Black Stats Frequently requested
data on African American consumers
Black Buying Power:
$836 Billion (2010)
Black U.S. Population:
Top Five Black Cities
- New York
Top Five Black Metros:
- New York-New Jersey
- Los Angeles
Top Five Expenditures:
- Housing $203.8 bil.
- Food $65.2 bil.
- Cars/Trucks $29.1 bil.
- Clothing $29.3 bil.
- Health Care $23.6 bil. ______________________
Quick access to key stats
Click here to go to African-American Census Bureau
2010 by Target Market News Inc. All rights reserved
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Angela Burt-Murray leaving editor's post at Essence magazine after five
Tucker returns to Time Inc. as interim editor-in-chief
Journal-isms (November 5, 2010) Angela Burt-Murray (left), editor at Essence
magazine for the last five years, "has announced her plan to leave her
post and relocate with her family to Atlanta," John Huey,
editor-in-chief of Time Inc. told staff members on Friday.
"We are beginning our search for a new editor, but in the interim,
Sheryl Tucker (left), former executive editor of Time Inc., has agreed
to serve as acting editor-in-chief. Sheryl, along with Marcia Gillespie,
former editor-in-chief of Essence, will assist in the search and
selection of a new top editor," he said in a memo.
"When Angela became editor of Essence, she was charged with the task of
taking the brand into a new era. She set about building an editorial
team that was committed to the traditional mission of Essence and
capable of evolving the brand in a quickly changing media world.
"Under her leadership, Essence's Barack Obama cover became the
best-seller in the magazine's history and Essence hired its first
Washington Correspondent and Africa Bureau Chief. Angela created
Essence's first-ever news and relationships sections, the Essence Book
Club, published three books and launched the first Essence Hot Hair
special issue. Her reinvention of the Essence Music Festival Seminar
Series now draws over 200,000 attendees each year.
"Angela and her team can take pride in the work they have done together
on the magazine -- the recent redesign, new features, and important
stories such as the recent pieces profiling Black women serving in the
military in Afghanistan, a three-part education series and an
investigation into child sex trafficking."
More recently Burt-Murray drew criticism for hiring a white fashion
director, Ellianna Placas, but Burt-Murray stuck by her decision. The
flap provided a hint that not all was going smoothly internally.
Essence has weathered the recession better than other African
For 2010, according to the Publishers Information Bureau, "Black
Enterprise, Ebony, Essence and Jet were down a collective 18 percent in
ad pages through the first quarter -- about double the industry
average," as Jason Fell reported June 17 for Folio. "Time Inc.'s
Essence, meanwhile, reported the smallest decline: -0.3 percent."
For the first six months of this year, Essence showed only a 2.4 percent
decline in circulation, to 1,066,482, according to the Audit Bureau of
Before she took a recent buyout, Sheryl Hilliard Tucker was executive
editor of Time Inc., working closely with Time Inc.'s editor-in-chief,
helping to oversee the editorial content of some 125 magazines,
according to her bio.
A veteran of the magazine business, Tucker was deputy editor of Health
magazine, executive editor of Money, and editor-in-chief and vice
president at Black Enterprise, among other positions. She has also
edited several books.
Burt-Murray had been at Essence from 1998 to 2001 and was executive
editor of Teen People when she was named Essence executive editor in
JUST RELEASED New
'Buying Power' report: Black consumers spend as economy grows Details $507
1, 2010) African-American consumers are cautiously increasing their
spending in some key product categories, even as they continue to make
adjustments in a slowly growing economy. The finding comes from the soon
to be issued 16th annual edition of "The Buying Power of Black America"
In 2009, black households spent an estimated $507 billion in 27 product
and services categories. That's an increase of 16.6% over the $435 billion
spent in 2008. African-Americans' total earned income for 2009 is
estimated at $836 billion...