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 Black Stats  
Frequently requested data on African American consumers

Black Buying Power:
 $836 Billion (2010)

Black U.S. Population:
 41.1 million

Top Five Black Cities
 - New York
 - Chicago
 - Detroit
 - Philadelphia
 - Houston

Top Five Black Metros:
 - New York-New Jersey
 - Washington-Baltimore
 - Chicago-Gary
 - Los Angeles
 - Philadelphia

Top Five Expenditures:
 - Housing $203.8 bil.
 - Food $65.2 bil.
 - Cars/Trucks $29.1 bil.
 - Clothing $29.3 bil.
 - Health Care $23.6 bil.
uick access to key stats
U.S. Census 
Bureau Data

Click here to go to African-American Census Bureau data


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Real Men Cook hires agency collaborative led by E. Britton Group, Kizart Media Partners

(November 8, 2010) Real Men Cook, the brand behind one of the largest Father's Day celebration in the U.S., has selected a collaborative team of agencies to manage national brand image, communication and expansion. Co-Founder and Owner, Yvette Moyo-Gillard announced that E. Britton Group Communications Inc. will lead the team comprised of Kizart Media Partners, Ground Zero Promotions & Marketing and N2U Creative Marketing Group. 

"We are more than delighted with Ella Britton's leadership capabilities," Moyo-Gillard said. "She deeply understands the Real Men Cook brand, and the importance of men invested in their families and communities. But what is equally exciting to me as a marketer is that she brings strategic analysis and planning to ensure that millions continue to be touched and inspired by our event."

Real Men Charities, Inc. presents Real Men Cook events as a national crusade to positively change the way the world views men in relationship to their families and the community. The crusade includes events, which have taken place all on the same day, Father's Day, in major markets including Atlanta, Chicago, Dallas, Detroit, Houston, Miami, Los Angeles, New Orleans, New York, Philadelphia, Phoenix, St. Louis and Washington, DC.

Throughout the past 20 years, Real Men Cook's annual Father's Day events have built a strong and loyal consumer following in the African American community. Numerous celebrities and notables have been "Real Men" as hosts, participants or endorsers -- such as Marc Morial, President of the National Urban League, Earvin "Magic" Johnson, national radio personalities Tom Joyner and Doug Banks, journalist Roland Martin, and then U.S. Senator Barack Obama.

Currently, the collaborative is engaging potential sponsors and developing the 360 degree communication plan that will bring the idea of "Strong Fathers, Strong Families, Strong Communities" to life for the brand. Brands and organizations wishing to discuss 2011 national sponsorship opportunities should contact Sherman Kizart at shermankizart@att.net.

About E. Britton Group
Founded in September 2008, E. Britton Group Communications Inc. is a full-service communications agency, located in Chicago, Illinois.  At its core, E. Britton Group is a communication consultancy with in-depth research capabilities.  The agency focuses on identifying the strategies that help emerging and established brands create and strengthen relationships with consumers in order to increase brand resonance and sales. A partial list of clients includes "America I Am" presented by Tavis Smiley, BlackDoctor.Org, Deeply Rooted Dance Theater and Real Men Cook.

About Kizart Media Partners
Kizart Media Partners, founded by Sherman Kizart in 2008, is a national media sales and marketing consulting firm uniquely positioned to partner with clients, generating greater sales that focuses on revenue opportunities for Urban targeted media platforms. Kizart acquired his expertise from over 20 years of experience as a marketing specialist. He is one of the leading advocates and authorities on Urban Radio and multicultural media strategy and tactics. Also, Sherman was awarded the radio industry's highest recognition, the Radio Wayne Award.

About Ground Zero Promotions and Marketing
Ground Zero Promotions and Marketing is a full service event production and marketing company. The agency's core services include strategy and planning, design and décor, creative development and production management. Michael Bailey, principal of Ground Zero, is an innovative marketer with both agency and client side experience.  His 17-year marketing career crosses a variety of industries including music, automotive, spirits, consumer packaged goods, entertainment and many others, and he has an extensive background and knowledge of brand strategy and planning, sponsorships, event management and execution. 

About N2U Creative Marketing Group
N2U Creative Marketing Group has over 25 years of strategic experiential marketing experience with fortune 500 companies such as Disney/ABC, General Motors, Saturn Automotive, Pepsi, Motorola, American Express, and Kraft.   Award-winning N2U has produced broadcast shows for VH1 and CBS, and has created and produced live concerts featuring talent such as Will Smith, Alanis Morrissette, Brian McKnight, Robin Thicke, Michael Buble', Angie Stone and many others.

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Angela Burt-Murray leaving editor's post at Essence magazine after five years

Lagrant Comm hires two for Robert Wood Johnson Foundation account

Black TV Ratings for Week of October 25 - 31 CBS maintains its title as week's most watched network, NBC falls to third

P&G's 'My Black Is Beautiful' TV series returning to BET on November 7th

Black Cable TV Ratings for Week of Oct. 25 - 31 TBS and Tyler Perry outscore the return of basketball on ESPN and TNT

Veteran journalist Hazel Trice Edney launching black news wire service

New 'Buying Power' report: Black consumers spend as economy grows 11-1-10

Tom Burrell adopts best-selling book, 'Brainwashed,' into online quiz 11-1-10

AT&T receives top honor from National Minority Supplier Development Council

TV One presents special one-hour interview with Michelle Obama tonight

Click here for more recent news stories and our news archive


New 'Buying Power' report: Black consumers spend as economy grows
Details $507 billion in expenditures

(November 1, 2010) African-American consumers are cautiously increasing their spending in some key product categories, even as they continue to make adjustments in a slowly growing economy. The finding comes from the soon to be issued 16th annual edition of "The Buying Power of Black America" report.

In 2009, black households spent an estimated $507 billion in 27 product and services categories. That's an increase of 16.6% over the $435 billion spent in 2008. African-Americans' total earned income for 2009 is estimated at $836 billion...

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