Black Stats Frequently requested
data on African American consumers
Black Buying Power:
$836 Billion (2010)
Black U.S. Population:
Top Five Black Cities
- New York
Top Five Black Metros:
- New York-New Jersey
- Los Angeles
Top Five Expenditures:
- Housing $203.8 bil.
- Food $65.2 bil.
- Cars/Trucks $29.1 bil.
- Clothing $29.3 bil.
- Health Care $23.6 bil. ______________________
Quick access to key stats
Click here to go to African-American Census Bureau
2010 by Target Market News Inc. All rights reserved
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Chicago, IL 60604
Lagrant Communications hires two for Robert Wood Johnson Foundation
(November 5, 2010) Lagrant Communications, an integrated multicultural
marketing communications firm that specializes in the African American
and Hispanic consumer markets, announced today the recent hiring of two
public relations veterans.
As Multicultural Communication Strategists, Leslie-Anne Frank and Zayda
Rivera will work exclusively on the firm's Robert Wood Johnson
Foundation account. Frank and Rivera will focus on building and
enhancing the Foundation's relationship with African American and
Hispanic consumers and media respectively.
Frank brings more than 20 years of public relations and journalism
experience to Lagrant Communications. She also has extensive experience
helping clients reach the African American consumer market. Prior to
joining the firm, Frank was a contributing writer for Essence
Communications, where she covered the 2008 presidential election
campaign for Essence.com. Over the course of Frank's career, she has
held strategic communications positions at LA Communications, Howland
PR, Inc., and Crawley Haskins & Rodgers. Frank holds a bachelor's degree
in Broadcast Journalism from Temple University.
Rivera brings more than eight years of journalism and public relations
experience to Lagrant Communications, with stints at Arcos
Communications, SOHH.com, The Ave Magazine, Urban Latino Magazine, and
DiversityInc. Her extensive experience in media and community relations
and editorial services has
proven invaluable to clients who desire to reach the Hispanic consumer
market. Rivera holds a bachelor's degree in Communication Sciences from
the University of Connecticut.
Lagrant Communications is an award-winning, full-service, integrated
marketing communications firm specializing in the African American and
Hispanic consumer markets. Established in September 1990, the firm
provides consultation to corporate, government, and not-for-profit
organizations, creating comprehensive, culturally sensitive and relevant
campaigns for clients who strive to reach ethnic populations.
Headquartered in Los Angeles with offices in Dallas and Princeton, New
Jersey, the firm offers a vast array of communication services,
including advertising, marketing, and public relations. The firm's
current client roster includes: American Airlines, American Cancer
Society, American Heart Association, Bahamas Ministry of Tourism and
Aviation, The California Wellness Foundation, GUARDIAN, Harley-Davidson
Motor Company, H&R Block, Los Angeles County Department of Public
Health, MetLife, MySpace, National Court Appointed Special Advocate
Association (CASA), Robert Wood Johnson Foundation, Southern California
Edison, Union Bank, and Verizon Wireless. For more information on
Lagrant Communications, visit
JUST RELEASED New
'Buying Power' report: Black consumers spend as economy grows Details $507
1, 2010) African-American consumers are cautiously increasing their
spending in some key product categories, even as they continue to make
adjustments in a slowly growing economy. The finding comes from the soon
to be issued 16th annual edition of "The Buying Power of Black America"
In 2009, black households spent an estimated $507 billion in 27 product
and services categories. That's an increase of 16.6% over the $435 billion
spent in 2008. African-Americans' total earned income for 2009 is
estimated at $836 billion...