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 Black Stats  
Frequently requested data on African American consumers

Black Buying Power:
 $836 Billion (2010)

Black U.S. Population:
 41.1 million

Top Five Black Cities
 - New York
 - Chicago
 - Detroit
 - Philadelphia
 - Houston

Top Five Black Metros:
 - New York-New Jersey
 - Washington-Baltimore
 - Chicago-Gary
 - Los Angeles
 - Philadelphia

Top Five Expenditures:
 - Housing $203.8 bil.
 - Food $65.2 bil.
 - Cars/Trucks $29.1 bil.
 - Clothing $29.3 bil.
 - Health Care $23.6 bil.
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U.S. Census 
Bureau Data

Click here to go to African-American Census Bureau data

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Essence promotes Antoinette Mabry to Senior Director of Marketing

(November 5, 2010) Essence Communications, Inc. has named Antoinette Mabry as its new Senior Director, Marketing, it was announced today. She will report to Karen Williams, who was recently promoted to Vice-President, Sales & Marketing.

A multifaceted and passionate brand leader, Antoinette brings over 15 years in the marketing and advertising field, including: brand management, cause marketing, entertainment marketing, consumer promotion, advertising/media strategy, events and sponsorship management and community outreach. She also has expertise in creating national marketing programs and leading cross-functional teams to drive sales for global brands targeting emerging markets, multi-cultural, Gen X, youth and general market audiences. Antoinette has a unique vantage point -- having worked on both the client and agency sides.

"Antoinette's avid enthusiasm for brands will prove to be invaluable to our marketing team as we continue to strategize and create innovative ways to engage the Essence audience," said Williams.

Prior to Essence, she worked as a Senior Marketing Manager at Boost Mobile, where she oversaw integrated marketing campaigns and events, developed and activated national and targeted local marketing programs and directed 5 regional managers for Boost Mobile's prepaid wireless products and services. During her tenure, Antoinette managed the NY Emmy Award winning campaign -- Boost Mobile RockCorps, effectively managed a $20 million marketing and advertising budget, and successfully extended the award-winning campaign to 17 markets. Prior to Boost, Antoinette worked in the advertising and marketing departments of ConAgra Foods, Allied Domecq Spirits & Wines and Vanguard Communications.

Antoinette graduated from Howard University with a Bachelor of Business Administration in Marketing, and received her Master of Business Administration in Marketing from Clark Atlanta University. She is a member of the National Black Masters of Business Administration Association (NBMBAA) and Delta Sigma Theta Sorority, Inc.


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 JUST RELEASED
New 'Buying Power' report: Black consumers spend as economy grows
Details $507 billion in expenditures

(November 1, 2010) African-American consumers are cautiously increasing their spending in some key product categories, even as they continue to make adjustments in a slowly growing economy. The finding comes from the soon to be issued 16th annual edition of "The Buying Power of Black America" report.

In 2009, black households spent an estimated $507 billion in 27 product and services categories. That's an increase of 16.6% over the $435 billion spent in 2008. African-Americans' total earned income for 2009 is estimated at $836 billion...

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