Black Stats Frequently requested
data on African American consumers
Black Buying Power:
$836 Billion (2010)
Black U.S. Population:
Top Five Black Cities
- New York
Top Five Black Metros:
- New York-New Jersey
- Los Angeles
Top Five Expenditures:
- Housing $203.8 bil.
- Food $65.2 bil.
- Cars/Trucks $29.1 bil.
- Clothing $29.3 bil.
- Health Care $23.6 bil. ______________________
Quick access to key stats
Click here to go to African-American Census Bureau
2010 by Target Market News Inc. All rights reserved
228 S. Wabash Ave.
Chicago, IL 60604
Men Cook hires agency collaborative led by E. Britton Group, Kizart
8, 2010) Real Men Cook, the brand behind one of the largest Father's Day
celebration in the U.S., has selected a collaborative team of agencies
to manage national brand image, communication and expansion. Co-Founder
and Owner, Yvette Moyo-Gillard announced that E. Britton Group
Communications Inc. will lead the team comprised of Kizart Media
Partners, Ground Zero Promotions & Marketing and N2U Creative Marketing
"We are more than delighted with Ella Britton's leadership
capabilities," Moyo-Gillard said. "She deeply understands the Real Men
Cook brand, and the importance of men invested in their families and
communities. But what is equally exciting to me as a marketer is that
she brings strategic analysis and planning to ensure that millions
continue to be touched and inspired by our event."
Real Men Charities, Inc. presents Real Men Cook events as a national
crusade to positively change the way the world views men in relationship
to their families and the community. The crusade includes events, which
have taken place all on the same day, Father's Day, in major markets
including Atlanta, Chicago, Dallas, Detroit, Houston, Miami, Los
Angeles, New Orleans, New York, Philadelphia, Phoenix, St. Louis and
Throughout the past 20 years, Real Men Cook's annual Father's Day events
have built a strong and loyal consumer following in the African American
community. Numerous celebrities and notables have been "Real Men" as
hosts, participants or endorsers -- such as Marc Morial, President of
the National Urban League, Earvin "Magic" Johnson, national radio
personalities Tom Joyner and Doug Banks, journalist Roland Martin, and
then U.S. Senator Barack Obama.
Currently, the collaborative is engaging potential sponsors and
developing the 360 degree communication plan that will bring the idea of
"Strong Fathers, Strong Families, Strong Communities" to life for the
brand. Brands and organizations wishing to discuss 2011 national
sponsorship opportunities should contact Sherman Kizart at email@example.com.
About E. Britton Group
Founded in September 2008, E. Britton Group Communications Inc. is a
full-service communications agency, located in Chicago, Illinois. At
its core, E. Britton Group is a communication consultancy with in-depth
research capabilities. The agency focuses on identifying the strategies
that help emerging and established brands create and strengthen
relationships with consumers in order to increase brand resonance and
sales. A partial list of clients includes "America I Am" presented by
Tavis Smiley, BlackDoctor.Org, Deeply Rooted Dance Theater and Real Men
About Kizart Media Partners
Kizart Media Partners, founded by Sherman Kizart in 2008, is a national
media sales and marketing consulting firm uniquely positioned to partner
with clients, generating greater sales that focuses on revenue
opportunities for Urban targeted media platforms. Kizart acquired his
expertise from over 20 years of experience as a marketing specialist. He
is one of the leading advocates and authorities on Urban Radio and
multicultural media strategy and tactics. Also, Sherman was awarded the
radio industry's highest recognition, the Radio Wayne Award.
About Ground Zero Promotions and Marketing
Ground Zero Promotions and Marketing is a full service event production
and marketing company. The agency's core services include strategy and
planning, design and décor, creative development and production
management. Michael Bailey, principal of Ground Zero, is an innovative
marketer with both agency and client side experience. His 17-year
marketing career crosses a variety of industries including music,
automotive, spirits, consumer packaged goods, entertainment and many
others, and he has an extensive background and knowledge of brand
strategy and planning, sponsorships, event management and execution.
About N2U Creative Marketing Group
N2U Creative Marketing Group has over 25 years of strategic experiential
marketing experience with fortune 500 companies such as Disney/ABC,
General Motors, Saturn Automotive, Pepsi, Motorola, American Express,
and Kraft. Award-winning N2U has produced broadcast shows for VH1 and
CBS, and has created and produced live concerts featuring talent such as
Will Smith, Alanis Morrissette, Brian McKnight, Robin Thicke, Michael
Buble', Angie Stone and many others.
JUST RELEASED New
'Buying Power' report: Black consumers spend as economy grows Details $507
1, 2010) African-American consumers are cautiously increasing their
spending in some key product categories, even as they continue to make
adjustments in a slowly growing economy. The finding comes from the soon
to be issued 16th annual edition of "The Buying Power of Black America"
In 2009, black households spent an estimated $507 billion in 27 product
and services categories. That's an increase of 16.6% over the $435 billion
spent in 2008. African-Americans' total earned income for 2009 is
estimated at $836 billion...