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Simmons Lathan Media launching urban channel on Comcast VOD

(November 9, 2005) DoD, the first-ever all video-on- demand virtual channel targeting the hip-hop and urban market, will launch as a free service on Comcast's ON DEMAND service on November 11, 2005. DoD is the new grassroots brand and VOD subsidiary of Simmons Lathan Media Group, founded by media entrepreneur Will Griffin, in partnership with hip-hop mogul Russell Simmons and television pioneer Stan Lathan.

"With over $1 trillion a year in spending power, hip-hop consumers, ages 13-34, have become the driving force of a great movement in popular culture by uniting fans across racial lines," said Will Griffin (above), CEO of DoD. "With DoD, we are creating a cutting-edge channel that will fill a void and pent-up demand in hip-hop and urban programming. The channel will feature fresh and compelling content aimed to educate, inform and stimulate this powerful and unified base of fans of hip-hop culture."

The sponsorship-supported lifestyle channel, featuring original and acquired content, will be available in all Comcast ON DEMAND markets, including Atlanta, Baltimore, Boston, Chicago, Cleveland, Dallas, Denver, Detroit, Los Angeles, Philadelphia/New Jersey, San Francisco/Oakland, Seattle and Washington, DC, plus suburban metros. Comcast Digital Cable customers will be able to select the "Urban Beat" option on the ON DEMAND main menu and then choose DoD.

DoD will feature fresh content with themes that change monthly hosted by their own VJ personalities. Programming will include mix tapes and video mix shows; music- and sports-celebrity-driven documentary series; local market content; short- and feature-length films; "old school" classics; fashion and comedy specials; DoD video personals; exclusive RBK-produced content; and more.

The month of November is dedicated to "Mixtapes, the Lifeblood of Hip-Hop." DoD's schedule will debut exclusive bios on 50 Cent and Eminem, who began their careers featured on mix tapes. The channel will have RBK-produced content from Jay-Z, Allen Iverson and G-Unit. Also available on DoD are mix tape sessions with Clinton Sparks, Eminem's DJ; video mix shows that combine mix tapes remixed with music videos and dance battles featuring street style dancing.

Additionally, DoD has joined forces with Allhiphop.com to bring viewers conversations with hip-hop's most essential figures, including Damon Dash, Paul Wall, Nas, 50 Cent, Beanie Siegel and Juelz Santana.

DoD will deliver highly targeted advertising and sponsorship opportunities for brands that have a demonstrated history of supporting hip-hop/urban culture. DoD will help brands integrate their marketing messages within the programming. In partnership with Clear Channel Entertainment Properties, DoD has already signed on Coca-Cola, General Motors and Reebok as founding partners. They will be featured in authentic and innovative branded-entertainment programs, and will be incorporated in cross-promotional DoD marketing campaigns.

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Click here for free delivery of the Target Market News Bulletin You'll receive news of breaking stories, exclusives, updates and headlines on the latest developments in African American marketing and media Black Stats Frequently requested data on African American consumers Black Buying Power: $679 Billion (2004) Black U.S. Population: 38.3 million Top Five Black Cities - New York - Chicago - Detroit - Philadelphia - Houston Top Five Black Metros: - New York-New Jersey - Washington-Baltimore - Chicago-Gary - Los Angeles - Philadelphia Top Five Expenditures: - Housing 110.2 bil. - Food 53.8 bil. - Cars/Trucks 28.7 bil. - Clothing 22.0 bil. - Health Care 17.9 bil. Click here for more stats from "The Buying Power of Black America." ______________________ Get quick access to key U.S. Census Bureau Data Click here to go to African-American Census Bureau data _____________________ Copyright `© 2005 by Target Market News Inc.` All rights reserved Business address: 228 S. Wabash Ave. Suite 210 Chicago, IL 60604 t. 312-408-1881 f. 312-408-1867 info@targetmarketnews.com	THE LATEST NEWS Simmons Lathan Media launching urban channel on Comcast VOD (November 9, 2005) DoD, the first-ever all video-on- demand virtual channel targeting the hip-hop and urban market, will launch as a free service on Comcast's ON DEMAND service on November 11, 2005. DoD is the new grassroots brand and VOD subsidiary of Simmons Lathan Media Group, founded by media entrepreneur Will Griffin, in partnership with hip-hop mogul Russell Simmons and television pioneer Stan Lathan. "With over $1 trillion a year in spending power, hip-hop consumers, ages 13-34, have become the driving force of a great movement in popular culture by uniting fans across racial lines," said Will Griffin (above), CEO of DoD. "With DoD, we are creating a cutting-edge channel that will fill a void and pent-up demand in hip-hop and urban programming. The channel will feature fresh and compelling content aimed to educate, inform and stimulate this powerful and unified base of fans of hip-hop culture." The sponsorship-supported lifestyle channel, featuring original and acquired content, will be available in all Comcast ON DEMAND markets, including Atlanta, Baltimore, Boston, Chicago, Cleveland, Dallas, Denver, Detroit, Los Angeles, Philadelphia/New Jersey, San Francisco/Oakland, Seattle and Washington, DC, plus suburban metros. Comcast Digital Cable customers will be able to select the "Urban Beat" option on the ON DEMAND main menu and then choose DoD. DoD will feature fresh content with themes that change monthly hosted by their own VJ personalities. Programming will include mix tapes and video mix shows; music- and sports-celebrity-driven documentary series; local market content; short- and feature-length films; "old school" classics; fashion and comedy specials; DoD video personals; exclusive RBK-produced content; and more. The month of November is dedicated to "Mixtapes, the Lifeblood of Hip-Hop." DoD's schedule will debut exclusive bios on 50 Cent and Eminem, who began their careers featured on mix tapes. The channel will have RBK-produced content from Jay-Z, Allen Iverson and G-Unit. Also available on DoD are mix tape sessions with Clinton Sparks, Eminem's DJ; video mix shows that combine mix tapes remixed with music videos and dance battles featuring street style dancing. Additionally, DoD has joined forces with Allhiphop.com to bring viewers conversations with hip-hop's most essential figures, including Damon Dash, Paul Wall, Nas, 50 Cent, Beanie Siegel and Juelz Santana. DoD will deliver highly targeted advertising and sponsorship opportunities for brands that have a demonstrated history of supporting hip-hop/urban culture. DoD will help brands integrate their marketing messages within the programming. In partnership with Clear Channel Entertainment Properties, DoD has already signed on Coca-Cola, General Motors and Reebok as founding partners. They will be featured in authentic and innovative branded-entertainment programs, and will be incorporated in cross-promotional DoD marketing campaigns. Go to Target Market News homepage	ONLY 2 WEEKS AWAY! Target Market News Presents The 2005 African- American Magazine Summit November 15th, 2005 Time Warner Inc. The Time & Life Building New York, N.Y. ______________________ The third annual all-day symposium for publishing and marketing executives to examine the latest research, trends and opportunities for African- American magazine publishers and advertisers Sponsored By Hear presentations from the following advertisers and publishers: Almae Publishers Representatives Black Enterprise Magazine Brand Jordan E. Morris Communications Essence Communications Footsteps Group Heart & Soul Magazine Johnson Publishing Co. 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