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 Black Stats  
Frequently requested data on African American consumers

Black Buying Power:
 $836 Billion (2010)

Black U.S. Population:
 41.1 million

Top Five Black Cities
 - New York
 - Chicago
 - Detroit
 - Philadelphia
 - Houston

Top Five Black Metros:
 - New York-New Jersey
 - Washington-Baltimore
 - Chicago-Gary
 - Los Angeles
 - Philadelphia

Top Five Expenditures:
 - Housing $203.8 bil.
 - Food $65.2 bil.
 - Cars/Trucks $29.1 bil.
 - Clothing $29.3 bil.
 - Health Care $23.6 bil.
______________________
Q
uick access to key stats
U.S. Census 
Bureau Data

Click here to go to African-American Census Bureau data

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Black TV Ratings for Week of October 25 - 31
CBS maintains its title as week's most watched network, while NBC falls to third

(November 4, 2010) The most popular TV show for the last week of October in white households may have been Dancing with the Stars, but for African-Americans football is still king. Sunday Night Football gave NBC 3.3 million black viewers, but it wasn’t enough for the network to keep up its ongoing fight with CBS for top network title.

CBS had two million fewer black viewers for it Top 25 shows, but it was the most watched TV network of the week with 13.4 watchers for four programs. ABC rose to second place with 12.3 million fans for eight of its shows. NBC fell back to third with black audiences, capturing only 8.4 million viewers for four shows.

NBC's newcomer, Undercovers, continued to maintain its audience with 1.3 million tuning in last week.

Nielsen recorded the total number of viewers watching the Top 25 most popular shows in black households as 39.1 million, or just one percent fewer than last week.

Top 25 Broadcast Shows in Black Households

 Rank | Program | Network | % AA Homes | % of AA | No. Viewers 2+

1

NBC SUNDAY NIGHT FOOTBALL

NBC

16.4

9.0

3,366

2

DANCING WITH THE STARS

ABC

12.1

6.2

2,314

3

SUNDAY NIGHT NFL PRE-KICK

NBC

11.1

5.9

2,217

4

THE OT

FOX

10.9

5.4

2,028

5

NCIS: LOS ANGELES

CBS

9.1

4.5

1,688

6

DANCING W/STARS RESULTS

ABC

8.9

4.6

1,744

7

DETROIT 1-8-7

ABC

8.9

4.7

1,774

8

FOX WORLD SERIES GM4-PRE

FOX

8.6

4.4

1,673

9

PRIVATE PRACTICE

ABC

8.3

3.8

1,443

10

FOOTBALL NT AMERICA PT 3

NBC

8.2

4.1

1,555

11

NCIS

CBS

8.1

3.9

1,463

12

CSI: MIAMI

CBS

8.0

3.9

1,475

13

THE GOOD WIFE

CBS

7.5

3.6

1,362

14

GREY'S ANATOMY

ABC

7.4

3.4

1,293

15

THE MENTALIST

CBS

7.3

3.5

1,317

16

CRIMINAL MINDS

CBS

7.2

3.8

1,446

17

NO ORDINARY FAMILY

ABC

6.9

3.6

1,352

18

UNDERCOVERS

NBC

6.7

3.5

1,313

19

DESPERATE HOUSEWIVES

ABC

6.6

3.1

1,157

20

BLUE BLOODS

CBS

6.6

3.1

1,165

21

CSI

CBS

6.5

3.2

1,198

22

FOX WORLD SERIES GAME 1

FOX

6.4

3.6

1,338

23

60 MINUTES

CBS

6.3

2.9

1,099

24

CASTLE

ABC

6.1

3.1

1,154

25

CSI: NY

CBS

6.1

3.2

1,187

Source: Nielsen Media Research. Number of viewers ages 2+ shown in thousands (1,000 = 1 million). Rankings are based on share of black households. Representing more than 13.45 million television households in the U.S., the African-American television audience is the largest minority segment in Nielsen measurement samples. All times eastern.

Click here for last week's Top 25 TV chart



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 JUST RELEASED
New 'Buying Power' report: Black consumers spend as economy grows
Details $507 billion in expenditures

(November 1, 2010) African-American consumers are cautiously increasing their spending in some key product categories, even as they continue to make adjustments in a slowly growing economy. The finding comes from the soon to be issued 16th annual edition of "The Buying Power of Black America" report.

In 2009, black households spent an estimated $507 billion in 27 product and services categories. That's an increase of 16.6% over the $435 billion spent in 2008. African-Americans' total earned income for 2009 is estimated at $836 billion...

Story continued...






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