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 Black Stats  
Frequently requested data on African American consumers

Black Buying Power:
 $836 Billion (2010)

Black U.S. Population:
 41.1 million

Top Five Black Cities
 - New York
 - Chicago
 - Detroit
 - Philadelphia
 - Houston

Top Five Black Metros:
 - New York-New Jersey
 - Washington-Baltimore
 - Chicago-Gary
 - Los Angeles
 - Philadelphia

Top Five Expenditures:
 - Housing $203.8 bil.
 - Food $65.2 bil.
 - Cars/Trucks $29.1 bil.
 - Clothing $29.3 bil.
 - Health Care $23.6 bil.
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U.S. Census 
Bureau Data

Click here to go to African-American Census Bureau data

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Lagrant Communications hires two for Robert Wood Johnson Foundation account

(November 5, 2010) Lagrant Communications, an integrated multicultural marketing communications firm that specializes in the African American and Hispanic consumer markets, announced today the recent hiring of two public relations veterans.

As Multicultural Communication Strategists, Leslie-Anne Frank and Zayda Rivera will work exclusively on the firm's Robert Wood Johnson Foundation account. Frank and Rivera will focus on building and enhancing the Foundation's relationship with African American and Hispanic consumers and media respectively.

Frank brings more than 20 years of public relations and journalism experience to Lagrant Communications. She also has extensive experience helping clients reach the African American consumer market. Prior to joining the firm, Frank was a contributing writer for Essence Communications, where she covered the 2008 presidential election campaign for Essence.com. Over the course of Frank's career, she has held strategic communications positions at LA Communications, Howland PR, Inc., and Crawley Haskins & Rodgers. Frank holds a bachelor's degree in Broadcast Journalism from Temple University.

Rivera brings more than eight years of journalism and public relations experience to Lagrant Communications, with stints at Arcos Communications, SOHH.com, The Ave Magazine, Urban Latino Magazine, and DiversityInc. Her extensive experience in media and community relations and editorial services has
proven invaluable to clients who desire to reach the Hispanic consumer market.  Rivera holds a bachelor's degree in Communication Sciences from the University of Connecticut.

Lagrant Communications is an award-winning, full-service, integrated marketing communications firm specializing in the African American and Hispanic consumer markets. Established in September 1990, the firm provides consultation to corporate, government, and not-for-profit organizations, creating comprehensive, culturally sensitive and relevant campaigns for clients who strive to reach ethnic populations.

Headquartered in Los Angeles with offices in Dallas and Princeton, New Jersey, the firm offers a vast array of communication services, including advertising, marketing, and public relations. The firm's current client roster includes: American Airlines, American Cancer Society, American Heart Association, Bahamas Ministry of Tourism and Aviation, The California Wellness Foundation, GUARDIAN, Harley-Davidson Motor Company, H&R Block, Los Angeles County Department of Public Health, MetLife, MySpace, National Court Appointed Special Advocate Association (CASA), Robert Wood Johnson Foundation, Southern California Edison, Union Bank, and Verizon Wireless. For more information on Lagrant Communications, visit www.lagrantcommunications.com.


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 JUST RELEASED
New 'Buying Power' report: Black consumers spend as economy grows
Details $507 billion in expenditures

(November 1, 2010) African-American consumers are cautiously increasing their spending in some key product categories, even as they continue to make adjustments in a slowly growing economy. The finding comes from the soon to be issued 16th annual edition of "The Buying Power of Black America" report.

In 2009, black households spent an estimated $507 billion in 27 product and services categories. That's an increase of 16.6% over the $435 billion spent in 2008. African-Americans' total earned income for 2009 is estimated at $836 billion...

Story continued...






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