Cable TV Ratings for Week of Oct. 29 – Nov. 4
ESPN repeats football success; BET is the week’s top cable network

(November 7, 2007) Except for the NFL and WWE, black and white cable viewers had nothing in common last week. Black households were 13.5 percent of the total audience watching the match-up between the Green Bay Packers and the Denver Broncos. VH1 scored with “I Love New York” repeating its second place status for the second consecutive week, which served as the lead-in for the No.3 show, “The Salt N Pepa Show.”

BET had the most shows on the top 25 most popular cable programs for the week with six entries. “Keisha Cole’s” show led the way at No. 6. TBS and VH1 both had four winners, followed by TNT and USA with three each. ESPN and MTV posted two.

The total number of black households watching the top 25, according to Nielsen Media Research was 20.2 million, or an increase of nearly ten percent over the previous week’s total.

Top 25 Cable Shows in Black Households

 Rank | Program | Network | Rating | # of Homes

1	NFL REG SEASON	ESPN	15.0	1,431
2	I LOVE NEW YORK 2	VH1	13.4	1,355
3	SALT N PEPA SHOW	VH1	11.7	1,166
4	HOUSE OF PAYNE	TBS	12.4	1,134
5	KEYSHIA COLE SERIES	BET	11.7	1,114
6	HOUSE OF PAYNE	TBS	11.2	1,029
7	HOUSE OF PAYNE	TBS	11.1	1,023
8	GOTTIS WAY	VH1	9.5	905
9	HOUSE OF PAYNE	TBS	9.1	808
10	AMERICAN GANGSTER	BET	8.7	798
11	NBA BASKETBALL	TNT	9.5	730
12	NBA REG SEASON WED	ESPN	8.7	696
13	NBA BASKETBALL	TNT	7.1	671
14	SUNDAY BEST	BET	7.2	666
15	FINDING NEMO	DISNEY	6.7	639
16	WWE ENTERTAINMENT	USA	6.5	634
17	RUNS HOUSE	MTV	6.5	628
18	COLLEGE HILL: INTERNS	BET	6.4	624
19	WWE ENTERTAINMENT	USA	6.1	621
20	NBA BASKETBALL	TNT	6.7	619
21	I LOVE NEW YORK 2	VH1	6.5	605
22	AMERICAN GANGSTER	BET	6.4	604
23	LAW & ORDER: SVU	USA	6.2	598
24	MOVIE OF THE WEEK	BET	6.9	597
25	RUNS HOUSE	MTV	6.0	562

Source: Nielsen Media Research. Based on live
and same day viewing. Number of homes shown
in thousands. Representing more than 13.45 million
television households in the U.S., the African-
American television audience is the largest minority
segment in Nielsen measurement samples.
All times eastern.



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