Black Stats Frequently requested
data on African American consumers
Black Buying Power:
$836 Billion (2010)
Black U.S. Population:
Top Five Black Cities
- New York
Top Five Black Metros:
- New York-New Jersey
- Los Angeles
Top Five Expenditures:
- Housing $203.8 bil.
- Food $65.2 bil.
- Cars/Trucks $29.1 bil.
- Clothing $29.3 bil.
- Health Care $23.6 bil. ______________________
Quick access to key stats
Click here to go to African-American Census Bureau
2010 by Target Market News Inc. All rights reserved
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Chicago, IL 60604
Essence promotes Antoinette Mabry to Senior Director of Marketing
5, 2010) Essence Communications, Inc. has named Antoinette Mabry as its
new Senior Director, Marketing, it was announced today. She will report
to Karen Williams, who was recently promoted to Vice-President, Sales &
A multifaceted and passionate brand leader, Antoinette brings over 15
years in the marketing and advertising field, including: brand
management, cause marketing, entertainment marketing, consumer
promotion, advertising/media strategy, events and sponsorship management
and community outreach. She also has expertise in creating national
marketing programs and leading cross-functional teams to drive sales for
global brands targeting emerging markets, multi-cultural, Gen X, youth
and general market audiences. Antoinette has a unique vantage point --
having worked on both the client and agency sides.
"Antoinette's avid enthusiasm for brands will prove to be invaluable to
our marketing team as we continue to strategize and create innovative
ways to engage the Essence audience," said Williams.
Prior to Essence, she worked as a Senior Marketing Manager at Boost
Mobile, where she oversaw integrated marketing campaigns and events,
developed and activated national and targeted local marketing programs
and directed 5 regional managers for Boost Mobile's prepaid wireless
products and services. During her tenure, Antoinette managed the NY Emmy
Award winning campaign -- Boost Mobile RockCorps, effectively managed a
$20 million marketing and advertising budget, and successfully extended
the award-winning campaign to 17 markets. Prior to Boost, Antoinette
worked in the advertising and marketing departments of ConAgra Foods,
Allied Domecq Spirits & Wines and Vanguard Communications.
Antoinette graduated from Howard University with a Bachelor of Business
Administration in Marketing, and received her Master of Business
Administration in Marketing from Clark Atlanta University. She is a
member of the National Black Masters of Business Administration
Association (NBMBAA) and Delta Sigma Theta Sorority, Inc.
JUST RELEASED New
'Buying Power' report: Black consumers spend as economy grows Details $507
1, 2010) African-American consumers are cautiously increasing their
spending in some key product categories, even as they continue to make
adjustments in a slowly growing economy. The finding comes from the soon
to be issued 16th annual edition of "The Buying Power of Black America"
In 2009, black households spent an estimated $507 billion in 27 product
and services categories. That's an increase of 16.6% over the $435 billion
spent in 2008. African-Americans' total earned income for 2009 is
estimated at $836 billion...