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 Black Stats  
Frequently requested data on African American consumers

Black Buying Power:
 $836 Billion (2010)

Black U.S. Population:
 41.1 million

Top Five Black Cities
 - New York
 - Chicago
 - Detroit
 - Philadelphia
 - Houston

Top Five Black Metros:
 - New York-New Jersey
 - Washington-Baltimore
 - Chicago-Gary
 - Los Angeles
 - Philadelphia

Top Five Expenditures:
 - Housing $203.8 bil.
 - Food $65.2 bil.
 - Cars/Trucks $29.1 bil.
 - Clothing $29.3 bil.
 - Health Care $23.6 bil.
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U.S. Census 
Bureau Data

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Angela Burt-Murray leaving editor's post at Essence magazine after five years
Sheryl Tucker returns to Time Inc. as interim editor-in-chief

By Richard Prince
Journal-isms
(November 5, 2010) Angela Burt-Murray (left), editor at Essence magazine for the last five years, "has announced her plan to leave her post and relocate with her family to Atlanta," John Huey, editor-in-chief of Time Inc. told staff members on Friday.

"We are beginning our search for a new editor, but in the
interim, Sheryl Tucker (left), former executive editor of Time Inc., has agreed to serve as acting editor-in-chief. Sheryl, along with Marcia Gillespie, former editor-in-chief of Essence, will assist in the search and selection of a new top editor," he said in a memo.

"When Angela became editor of Essence, she was charged with the task of taking the brand into a new era. She set about building an editorial team that was committed to the traditional mission of Essence and capable of evolving the brand in a quickly changing media world.

"Under her leadership, Essence's Barack Obama cover became the best-seller in the magazine's history and Essence hired its first Washington Correspondent and Africa Bureau Chief. Angela created Essence's first-ever news and relationships sections, the Essence Book Club, published three books and launched the first Essence Hot Hair special issue. Her reinvention of the Essence Music Festival Seminar Series now draws over 200,000 attendees each year.

"Angela and her team can take pride in the work they have done together on the magazine -- the recent redesign, new features, and important stories such as the recent pieces profiling Black women serving in the military in Afghanistan, a three-part education series and an investigation into child sex trafficking."

More recently Burt-Murray drew criticism for hiring a white fashion director, Ellianna Placas, but Burt-Murray stuck by her decision. The flap provided a hint that not all was going smoothly internally.

Essence has weathered the recession better than other African American-oriented magazines.

For 2010, according to the Publishers Information Bureau, "Black Enterprise, Ebony, Essence and Jet were down a collective 18 percent in ad pages through the first quarter -- about double the industry average," as Jason Fell reported June 17 for Folio. "Time Inc.'s Essence, meanwhile, reported the smallest decline: -0.3 percent."

For the first six months of this year, Essence showed only a 2.4 percent decline in circulation, to 1,066,482, according to the Audit Bureau of Circulation.

Before she took a recent buyout, Sheryl Hilliard Tucker was executive editor of Time Inc., working closely with Time Inc.'s editor-in-chief, helping to oversee the editorial content of some 125 magazines, according to her bio.

A veteran of the magazine business, Tucker was deputy editor of Health magazine, executive editor of Money, and editor-in-chief and vice president at Black Enterprise, among other positions. She has also edited several books.

Burt-Murray had been at Essence from 1998 to 2001 and was executive editor of Teen People when she was named Essence executive editor in 2005.


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 JUST RELEASED
New 'Buying Power' report: Black consumers spend as economy grows
Details $507 billion in expenditures

(November 1, 2010) African-American consumers are cautiously increasing their spending in some key product categories, even as they continue to make adjustments in a slowly growing economy. The finding comes from the soon to be issued 16th annual edition of "The Buying Power of Black America" report.

In 2009, black households spent an estimated $507 billion in 27 product and services categories. That's an increase of 16.6% over the $435 billion spent in 2008. African-Americans' total earned income for 2009 is estimated at $836 billion...

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