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Black Buying Power:
  $744 Billion (2006)

Black U.S. Population:
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  - Los Angeles
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 - Food $59.2 bil.
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 - Clothing $27.7 bil.
 - Health Care $17.8 bil.

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Flowers Communications promotes Ron Childs to Vice President, Media Relations

(November 9, 2009) Ronald E. Childs has been named Vice President, Media Relations, for Chicago-based Flowers Communications Group (FCG), it was recently announced by the agency.  Childs, 50, formerly served as media relations director for the top-rated multicultural marketing communications firm. For several years now, his department has managed all local, national, international and social media outreach for the agency's entire client roster.

The results of Childs' career can be seen both through work he has fostered on behalf of FCG and its clients, as well as his own published, written work. Under his leadership, FCG has penned premium multicultural, mainstream and social media coverage on behalf of its globally recognized clients, including American Honda, McDonald's, MillerCoors, Kmart and Sears and the Chicago White Sox, to name only a few. From national morning TV shows and daily newspapers, to premiere African-American and Latino-focused media and the continuously emerging social media landscape, Childs maintains a pulse on best practices to deliver relevant, timely messages for FCG and its clients.

"Having been a public relations practitioner for many years, it's exciting to see the evolution of media relations with the explosion of technology and social media," comments D. Michelle Flowers Welch. "Ron brings an immeasurable amount of professional and personal insight and through his seasoned expertise, FCG is poised to continue our leadership role in delivering quality and stellar media relations initiatives to our clients and our industry."   

An award-winning journalist, editor and photographer, his written work has appeared in numerous publications worldwide, among them such respected periodicals as Black Enterprise, Black Issues In Higher Education, The Black Collegian, EM-EBONY MAN, Jet, UPSCALE, Dollars & Sense, Black Elegance, Minorities & Women In Business and Today's Black Woman magazines, the IPRA Frontline and other titles.

Prior to joining FCG, the Grambling State University graduate held a number of high-level communications positions including: Assistant director of publicity and associate editor, respectively for Johnson Publishing Company and its former EM [EBONY MAN] magazine; communications specialist and speechwriter to Chicago's late Mayor Harold Washington, and media strategist and senior account executive with Burrell Communications Group. Childs is executive vice president of the Black Public Relations Society of Chicago, and a member of the National Black Public Relations Society, the National Association of Black Journalists' national and Chicago chapters, and is founder and president of the Chicago alumni chapter of Grambling State University. 

Childs is the recipient of numbers of industry accolades, including the Distinguished Alumni Presidential Citation bestowed annually by the National Association for Equal Opportunity In Higher Education, and an induction into the national alumni Hall of Fame of Grambling State University. He also volunteers personal time to Literacy Chicago.

Flowers Communications Group (FCG) is an award-winning multicultural communications agency based in Chicago. FCG was founded in 1991 by D. Michelle Flowers Welch, with a mission to provide quality public relations and marketing communications initiatives that reach and respect the African-American and Hispanic audiences.  FCG is an independent, minority and MBE/WBE. In 2006, FCG successfully launched its Hispanic division, FCGLatino.

For more information on Flowers Communications Group, visit the agency's web site, at: www.flowerscomm.com.

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