Black Stats Frequently requested
data on African American consumers
Black Buying Power:
$836 Billion (2010)
Black U.S. Population:
Top Five Black Cities
- New York
Top Five Black Metros:
- New York-New Jersey
- Los Angeles
Top Five Expenditures:
- Housing $203.8 bil.
- Food $65.2 bil.
- Cars/Trucks $29.1 bil.
- Clothing $29.3 bil.
- Health Care $23.6 bil. ______________________
Quick access to key stats
Click here to go to African-American Census Bureau
2010 by Target Market News Inc. All rights reserved
228 S. Wabash Ave.
Chicago, IL 60604
P&G's 'My Black Is Beautiful' TV series returning to BET on November 7th
(November 3, 2010) Procter & Gamble announced that its successful My
Black is Beautiful television series will return to BET Networks for a
third season Sunday, November 7, 2010 at 12:30P.M EST. The show is an
extension of P&G's My Black is Beautiful campaign, which celebrates the
diversity of African-American women and encourages black women to
promote their own beauty standard.
Hosted by actress/comedienne Kim Coles and TV personality Alesha Renee,
the six-episode show is excited to welcome its newest cast member,
actress Vanessa Williams. This dynamic trio will use their varying life
experiences to deliver energetic, relevant and informative half-hour
series that will present a national forum for black women to talk about
their most important beauty, health and quality-of-life matters.
BET is the #1 media and entertainment vehicle reaching African
Americans" said Kisha Mitchell Williams, P&G Multicultural Brand
Manager. "The network is the perfect media partner for the My Black is
Beautiful TV series to continue helping women express their true and
best self to the world."
The premiere episode will feature a guest appearance from songstress
Ledisi and focuses on the diversity and maintenance of black hair.
Throughout the season, the show will feature a host of experts giving
tips and practical advice on how to embrace curves; how to remain
fashionable on a budget; dating; money management; and landing the job
of their dreams.
Segments of the six shows will also feature content from the My Black is
Beautiful LIVE! 2010 stops in Atlanta, Houston and New York City. During
each LIVE! event, attendees were treated to makeovers, live
entertainment and also provided the opportunity to participate in a
national model search to be the new face of the My Black is Beautiful
advertising campaign. The new faces will be revealed on the show this
"BET Networks has had a strong partnership with Procter and Gamble for
many years, and we're proud to utilize our unparalleled connection and
engagement with African American women for the My Black is Beautiful
television show" said Louis Carr, President BET Media Sales. "We look
forward to partnering with the My Black is Beautiful movement on this
kind of positive, uplifting programming for many years to come"
The My Black is Beautiful movement is supported by Crest, Pantene Pro-V,
CoverGirl Queen Collection, Olay, Always and Secret.
JUST RELEASED New
'Buying Power' report: Black consumers spend as economy grows Details $507
1, 2010) African-American consumers are cautiously increasing their
spending in some key product categories, even as they continue to make
adjustments in a slowly growing economy. The finding comes from the soon
to be issued 16th annual edition of "The Buying Power of Black America"
In 2009, black households spent an estimated $507 billion in 27 product
and services categories. That's an increase of 16.6% over the $435 billion
spent in 2008. African-Americans' total earned income for 2009 is
estimated at $836 billion...