - Houston

Top Five Black Metros:
 - New York-New Jersey
 - Washington-Baltimore
 - Chicago-Gary
 - Los Angeles
 - Philadelphia

Top Five Expenditures:
 - Housing $203.8 bil.
 - Food $65.2 bil.
 - Cars/Trucks $29.1 bil.
 - Clothing $29.3 bil.
 - Health Care $23.6 bil.
______________________
Q
uick access to key stats
U.S. Census 
Bureau Data

Click here to go to African-American Census Bureau data

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Black Cable TV Ratings for Week of November 1 -  7
BET's 'Black Girls Rock' takes out Bravo's 'Real Housewives' in big week for cable

(November 10, 2010) In a week in which broadcast TV lost black viewers for its most popular shows, the cable networks saw a big boost in viewership. It's not a certainty that this growth will continue to happen throughout the season, but the first week of November could be the start of a trend.

TBS remained the most watched network of the week, with 8.5 million tuning in six of its Top 25 shows. BET jumped to second place among networks -- thanks to its "Black Girls Rock" special which drew 2.5 million viewers and the No.1 spot on the chart. BET had 5.4 million viewers for four of its top programs. Bravo was hot on BET's heels with the help of a back-to-back block of "Real Housewives of Atlanta." It pulled in 5.3 million viewers for four shows.

Nielsen says that the Top 25 most popular shows with black audiences pulled in 31.7 million viewers. That's increase of 18 percent over the previous week.

Top 25 Cable Shows in Black Households

   Rank | Program | Network | AA Rating | AA Share | Viewers 2+

1

BLACK GIRLS ROCK!

 BET

13.1

17.8

2,578

2

NFL REGULAR SEASON 

ESPN

11.7

16.8

2,118

3

MEET THE BROWNS

TBS

9.7

14.5

1,989

4

MEET THE BROWNS

TBS

8.8

12.9

1,859

5

REAL HOUSEWIVES ATLANTA

BRAVO

8.2

11.5

1,715

6

REAL HOUSEWIVES ATLANTA

BRAVO

8.0

11.4

1,512

7

MEET THE BROWNS

TBS

6.7

9.6

1,417

8

MEET THE BROWNS

TBS

6.6

9.6

1,422

9

SHAKE IT UP

DISNEY

6.2

8.4

1,573

10

NBA REGULAR SEASON   

ESPN

6.0

9.7

1,144

11

NBA REGULAR SEASON

ESPN

5.8

8.8

1,086

12

WATCH WHAT HAPPENS LIVE

BRAVO

5.7

7.9

1,239

13

106 & PARK: 10 YEARS

 BET

5.6

8.0

1,053

14

BET MOVIE OF THE WEEK

 BET

5.4

8.7

1,029

15

WWE ENTERTAINMENT

USA

5.4

7.7

1,200

16

WWE ENTERTAINMENT

USA

5.2

7.3

1,139

17

NBA BASKETBALL

TNT

5.1

7.5

983

18

HOUSE OF PAYNE

TBS

5.0

7.5

1,056

19

NBA BASKETBALL

TNT

4.8

8.5

883

20

BAD GIRLS CLUB

OXYGEN

4.5

6.4

884

21

BET MOVIE OF THE WEEK

 BET

4.4

6.3

801

22

REAL HOUSEWIVES ATLANTA

BRAVO

4.2

6.3

834

23

MY WIFE AND KIDS

NICK

4.2

6.2

815

24

LAW & ORDER: SVU

USA

4.2

6.0

686

25

HOUSE OF PAYNE

TBS

4.1

6.2

778

Source: Nielsen Media Research. Ranked by share of audience watching. Based on live and same day viewing. Number of viewers shown in thousands (1,000 = 1 million). Representing more than 13.45 million television households in the U.S., the African-American television audience is the largest minority segment in Nielsen's measurement samples. All times eastern.
 
Click here for last week's Top 25 cable TV chart


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 JUST RELEASED
New 'Buying Power' report: Black consumers spend as economy grows
Details $507 billion in expenditures

(November 1, 2010) African-American consumers are cautiously increasing their spending in some key product categories, even as they continue to make adjustments in a slowly growing economy. The finding comes from the soon to be issued 16th annual edition of "The Buying Power of Black America" report.

In 2009, black households spent an estimated $507 billion in 27 product and services categories. That's an increase of 16.6% over the $435 billion spent in 2008. African-Americans' total earned income for 2009 is estimated at $836 billion...

Story continued...






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