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data on African American consumers
Black Buying Power:
$679 Billion (2004)
Black U.S. Population:
Top Five Black Cities
- New York
Top Five Black Metros:
- New York-New Jersey
- Los Angeles
Top Five Expenditures:
- Housing 110.2 bil.
- Food 53.8 bil.
- Cars/Trucks 28.7 bil.
- Clothing 22.0 bil.
- Health Care 17.9 bil.
Click here for more stats from "The Buying Power of
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THE LATEST NEWS
Simmons Lathan Media launching urban channel on Comcast VOD
9, 2005) DoD, the first-ever all video-on-
demand virtual channel targeting the hip-hop and urban market, will launch
as a free service on Comcast's ON DEMAND service on November 11, 2005. DoD
is the new grassroots brand and VOD subsidiary of Simmons Lathan Media
Group, founded by media entrepreneur Will Griffin, in partnership with
hip-hop mogul Russell Simmons and television pioneer Stan Lathan.
over $1 trillion a year in spending power, hip-hop consumers, ages 13-34,
have become the driving force of a great movement in popular culture by
uniting fans across racial lines," said Will Griffin (above), CEO of DoD.
"With DoD, we are creating a cutting-edge channel that will fill a void
and pent-up demand in hip-hop and urban programming. The channel will
feature fresh and compelling content aimed to educate, inform and
stimulate this powerful and unified base of fans of hip-hop culture."
The sponsorship-supported lifestyle channel, featuring original and
acquired content, will be available in all Comcast ON DEMAND markets,
including Atlanta, Baltimore, Boston, Chicago, Cleveland, Dallas, Denver,
Detroit, Los Angeles, Philadelphia/New Jersey, San Francisco/Oakland,
Seattle and Washington, DC, plus suburban metros. Comcast Digital Cable
customers will be able to select the "Urban Beat" option on the ON DEMAND
main menu and then choose DoD.
DoD will feature fresh content with themes that change monthly hosted by
their own VJ personalities. Programming will include mix tapes and video
mix shows; music- and sports-celebrity-driven documentary series; local
market content; short- and feature-length films; "old school" classics;
fashion and comedy specials; DoD video personals; exclusive RBK-produced
content; and more.
The month of November is dedicated to "Mixtapes, the Lifeblood of
Hip-Hop." DoD's schedule will debut exclusive bios on 50 Cent and Eminem,
who began their careers featured on mix tapes. The channel will have RBK-produced
content from Jay-Z, Allen Iverson and G-Unit. Also available on DoD are
mix tape sessions with Clinton Sparks, Eminem's DJ; video mix shows that
combine mix tapes remixed with music videos and dance battles featuring
street style dancing.
Additionally, DoD has joined forces with Allhiphop.com to bring viewers
conversations with hip-hop's most essential figures, including Damon Dash,
Paul Wall, Nas, 50 Cent, Beanie Siegel and Juelz Santana.
DoD will deliver highly targeted advertising and sponsorship opportunities
for brands that have a demonstrated history of supporting hip-hop/urban
culture. DoD will help brands integrate their marketing messages within
the programming. In partnership with Clear Channel Entertainment
Properties, DoD has already signed on Coca-Cola, General Motors and Reebok
as founding partners. They will be featured in authentic and innovative
branded-entertainment programs, and will be incorporated in
cross-promotional DoD marketing campaigns.
Go to Target Market News
2 WEEKS AWAY!
Target Market News
November 15th, 2005
Time Warner Inc.
The Time & Life Building
The third annual all-day symposium
for publishing and marketing
executives to examine the latest
research, trends and
opportunities for African-
publishers and advertisers
the following advertisers
Black Enterprise Magazine
E. Morris Communications
Heart & Soul Magazine
Johnson Publishing Co.
(A Partial Listing)
- Advertising Sales
- Successful Start-ups
- Circulation Strategies
- Distribution Strategies
- Reader Research
- Advertising Research
- Additional Revenue Streams
- Advertising Sales Reps
Click here for information and
The trade publication for
in-depth coverage of Black
and Media news
THE WORKBOOK NOW!
sixth annual event examining the latest trends, findings and practices in
marketing to African-American consumers
Carol H. Williams Advertising
E. Morris Communications
Ethnic Print Media Group
NSights Worldwide LLC
On Wheels Inc.
R.J. Dale Advertising & P.R.
Target Market News
U.S. Census Bureau