HOME | STATS | PUBLICATIONSREGISTER | ADVERTISE  | CONTACT US | SEARCH



 Register Here 
STAY IN-THE-KNOW!
Are you getting the latest industry news when it happens via e-mail
?



Click here for free delivery of the Target Market News Bulletin
You'll receive news of breaking stories, exclusives, updates and headlines on the latest developments in African American marketing and media


 Black Stats  
Frequently requested data on African American consumers

Black Buying Power:
 $836 Billion (2010)

Black U.S. Population:
 41.1 million

Top Five Black Cities
 - New York
 - Chicago
 - Detroit
 - Philadelphia
 - Houston

Top Five Black Metros:
 - New York-New Jersey
 - Washington-Baltimore
 - Chicago-Gary
 - Los Angeles
 - Philadelphia

Top Five Expenditures:
 - Housing $203.8 bil.
 - Food $65.2 bil.
 - Cars/Trucks $29.1 bil.
 - Clothing $29.3 bil.
 - Health Care $23.6 bil.
______________________
Q
uick access to key stats
U.S. Census 
Bureau Data

Click here to go to African-American Census Bureau data

_____________________


Copyright
(c) 2010 by
Target Market News Inc.

All rights reserved
Business address:
228 S. Wabash Ave.
Suite 210
Chicago, IL 60604
t. 312-408-1881 
info@targetmarketnews.com

Black TV Ratings for Week of November 1 -  7
NBC throws in the towel on spy drama 'Undercovers' after Dec. 1

(November 9, 2010) NBC announced that the only TV network prime time drama led by an African-American cast has been cancelled. "Undercovers," which stars Boris Kodjoe and Gugu Mbatha-Raw, will be dropped from the Wednesday night schedule after December 1. The three remaining episodes which have already been shot will be shown at a time to be announced.

For the first week of November, CBS continued its renewed dominance over the Top 25 most popular shows in black households. It had 12.8 million viewers for ten of its programs on the chart. NBC had a strong second place with 10.2 million watching six of its shows. ABC was third with 9.0 million watchers for six of its chart makers,

According to Nielsen, there were 36.1 million viewers for the Top 25 shows, or seven percent fewer than in the previous week.

Top 25 Broadcast Shows in Black Households

 Rank | Program | Network | % AA Homes | % of AA | No. Viewers 2+

1

NBC SUN. NIGHT FOOTBALL

NBC

14.1

7.0

2,617

2

DANCING WITH THE STARS

ABC

11.7

6.1

2,276

3

60 MINUTES

CBS

11.5

5.7

2,147

4

SUNDAY NIGHT NFL PRE-KICK

NBC

10.9

5.7

2,157

5

DANCING W/STARS RESULTS

ABC

10.2

4.9

1,840

6

PRIVATE PRACTICE

ABC

8.3

3.6

1,367

7

LAW & ORDER:LA

NBC

8.2

3.8

1,445

8

LAW AND ORDER:SVU

NBC

8.2

4.0

1,511

9

UNDERCOVER BOSS

CBS

7.0

3.5

1,333

10

CRIMINAL MINDS

CBS

7.0

3.8

1,413

11

GREY'S ANATOMY

ABC

6.9

3.2

1,200

12

HAWAII FIVE-0

CBS

6.8

3.3

1,252

13

FOOTBALL NT AMERICA PT 3

NBC

6.7

3.3

1,254

14

THE MENTALIST

CBS

6.7

3.3

1,226

15

CASTLE

ABC

6.7

3.2

1,207

16

UNDERCOVERS

NBC

6.7

3.3

1,246

17

FAMILY GUY

FOX

6.7

3.8

1,416

18

NCIS:LOS ANGELES-EL NT SP

CBS

6.4

3.0

1,133

19

AMERICAN DAD

FOX

6.4

3.3

1,238

20

CSI

CBS

6.3

2.9

1,084

21

CSI: NY

CBS

6.2

2.8

1,055

22

CLEVELAND

FOX

6.1

3.7

1,382

23

DESPERATE HOUSEWIVES

ABC

6.1

3.1

1,150

24

AMAZING RACE 17

CBS

6.1

3.2

1,195

25

BLUE BLOODS

CBS

5.9

2.7

1,018

Source: Nielsen Media Research. Number of viewers ages 2+ shown in thousands (1,000 = 1 million). Rankings are based on share of black households. Representing more than 13.45 million television households in the U.S., the African-American television audience is the largest minority segment in Nielsen measurement samples. All times eastern.

Click here for last week's Top 25 TV chart



Go to Target Market News homepage

RECENT STORIES
Real Men Cook hires agency collective led by E. Britton Group, Kizart Media Partners

Essence promotes Antoinette Mabry to Senior Director of Marketing

Angela Burt-Murray leaving editor's post at Essence magazine after five years

Lagrant Comm hires two for Robert Wood Johnson Foundation account

Black TV Ratings for Week of October 25 - 31 CBS maintains its title as week's most watched network, NBC falls to third

P&G's 'My Black Is Beautiful' TV series returning to BET on November 7th

Black Cable TV Ratings for Week of Oct. 25 - 31 TBS and Tyler Perry outscore the return of basketball on ESPN and TNT

Veteran journalist Hazel Trice Edney launching black news wire service

New 'Buying Power' report: Black consumers spend as economy grows 11-1-10

Tom Burrell adopts best-selling book, 'Brainwashed,' into online quiz 11-1-10

AT&T receives top honor from National Minority Supplier Development Council

Click here for more recent news stories and our news archive

 


 JUST RELEASED
New 'Buying Power' report: Black consumers spend as economy grows
Details $507 billion in expenditures

(November 1, 2010) African-American consumers are cautiously increasing their spending in some key product categories, even as they continue to make adjustments in a slowly growing economy. The finding comes from the soon to be issued 16th annual edition of "The Buying Power of Black America" report.

In 2009, black households spent an estimated $507 billion in 27 product and services categories. That's an increase of 16.6% over the $435 billion spent in 2008. African-Americans' total earned income for 2009 is estimated at $836 billion...

Story continued...






_________________________________________________________________________________________