Black Stats Frequently requested
data on African American consumers
Black Buying Power:
$836 Billion (2010)
Black U.S. Population:
41.1 million
Top Five Black Cities
- New York
- Chicago
- Detroit
- Philadelphia
- Houston
Top Five Black Metros:
- New York-New Jersey
- Washington-Baltimore
- Chicago-Gary
- Los Angeles
- Philadelphia
Top Five Expenditures:
- Housing $203.8 bil.
- Food $65.2 bil.
- Cars/Trucks $29.1 bil.
- Clothing $29.3 bil.
- Health Care $23.6 bil. ______________________
Quick access to key stats
U.S. Census
Bureau Data
Click here to go to African-American Census Bureau
data
_____________________
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Black TV Ratings for Week of November 1 - 7 NBC
throws in the towel on spy drama 'Undercovers' after Dec. 1
(November 9, 2010) NBC announced that the only TV network prime time
drama led by an African-American cast has been cancelled. "Undercovers,"
which stars Boris Kodjoe and Gugu Mbatha-Raw, will be dropped from the
Wednesday night schedule after December 1. The three remaining episodes
which have already been shot will be shown at a time to be announced.
For the first week of November, CBS continued its renewed dominance over
the Top 25 most popular shows in black households. It had 12.8 million
viewers for ten of its programs on the chart. NBC had a strong second
place with 10.2 million watching six of its shows. ABC was third with
9.0 million watchers for six of its chart makers,
According to Nielsen, there were 36.1 million viewers for the Top 25
shows, or seven percent fewer than in the previous week.
Top 25
Broadcast Shows in Black Households
Rank | Program | Network | % AA Homes | % of AA | No. Viewers 2+
1
NBC SUN. NIGHT FOOTBALL
NBC
14.1
7.0
2,617
2
DANCING WITH THE STARS
ABC
11.7
6.1
2,276
3
60 MINUTES
CBS
11.5
5.7
2,147
4
SUNDAY NIGHT NFL PRE-KICK
NBC
10.9
5.7
2,157
5
DANCING W/STARS RESULTS
ABC
10.2
4.9
1,840
6
PRIVATE PRACTICE
ABC
8.3
3.6
1,367
7
LAW & ORDER:LA
NBC
8.2
3.8
1,445
8
LAW AND ORDER:SVU
NBC
8.2
4.0
1,511
9
UNDERCOVER BOSS
CBS
7.0
3.5
1,333
10
CRIMINAL MINDS
CBS
7.0
3.8
1,413
11
GREY'S ANATOMY
ABC
6.9
3.2
1,200
12
HAWAII FIVE-0
CBS
6.8
3.3
1,252
13
FOOTBALL NT AMERICA PT 3
NBC
6.7
3.3
1,254
14
THE MENTALIST
CBS
6.7
3.3
1,226
15
CASTLE
ABC
6.7
3.2
1,207
16
UNDERCOVERS
NBC
6.7
3.3
1,246
17
FAMILY GUY
FOX
6.7
3.8
1,416
18
NCIS:LOS ANGELES-EL NT SP
CBS
6.4
3.0
1,133
19
AMERICAN DAD
FOX
6.4
3.3
1,238
20
CSI
CBS
6.3
2.9
1,084
21
CSI: NY
CBS
6.2
2.8
1,055
22
CLEVELAND
FOX
6.1
3.7
1,382
23
DESPERATE HOUSEWIVES
ABC
6.1
3.1
1,150
24
AMAZING RACE 17
CBS
6.1
3.2
1,195
25
BLUE BLOODS
CBS
5.9
2.7
1,018
Source: Nielsen Media
Research. Number of viewers ages 2+ shown in thousands (1,000 = 1
million). Rankings are based on share of black households. Representing
more than 13.45 million television households in the U.S., the
African-American television audience is the largest minority segment in
Nielsen measurement samples. All times eastern.
Click here for last week's Top 25 TV chart
JUST RELEASED New
'Buying Power' report: Black consumers spend as economy grows Details $507
billion in
expenditures (November
1, 2010) African-American consumers are cautiously increasing their
spending in some key product categories, even as they continue to make
adjustments in a slowly growing economy. The finding comes from the soon
to be issued 16th annual edition of "The Buying Power of Black America"
report.
In 2009, black households spent an estimated $507 billion in 27 product
and services categories. That's an increase of 16.6% over the $435 billion
spent in 2008. African-Americans' total earned income for 2009 is
estimated at $836 billion...
Story continued...
(November
1, 2010) African-American consumers are cautiously increasing their
spending in some key product categories, even as they continue to make
adjustments in a slowly growing economy. The finding comes from the soon
to be issued 16th annual edition of "The Buying Power of Black America"
report. 
